--- title: "Kindle: search popularity and Share of Search in New Zealand" description: "Kindle is an audiobook or ebook service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/kindle" publisher: "Brandwave" --- # Kindle: search popularity and Share of Search in New Zealand Kindle is an audiobook or ebook service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kindle - **Owned by**: Amazon - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among audiobook and ebook services**: 50% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Audiobook and ebook services | 1 | 50% | 36.6K | | E-reader brands | 1 | 39.5% | 36.6K | - [Audiobook and ebook services](/demand/nz/categories/nz-audiobook-and-ebook-services) - [E-reader brands](/demand/nz/categories/nz-e-reader-brands) ## How has branded search demand for Kindle changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Kindle in New Zealand held steady, from 37.1K to 36.6K. - Across the 11 months ending August 2026, Kindle’s estimated Share of Search among audiobook and ebook services in New Zealand decreased from 53.9% to 50%. - Across the 11 months ending August 2026, Kindle’s estimated Share of Search among audiobook and ebook services in New Zealand peaked at 58.1% in November 2025 and was lowest at 49.8% in May 2026. - Across the 11 months ending August 2026, Kindle’s estimated Share of Search among e-reader brands in New Zealand decreased from 56.9% to 39.5%. - Across the 11 months ending August 2026, Kindle’s estimated Share of Search among e-reader brands in New Zealand peaked at 62.9% in November 2025 and was lowest at 39.5% in August 2026. ## How did search popularity change for New Zealand audiobook and ebook services in August 2026? - In August 2026, Kobo gained estimated Share of Search among audiobook and ebook services in New Zealand, from 23.9% to 25.2%. - In August 2026, Audible lost estimated Share of Search among audiobook and ebook services in New Zealand, from 17.9% to 17.2%. - Estimated monthly branded searches for Libby in New Zealand rose 64.6% over 11 measured months, from 2.6K to 4.2K in August 2026. ## How did search popularity change for New Zealand e-reader brands in August 2026? - In August 2026, reMarkable gained estimated Share of Search among e-reader brands in New Zealand, from 33.9% to 38.9%. - In August 2026, Kindle lost estimated Share of Search among e-reader brands in New Zealand, from 43.4% to 39.5%. - In August 2026, Kobo lost estimated Share of Search among e-reader brands in New Zealand, from 20.6% to 19.9%. - Estimated monthly branded searches for Boox in New Zealand rose 14% over 11 measured months, from 1.1K to 1.3K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Audiobook and ebook services | 37.1K | 53.9% | 1 | | Nov 2025 | Audiobook and ebook services | 51.4K | 58.1% | 1 | | Dec 2025 | Audiobook and ebook services | 51.5K | 56% | 1 | | Jan 2026 | Audiobook and ebook services | 52K | 56.5% | 1 | | Feb 2026 | Audiobook and ebook services | 35K | 52.8% | 1 | | Mar 2026 | Audiobook and ebook services | 37.6K | 52% | 1 | | Apr 2026 | Audiobook and ebook services | 38.7K | 50.3% | 1 | | May 2026 | Audiobook and ebook services | 39.5K | 49.8% | 1 | | Jun 2026 | Audiobook and ebook services | 42.1K | 53.2% | 1 | | Jul 2026 | Audiobook and ebook services | 38.7K | 50.4% | 1 | | Aug 2026 | Audiobook and ebook services | 36.6K | 50% | 1 | | Sep 2026 | Audiobook and ebook services | — | — | — | | Oct 2025 | E-reader brands | 37.1K | 56.9% | 1 | | Nov 2025 | E-reader brands | 51.4K | 62.9% | 1 | | Dec 2025 | E-reader brands | 51.5K | 61.5% | 1 | | Jan 2026 | E-reader brands | 52K | 62.8% | 1 | | Feb 2026 | E-reader brands | 35K | 60.1% | 1 | | Mar 2026 | E-reader brands | 37.6K | 61.5% | 1 | | Apr 2026 | E-reader brands | 38.7K | 57.2% | 1 | | May 2026 | E-reader brands | 39.5K | 57.3% | 1 | | Jun 2026 | E-reader brands | 42.1K | 48.8% | 1 | | Jul 2026 | E-reader brands | 38.7K | 43.4% | 1 | | Aug 2026 | E-reader brands | 36.6K | 39.5% | 1 | | Sep 2026 | E-reader brands | — | — | — | ## How is Kindle measured? Brandwave collects information about searches that people make online using Kindle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kindle” - “kindle 11th generation” - “kindle app” - “kindle au” - “kindle audiobooks” - “kindle cloud reader” - “kindle e reader” - “kindle ebooks” - “kindle ereader” - “kindle nz” - “kindle on line” - “kindle paperwhite” - “kindle paperwhite 11th generation” - “kindle paperwhite 12th generation” - “kindle paperwhite e reader” - “kindle store” - “kindle unlimited” ## Which audiobook and ebook services compete with Kindle? - [Kobo](/demand/nz/brands/kobo): Head-to-head: /demand/nz/compare/kindle-vs-kobo - [Audible](/demand/nz/brands/audible): Head-to-head: /demand/nz/compare/audible-vs-kindle - [Libby](/demand/nz/brands/libby): Head-to-head: /demand/nz/compare/kindle-vs-libby - [BorrowBox](/demand/nz/brands/borrowbox): Head-to-head: /demand/nz/compare/borrowbox-vs-kindle - [Storytel](/demand/nz/brands/storytel): Head-to-head: /demand/nz/compare/kindle-vs-storytel ## Who owns Kindle? Kindle is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero and Ring, owned by the same company, in New Zealand. - [Amazon](/demand/nz/companies/amazon): Owns 14 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Kindle? Kindle is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero and Ring, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Kindle: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/kindle This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kindle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.