---
title: "KEY Real Estate: search popularity and Share of Search in New Zealand"
description: "KEY Real Estate provides real estate sales and property services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/key-real-estate"
publisher: "Brandwave"
---

# KEY Real Estate: search popularity and Share of Search in New Zealand

KEY Real Estate provides real estate sales and property services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: KEY Real Estate
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among rotorua real estate agencies**: 0.25%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Rotorua real estate agencies | 7 | 0.25% | 10 |

- [Rotorua real estate agencies](/demand/nz/locations/rotorua/real-estate-agencies)

## How has branded search demand for KEY Real Estate changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for KEY Real Estate in New Zealand held steady at 20.
- Across the 11 months ending August 2026, KEY Real Estate’s estimated Share of Search among rotorua real estate agencies in New Zealand held steady, from 0.24% to 0.25%.

## How did search popularity change for New Zealand rotorua real estate agencies in August 2026?

- In August 2026, LJ Hooker gained estimated Share of Search among rotorua real estate agencies in New Zealand, from 1.3% to 2.3%.
- In August 2026, Arizto gained estimated Share of Search among rotorua real estate agencies in New Zealand, from 12.2% to 13%.
- In August 2026, Ray White lost estimated Share of Search among rotorua real estate agencies in New Zealand, from 43.4% to 42.4%.
- In August 2026, Harcourts lost estimated Share of Search among rotorua real estate agencies in New Zealand, from 18.3% to 17.5%.
- Estimated monthly branded searches for EVES Real Estate in New Zealand rose 37.5% over 11 measured months, from 640 to 880 in August 2026.
- Estimated monthly branded searches for First National Real Estate in New Zealand fell 23.1% over 11 measured months, from 130 to 100 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rotorua real estate agencies | 10 | 0.24% | 7 |
| Nov 2025 | Rotorua real estate agencies | 20 | 0.5% | 7 |
| Dec 2025 | Rotorua real estate agencies | 10 | 0.32% | 7 |
| Jan 2026 | Rotorua real estate agencies | 20 | 0.5% | 7 |
| Feb 2026 | Rotorua real estate agencies | 20 | 0.5% | 7 |
| Mar 2026 | Rotorua real estate agencies | 20 | 0.44% | 7 |
| Apr 2026 | Rotorua real estate agencies | 10 | 0.25% | 7 |
| May 2026 | Rotorua real estate agencies | 10 | 0.25% | 7 |
| Jun 2026 | Rotorua real estate agencies | 10 | 0.26% | 7 |
| Jul 2026 | Rotorua real estate agencies | 10 | 0.25% | 7 |
| Aug 2026 | Rotorua real estate agencies | 10 | 0.25% | 7 |
| Sep 2026 | Rotorua real estate agencies | — | — | — |

## How is KEY Real Estate measured?

Brandwave collects information about searches that people make online using KEY Real Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “key real estate rotorua”
- “keyrealestate”

## Which rotorua real estate agencies compete with KEY Real Estate?

- [Ray White](/demand/nz/brands/ray-white)
- [EVES Real Estate](/demand/nz/brands/eves-real-estate): Head-to-head: /demand/nz/compare/eves-real-estate-vs-key-real-estate
- [Harcourts](/demand/nz/brands/harcourts): Head-to-head: /demand/nz/compare/harcourts-vs-key-real-estate
- [Arizto](/demand/nz/brands/arizto): Head-to-head: /demand/nz/compare/arizto-vs-key-real-estate
- [First National Real Estate](/demand/nz/brands/first-national-real-estate): Head-to-head: /demand/nz/compare/first-national-real-estate-vs-key-real-estate
- [LJ Hooker](/demand/nz/brands/lj-hooker): Head-to-head: /demand/nz/compare/key-real-estate-vs-lj-hooker

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "KEY Real Estate: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/key-real-estate

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/key-real-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.