--- title: "KFC: search popularity and Share of Search in New Zealand" description: "KFC is a fast food chain with restaurants across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/kfc" publisher: "Brandwave" --- # KFC: search popularity and Share of Search in New Zealand KFC is a fast food chain with restaurants across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: KFC - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among fast food chains**: 28.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fast food chains | 1 | 28.5% | 301K | | Fried chicken chains | 1 | 81% | 301K | - [Fast food chains](/demand/nz/categories/nz-fast-food-chains) - [Fried chicken chains](/demand/nz/categories/nz-fried-chicken-chains) ## How has branded search demand for KFC changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for KFC in New Zealand fell from 458K to 301K. - Across the 11 months ending August 2026, KFC’s estimated Share of Search among fast food chains in New Zealand decreased from 34% to 28.5%. - Across the 11 months ending August 2026, KFC’s estimated Share of Search among fast food chains in New Zealand peaked at 34% in October 2025 and was lowest at 23.8% in January 2026. - Across the 11 months ending August 2026, KFC’s estimated Share of Search among fried chicken chains in New Zealand decreased from 85.7% to 81%. - Across the 11 months ending August 2026, KFC’s estimated Share of Search among fried chicken chains in New Zealand peaked at 85.7% in October 2025 and was lowest at 80% in January 2026. ## How did search popularity change for New Zealand fast food chains in August 2026? - In August 2026, KFC lost estimated Share of Search among fast food chains in New Zealand, from 29.1% to 28.5%. - Wendy's’ estimated Share of Search among fast food chains in New Zealand has gained ground for 3 months in a row, from 3.9% to 4.4% in August 2026. - In August 2026, Pita Pit rose from 10th to 9th among fast food chains in New Zealand. - In August 2026, Nando's fell from 9th to 10th among fast food chains in New Zealand. - Estimated monthly branded searches for Taco Bell in New Zealand rose 24.4% over 11 measured months, from 58.6K to 72.9K in August 2026. - Estimated monthly branded searches for Carl's Jr. in New Zealand fell 30.1% over 11 measured months, from 51.6K to 36.1K in August 2026. ## How did search popularity change for New Zealand fried chicken chains in August 2026? - In August 2026, Popeyes gained estimated Share of Search among fried chicken chains in New Zealand, from 10.3% to 11.1%. - Estimated monthly branded searches for KFC in New Zealand fell 34.2% over 11 measured months, from 458K to 301K in August 2026. - Estimated monthly branded searches for Lord of the Fries in New Zealand fell 25.9% over 11 measured months, from 580 to 430 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fast food chains | 458K | 34% | 1 | | Nov 2025 | Fast food chains | 375K | 31% | 1 | | Dec 2025 | Fast food chains | 396K | 28.2% | 2 | | Jan 2026 | Fast food chains | 302K | 23.8% | 2 | | Feb 2026 | Fast food chains | 297K | 25.8% | 2 | | Mar 2026 | Fast food chains | 303K | 25.2% | 2 | | Apr 2026 | Fast food chains | 303K | 25.5% | 2 | | May 2026 | Fast food chains | 317K | 27.4% | 1 | | Jun 2026 | Fast food chains | 313K | 28.8% | 1 | | Jul 2026 | Fast food chains | 314K | 29.1% | 1 | | Aug 2026 | Fast food chains | 301K | 28.5% | 1 | | Sep 2026 | Fast food chains | — | — | — | | Oct 2025 | Fried chicken chains | 458K | 85.7% | 1 | | Nov 2025 | Fried chicken chains | 375K | 83.7% | 1 | | Dec 2025 | Fried chicken chains | 396K | 83.6% | 1 | | Jan 2026 | Fried chicken chains | 302K | 80% | 1 | | Feb 2026 | Fried chicken chains | 297K | 82.1% | 1 | | Mar 2026 | Fried chicken chains | 303K | 81.4% | 1 | | Apr 2026 | Fried chicken chains | 303K | 80.5% | 1 | | May 2026 | Fried chicken chains | 317K | 80.7% | 1 | | Jun 2026 | Fried chicken chains | 313K | 81.4% | 1 | | Jul 2026 | Fried chicken chains | 314K | 81.4% | 1 | | Aug 2026 | Fried chicken chains | 301K | 81% | 1 | | Sep 2026 | Fried chicken chains | — | — | — | ## How is KFC measured? Brandwave collects information about searches that people make online using KFC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kfc” - “kfc bombay” - “kfc botany” - “kfc bucket” - “kfc c” - “kfc chicken” - “kfc co nz” - “kfc deals” - “kfc deals with prices” - “kfc delivery” - “kfc eastgate” - “kfc henderson” - “kfc lynfield” - “kfc menu” - “kfc near me” - “kfc nz” - “kfc online” - “kfc pakuranga” - “kfc panmure” - “kfc richmond” - “kfc snack box” - “kfc sylvia park” - “kfc trading hours” ## Which fast food chains compete with KFC? - [McDonald's](/demand/nz/brands/mcdonalds): Head-to-head: /demand/nz/compare/kfc-vs-mcdonalds - [Burger King](/demand/nz/brands/burger-king): Head-to-head: /demand/nz/compare/burger-king-vs-kfc - [Taco Bell](/demand/nz/brands/taco-bell): Head-to-head: /demand/nz/compare/kfc-vs-taco-bell - [Subway](/demand/nz/brands/subway): Head-to-head: /demand/nz/compare/kfc-vs-subway - [Wendy's](/demand/nz/brands/wendys): Head-to-head: /demand/nz/compare/kfc-vs-wendys - [Popeyes](/demand/nz/brands/popeyes) - [Carl's Jr.](/demand/nz/brands/carls-jr) - [Pita Pit](/demand/nz/brands/pita-pit) - [Nando's](/demand/nz/brands/nandos) - [Zambrero](/demand/nz/brands/zambrero) - [Mexicali Fresh](/demand/nz/brands/mexicali-fresh) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "KFC: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/kfc This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kfc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.