--- title: "KidsCan: search popularity in New Zealand" description: "A New Zealand charity that gives food, clothing and health products to children in poverty. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/kidscan" publisher: "Brandwave" --- # KidsCan: search popularity in New Zealand A New Zealand charity that gives food, clothing and health products to children in poverty. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: KidsCan - **Market**: New Zealand ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | National charities | — | — | — | | Child and family charities | — | — | — | - [National charities](/demand/nz/categories/nz-national-charities) - [Child and family charities](/demand/nz/categories/nz-child-and-family-charities) ## Top national charities in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KidsCan was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. KidsCan is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KidsCan | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Red Cross NZ | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Forest & Bird | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Cancer Society NZ | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Salvation Army NZ | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | SPCA | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | World Vision NZ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hospice NZ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Starship Foundation | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about national charities - Asked ChatGPT "Which national charity should I join in New Zealand?": 1. Red Cross NZ, 2. Forest & Bird, 3. SPCA, 4. Salvation Army NZ - Asked ChatGPT "What are the best national charities in New Zealand?": 1. KidsCan, 2. Red Cross NZ, 3. Cancer Society NZ, 4. Forest & Bird, 5. Salvation Army NZ - Asked ChatGPT "What's the best national charity in New Zealand for a cause?": 1. KidsCan, 2. Cancer Society NZ, 3. Forest & Bird, 4. Salvation Army NZ - Searched Google, AI Overview "charities nz": 1. KidsCan - Searched Google, AI Overview "donate to charity nz": named none of the brands we track Not named in any answer: World Vision NZ, Hospice NZ and Starship Foundation. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand national charities in September 2026? - In September 2026, Forest & Bird overtook World Vision NZ and 2 others to rank 4th among national charities in New Zealand, with 4.4% of the searches. - In September 2026, Cancer Society NZ lost share of searches among national charities in New Zealand, from 3.6% to 2.4%. - Salvation Army NZ’s share of searches among national charities in New Zealand has lost ground for 3 months in a row, from 29.2% to 28% in September 2026. - Estimated monthly branded searches for World Vision NZ in New Zealand rose 10.3% over 12 measured months, from 2.9K to 3.2K in September 2026. - Estimated monthly branded searches for Starship Foundation in New Zealand fell 16.9% over 12 measured months, from 890 to 740 in September 2026. - Estimated monthly branded searches for Red Cross NZ in New Zealand fell 15.4% over 12 measured months, from 9.2K to 7.8K in September 2026. ## How did search popularity change for New Zealand child and family charities in September 2026? - In September 2026, Barnardos Early Learning gained share of searches among child and family charities in New Zealand, from 15.9% to 20.9%. - In September 2026, Variety gained share of searches among child and family charities in New Zealand, from 9.5% to 12.6%. - In September 2026, IHC New Zealand gained share of searches among child and family charities in New Zealand, from 7.7% to 9.3%. - In September 2026, Plunket lost share of searches among child and family charities in New Zealand, from 50.6% to 43.9%. - In September 2026, Ronald McDonald House Charities lost share of searches among child and family charities in New Zealand, from 4.9% to 1.8%. - Make-A-Wish NZ’s share of searches among child and family charities in New Zealand has lost ground for 3 months in a row, from 2.8% to 2.3% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | National charities | — | — | — | | Nov 2025 | National charities | — | — | — | | Dec 2025 | National charities | — | — | — | | Jan 2026 | National charities | — | — | — | | Feb 2026 | National charities | — | — | — | | Mar 2026 | National charities | — | — | — | | Apr 2026 | National charities | — | — | — | | May 2026 | National charities | — | — | — | | Jun 2026 | National charities | — | — | — | | Jul 2026 | National charities | — | — | — | | Aug 2026 | National charities | — | — | — | | Sep 2026 | National charities | — | — | — | | Oct 2025 | Child and family charities | — | — | — | | Nov 2025 | Child and family charities | — | — | — | | Dec 2025 | Child and family charities | — | — | — | | Jan 2026 | Child and family charities | — | — | — | | Feb 2026 | Child and family charities | — | — | — | | Mar 2026 | Child and family charities | — | — | — | | Apr 2026 | Child and family charities | — | — | — | | May 2026 | Child and family charities | — | — | — | | Jun 2026 | Child and family charities | — | — | — | | Jul 2026 | Child and family charities | — | — | — | | Aug 2026 | Child and family charities | — | — | — | | Sep 2026 | Child and family charities | — | — | — | ## How are KidsCan’s branded searches counted? Brandwave collects information about searches that people make online using KidsCan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kids can” - “kidscan” ## Which national charities compete with KidsCan? - [SPCA](/demand/nz/brands/spca) - [Salvation Army NZ](/demand/nz/brands/salvation-army-nz) - [Red Cross NZ](/demand/nz/brands/red-cross-nz) - [Forest & Bird](/demand/nz/brands/forest-and-bird) - [World Vision NZ](/demand/nz/brands/world-vision-nz) - [Hospice NZ](/demand/nz/brands/hospice-nz) - [Cancer Society NZ](/demand/nz/brands/cancer-society-nz) - [Starship Foundation](/demand/nz/brands/starship-foundation) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "KidsCan: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/kidscan This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kidscan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.