--- title: "Keychron: search popularity in New Zealand" description: "Keychron offers mechanical keyboards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/keychron" publisher: "Brandwave" --- # Keychron: search popularity in New Zealand Keychron offers mechanical keyboards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Keychron - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among gaming peripheral brands**: 5.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gaming peripheral brands | 7 | 5.6% | 1.6K | | Mechanical keyboard brands | 1 | 36.8% | 1.6K | - [Gaming peripheral brands](/demand/nz/categories/nz-gaming-peripheral-brands) - [Mechanical keyboard brands](/demand/nz/categories/nz-mechanical-keyboard-brands) ## Top gaming peripheral brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Keychron was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Keychron is the sixth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Logitech | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Razer | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | HyperX | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | SteelSeries | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Turtle Beach | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Keychron | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Corsair | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about gaming peripheral brands - Asked ChatGPT "Which gaming peripheral brand should I buy in New Zealand?": 1. Logitech, 2. Razer, 3. HyperX, 4. SteelSeries, 5. Keychron - Asked ChatGPT "What are the best gaming peripheral brands in New Zealand?": 1. Logitech, 2. Razer, 3. SteelSeries, 4. HyperX, 5. Corsair, 6. Keychron - Asked ChatGPT "What's the best gaming peripheral brand in New Zealand for a gaming setup?": 1. Logitech, 2. Razer, 3. SteelSeries, 4. HyperX - Searched Google, AI Overview "gaming headset nz": 1. Turtle Beach, 2. Razer, 3. HyperX, 4. Logitech - Searched Google, AI Overview "best gaming mouse nz": 1. Logitech Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Keychron changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Keychron in New Zealand fell from 1.9K to 1.6K. - Across the 12 months ending September 2026, Keychron’s share of searches among gaming peripheral brands in New Zealand decreased from 6.6% to 5.6%. - Across the 12 months ending September 2026, Keychron’s share of searches among gaming peripheral brands in New Zealand peaked at 6.7% in July 2026 and was lowest at 4.8% in December 2025. - Across the 12 months ending September 2026, Keychron fell from 6th to 7th among gaming peripheral brands in New Zealand. - Across the 12 months ending September 2026, Keychron’s share of searches among mechanical keyboard brands in New Zealand decreased from 44.7% to 36.8%. - Across the 12 months ending September 2026, Keychron’s share of searches among mechanical keyboard brands in New Zealand peaked at 44.7% in October 2025 and was lowest at 33.1% in December 2025. ## How did search popularity change for New Zealand gaming peripheral brands in September 2026? - In September 2026, HyperX overtook SteelSeries to rank 3rd among gaming peripheral brands in New Zealand, with 9.3% of the searches. - In September 2026, Logitech gained share of searches among gaming peripheral brands in New Zealand, from 42.4% to 43.3%. - In September 2026, Keychron lost share of searches among gaming peripheral brands in New Zealand, from 6.5% to 5.6%. - In September 2026, Corsair lost share of searches among gaming peripheral brands in New Zealand, from 7% to 6.4%. - In September 2026, SteelSeries lost share of searches among gaming peripheral brands in New Zealand, from 9.7% to 9.1%. - In September 2026, Turtle Beach rose from 6th to 5th among gaming peripheral brands in New Zealand. ## How did search popularity change for New Zealand mechanical keyboard brands in September 2026? - In September 2026, EPOMAKER overtook NuPhy to rank 3rd among mechanical keyboard brands in New Zealand, with 9% of the searches. - In September 2026, Ducky overtook Akko to rank 5th among mechanical keyboard brands in New Zealand, with 6% of the searches. - In September 2026, Wooting gained share of searches among mechanical keyboard brands in New Zealand, from 26.3% to 29.9%. - In September 2026, NuPhy lost share of searches among mechanical keyboard brands in New Zealand, from 9.7% to 7.4%. - In September 2026, Keychron lost share of searches among mechanical keyboard brands in New Zealand, from 38.5% to 36.8%. - In September 2026, Logitech lost share of searches among mechanical keyboard brands in New Zealand, from 4.3% to 3.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gaming peripheral brands | 1.9K | 6.6% | 6 | | Nov 2025 | Gaming peripheral brands | 1.9K | 6.2% | 7 | | Dec 2025 | Gaming peripheral brands | 1.6K | 4.8% | 7 | | Jan 2026 | Gaming peripheral brands | 1.6K | 4.8% | 7 | | Feb 2026 | Gaming peripheral brands | 1.3K | 5.1% | 7 | | Mar 2026 | Gaming peripheral brands | 1.6K | 6% | 6 | | Apr 2026 | Gaming peripheral brands | 1.9K | 6.7% | 6 | | May 2026 | Gaming peripheral brands | 1.6K | 5.6% | 7 | | Jun 2026 | Gaming peripheral brands | 1.6K | 5.5% | 7 | | Jul 2026 | Gaming peripheral brands | 1.9K | 6.7% | 7 | | Aug 2026 | Gaming peripheral brands | 1.9K | 6.5% | 7 | | Sep 2026 | Gaming peripheral brands | 1.6K | 5.6% | 7 | | Oct 2025 | Mechanical keyboard brands | 1.9K | 44.7% | 1 | | Nov 2025 | Mechanical keyboard brands | 1.9K | 36.8% | 1 | | Dec 2025 | Mechanical keyboard brands | 1.6K | 33.1% | 1 | | Jan 2026 | Mechanical keyboard brands | 1.6K | 35.6% | 1 | | Feb 2026 | Mechanical keyboard brands | 1.3K | 34.8% | 1 | | Mar 2026 | Mechanical keyboard brands | 1.6K | 36% | 1 | | Apr 2026 | Mechanical keyboard brands | 1.9K | 41.2% | 1 | | May 2026 | Mechanical keyboard brands | 1.6K | 37.3% | 1 | | Jun 2026 | Mechanical keyboard brands | 1.6K | 35.2% | 1 | | Jul 2026 | Mechanical keyboard brands | 1.9K | 40.2% | 1 | | Aug 2026 | Mechanical keyboard brands | 1.9K | 38.5% | 1 | | Sep 2026 | Mechanical keyboard brands | 1.6K | 36.8% | 1 | ## How are Keychron’s branded searches counted? Brandwave collects information about searches that people make online using Keychron’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “keychron” ## Which gaming peripheral brands compete with Keychron? - [Logitech](/demand/nz/brands/logitech) - [Razer](/demand/nz/brands/razer): Head-to-head: /demand/nz/compare/keychron-vs-razer - [HyperX](/demand/nz/brands/hyperx): Head-to-head: /demand/nz/compare/hyperx-vs-keychron - [SteelSeries](/demand/nz/brands/steelseries): Head-to-head: /demand/nz/compare/keychron-vs-steelseries - [Turtle Beach](/demand/nz/brands/turtle-beach): Head-to-head: /demand/nz/compare/keychron-vs-turtle-beach - [Corsair](/demand/nz/brands/corsair): Head-to-head: /demand/nz/compare/corsair-vs-keychron ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Keychron: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/keychron This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/keychron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.