--- title: "KidKraft: search popularity in New Zealand" description: "KidKraft is a kids furniture maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/kidkraft" publisher: "Brandwave" --- # KidKraft: search popularity in New Zealand KidKraft is a kids furniture maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: KidKraft - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among dollhouse brands**: 0.52% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dollhouse brands | 7 | 0.52% | 20 | - [Dollhouse brands](/demand/nz/categories/nz-dollhouse-brands) ## Top dollhouse brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KidKraft was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KidKraft is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Le Toy Van | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hape | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Tender Leaf Toys | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | KidKraft | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fisher-Price | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Melissa & Doug | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dollhouse brands - Asked ChatGPT "Which dollhouse brand should I buy in New Zealand?": 1. Le Toy Van, 2. Hape, 3. KidKraft - Asked ChatGPT "What are the best dollhouse brands in New Zealand?": 1. Le Toy Van, 2. Hape, 3. KidKraft, 4. Tender Leaf Toys - Asked ChatGPT "What's the best dollhouse brand in New Zealand for a child’s playroom?": 1. Le Toy Van, 2. Tender Leaf Toys, 3. KidKraft - Searched Google, AI Overview "dollhouses nz": 1. Hape - Searched Google, AI Overview "wooden dollhouse": 1. Hape, 2. Le Toy Van, 3. Tender Leaf Toys Not named in any answer: Little Tikes, Fisher-Price and Melissa & Doug. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for KidKraft changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for KidKraft in New Zealand fell from 30 to 20. - Across the 12 months ending September 2026, KidKraft’s share of searches among dollhouse brands in New Zealand held steady, from 0.79% to 0.52%. ## How did search popularity change for New Zealand dollhouse brands in September 2026? - In September 2026, Little Tikes overtook Fisher-Price to become the leader among dollhouse brands in New Zealand, with 33.9% of the searches. - In September 2026, Hape gained share of searches among dollhouse brands in New Zealand, from 14.8% to 22.9%. - In September 2026, Fisher-Price lost share of searches among dollhouse brands in New Zealand, from 35.8% to 29.7%. - In September 2026, Le Toy Van lost share of searches among dollhouse brands in New Zealand, from 6.5% to 2.9%. - In September 2026, Melissa & Doug lost share of searches among dollhouse brands in New Zealand, from 9.9% to 8.3%. - Estimated monthly branded searches for Tender Leaf Toys in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dollhouse brands | 30 | 0.79% | 7 | | Nov 2025 | Dollhouse brands | 40 | 0.78% | 7 | | Dec 2025 | Dollhouse brands | 30 | 0.74% | 7 | | Jan 2026 | Dollhouse brands | 30 | 1.1% | 7 | | Feb 2026 | Dollhouse brands | 20 | 0.88% | 7 | | Mar 2026 | Dollhouse brands | 20 | 0.69% | 7 | | Apr 2026 | Dollhouse brands | 20 | 0.74% | 7 | | May 2026 | Dollhouse brands | 20 | 0.74% | 7 | | Jun 2026 | Dollhouse brands | 30 | 1.1% | 7 | | Jul 2026 | Dollhouse brands | 10 | 0.33% | 7 | | Aug 2026 | Dollhouse brands | 20 | 0.62% | 7 | | Sep 2026 | Dollhouse brands | 20 | 0.52% | 7 | ## How are KidKraft’s branded searches counted? Brandwave collects information about searches that people make online using KidKraft’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kidkraft” ## Which dollhouse brands compete with KidKraft? - [Little Tikes](/demand/nz/brands/little-tikes) - [Fisher-Price](/demand/nz/brands/fisher-price): Head-to-head: /demand/nz/compare/fisher-price-vs-kidkraft - [Hape](/demand/nz/brands/hape): Head-to-head: /demand/nz/compare/hape-vs-kidkraft - [Melissa & Doug](/demand/nz/brands/melissa-and-doug): Head-to-head: /demand/nz/compare/kidkraft-vs-melissa-and-doug - [Le Toy Van](/demand/nz/brands/le-toy-van): Head-to-head: /demand/nz/compare/kidkraft-vs-le-toy-van - [Tender Leaf Toys](/demand/nz/brands/tender-leaf-toys): Head-to-head: /demand/nz/compare/kidkraft-vs-tender-leaf-toys ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "KidKraft: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/kidkraft This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kidkraft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.