---
title: "Kiehl's: search popularity and Share of Search in New Zealand"
description: "Kiehl's is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/kiehl-s"
publisher: "Brandwave"
---

# Kiehl's: search popularity and Share of Search in New Zealand

Kiehl's is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kiehl's
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among skincare brands**: 2.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Skincare brands | 10 | 2.7% | 5.6K |

- [Skincare brands](/demand/nz/categories/nz-skincare-brands)

## How has branded search demand for Kiehl's changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kiehl's in New Zealand held steady at 5.6K.
- Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among skincare brands in New Zealand decreased from 3.8% to 2.7%.
- Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among skincare brands in New Zealand peaked at 5.1% in November 2025 and was lowest at 1.5% in June 2026.

## How did search popularity change for New Zealand skincare brands in August 2026?

- In August 2026, Kiehl's overtook Clinique to rank 10th among skincare brands in New Zealand, at 2.7%.
- In August 2026, Neutrogena gained estimated Share of Search among skincare brands in New Zealand, from 6.5% to 7.5%.
- In August 2026, CeraVe lost estimated Share of Search among skincare brands in New Zealand, from 22.6% to 21%.
- In August 2026, The Ordinary lost estimated Share of Search among skincare brands in New Zealand, from 10.1% to 8.6%.
- In August 2026, La Roche-Posay lost estimated Share of Search among skincare brands in New Zealand, from 15.9% to 15.3%.
- In August 2026, Essano rose from 13th to 12th among skincare brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Skincare brands | 5.6K | 3.8% | 10 |
| Nov 2025 | Skincare brands | 8.7K | 5.1% | 7 |
| Dec 2025 | Skincare brands | 5.6K | 3.6% | 9 |
| Jan 2026 | Skincare brands | 3.6K | 2.3% | 12 |
| Feb 2026 | Skincare brands | 3K | 2.2% | 11 |
| Mar 2026 | Skincare brands | 4K | 2.6% | 10 |
| Apr 2026 | Skincare brands | 3.1K | 1.9% | 11 |
| May 2026 | Skincare brands | 4.5K | 2.3% | 11 |
| Jun 2026 | Skincare brands | 2.9K | 1.5% | 14 |
| Jul 2026 | Skincare brands | 3.6K | 1.7% | 12 |
| Aug 2026 | Skincare brands | 5.6K | 2.7% | 10 |
| Sep 2026 | Skincare brands | — | — | — |

## How is Kiehl's measured?

Brandwave collects information about searches that people make online using Kiehl's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kiehls”
- “kiehls cleanser”
- “kiehls facial cleanser”
- “kiehls nz”
- “kiehls serum”
- “kiehls skincare”

## Which skincare brands compete with Kiehl's?

- [CeraVe](/demand/nz/brands/cerave)
- [La Roche-Posay](/demand/nz/brands/la-roche-posay)
- [Cetaphil](/demand/nz/brands/cetaphil)
- [The Ordinary](/demand/nz/brands/the-ordinary-skincare)
- [Neutrogena](/demand/nz/brands/neutrogena)
- [COSRX](/demand/nz/brands/cosrx)
- [Beauty of Joseon](/demand/nz/brands/beauty-of-joseon): Head-to-head: /demand/nz/compare/beauty-of-joseon-vs-kiehl-s
- [Laneige](/demand/nz/brands/laneige): Head-to-head: /demand/nz/compare/kiehl-s-vs-laneige
- [Dermalogica](/demand/nz/brands/dermalogica): Head-to-head: /demand/nz/compare/dermalogica-vs-kiehl-s
- [Bioderma](/demand/nz/brands/bioderma): Head-to-head: /demand/nz/compare/bioderma-vs-kiehl-s
- [Essano](/demand/nz/brands/essano): Head-to-head: /demand/nz/compare/essano-vs-kiehl-s
- [Clinique](/demand/nz/brands/clinique)
- [Medik8](/demand/nz/brands/medik8)
- [Paula's Choice](/demand/nz/brands/paula-s-choice)
- [SKIN1004](/demand/nz/brands/skin1004)
- [SkinCeuticals](/demand/nz/brands/skinceuticals)
- [Trilogy](/demand/nz/brands/trilogy)
- [Drunk Elephant](/demand/nz/brands/drunk-elephant)
- [Antipodes](/demand/nz/brands/antipodes)
- [Glow Lab](/demand/nz/brands/glow-lab)
- [The INKEY List](/demand/nz/brands/the-inkey-list)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kiehl's: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/kiehl-s

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kiehl-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.