---
title: "Kim Crawford: search popularity and Share of Search in New Zealand"
description: "Kim Crawford is a New Zealand wine brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/kim-crawford"
publisher: "Brandwave"
---

# Kim Crawford: search popularity and Share of Search in New Zealand

Kim Crawford is a New Zealand wine brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kim Crawford
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among wine brands**: 2.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wine brands | 9 | 2.8% | 860 |

- [Wine brands](/demand/nz/categories/nz-wine-brands)

## How has branded search demand for Kim Crawford changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kim Crawford in New Zealand fell from 1.1K to 860.
- Across the 11 months ending August 2026, Kim Crawford’s estimated Share of Search among wine brands in New Zealand peaked at 3.2% in May 2026 and was lowest at 1.9% in January 2026.
- Across the 11 months ending August 2026, Kim Crawford fell from 7th to 9th among wine brands in New Zealand.

## How did search popularity change for New Zealand wine brands in August 2026?

- In August 2026, Yealands overtook Kim Crawford to rank 8th among wine brands in New Zealand, at 3.2%.
- In August 2026, Matua gained estimated Share of Search among wine brands in New Zealand, from 12.1% to 13.5%.
- In August 2026, Villa Maria gained estimated Share of Search among wine brands in New Zealand, from 6.7% to 7.3%.
- In August 2026, Church Road lost estimated Share of Search among wine brands in New Zealand, from 27.3% to 23.8%.
- Stoneleigh’s estimated Share of Search among wine brands in New Zealand has gained ground for 3 months in a row, from 2.8% to 4.2% in August 2026.
- In August 2026, Cloudy Bay rose from 2nd to 1st among wine brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wine brands | 1.1K | 2.8% | 7 |
| Nov 2025 | Wine brands | 960 | 2.2% | 10 |
| Dec 2025 | Wine brands | 1.2K | 1.9% | 10 |
| Jan 2026 | Wine brands | 1K | 1.9% | 10 |
| Feb 2026 | Wine brands | 1.2K | 2.5% | 7 |
| Mar 2026 | Wine brands | 1.2K | 2.4% | 9 |
| Apr 2026 | Wine brands | 1K | 2.7% | 8 |
| May 2026 | Wine brands | 1.1K | 3.2% | 7 |
| Jun 2026 | Wine brands | 690 | 2.3% | 10 |
| Jul 2026 | Wine brands | 790 | 2.8% | 8 |
| Aug 2026 | Wine brands | 860 | 2.8% | 9 |
| Sep 2026 | Wine brands | — | — | — |

## How is Kim Crawford measured?

Brandwave collects information about searches that people make online using Kim Crawford’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kim crawford”
- “kim crawford chardonnay”
- “kim crawford illuminate”
- “kim crawford near me”
- “kim crawford new zealand”
- “kim crawford nz”
- “kim crawford pinot”
- “kim crawford pinot gris”
- “kim crawford rose”
- “kim crawford sauv”
- “kim crawford wine”
- “kimcrawford”
- “kimcrawford wine”
- “kimcrawfordwines com”

## Which wine brands compete with Kim Crawford?

- [Cloudy Bay](/demand/nz/brands/cloudy-bay)
- [Church Road](/demand/nz/brands/church-road)
- [Matua](/demand/nz/brands/matua)
- [Saint Clair](/demand/nz/brands/saint-clair)
- [Villa Maria](/demand/nz/brands/villa-maria)
- [Stoneleigh](/demand/nz/brands/stoneleigh): Head-to-head: /demand/nz/compare/kim-crawford-vs-stoneleigh
- [Oyster Bay](/demand/nz/brands/oyster-bay): Head-to-head: /demand/nz/compare/kim-crawford-vs-oyster-bay
- [Yealands](/demand/nz/brands/yealands): Head-to-head: /demand/nz/compare/kim-crawford-vs-yealands
- [Mud House](/demand/nz/brands/mud-house): Head-to-head: /demand/nz/compare/kim-crawford-vs-mud-house
- [Giesen](/demand/nz/brands/giesen): Head-to-head: /demand/nz/compare/giesen-vs-kim-crawford
- [Brancott Estate](/demand/nz/brands/brancott-estate)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kim Crawford: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/kim-crawford

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kim-crawford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.