---
title: "Kewpie: search popularity and Share of Search in New Zealand"
description: "Kewpie makes sauces and condiments sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/kewpie"
publisher: "Brandwave"
---

# Kewpie: search popularity and Share of Search in New Zealand

Kewpie makes sauces and condiments sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kewpie
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sauce and condiment brands**: 23.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sauce and condiment brands | 2 | 23.5% | 4.4K |

- [Sauce and condiment brands](/demand/nz/categories/nz-sauce-and-condiment-brands)

## How has branded search demand for Kewpie changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kewpie in New Zealand rose from 3.6K to 4.4K.
- Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among sauce and condiment brands in New Zealand decreased from 24.8% to 23.5%.
- Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among sauce and condiment brands in New Zealand peaked at 27.9% in July 2026 and was lowest at 11.7% in March 2026.

## How did search popularity change for New Zealand sauce and condiment brands in August 2026?

- In August 2026, Wattie's overtook Kewpie to take the highest estimated Share of Search among sauce and condiment brands in New Zealand, at 29.7%.
- In August 2026, Kewpie lost estimated Share of Search among sauce and condiment brands in New Zealand, from 27.9% to 23.5%.
- In August 2026, Kikkoman lost estimated Share of Search among sauce and condiment brands in New Zealand, from 14.6% to 11.9%.
- In August 2026, Heinz lost estimated Share of Search among sauce and condiment brands in New Zealand, from 15.3% to 13.6%.
- In August 2026, Masterfoods lost estimated Share of Search among sauce and condiment brands in New Zealand, from 3.7% to 3.2%.
- Barker's of Geraldine’s estimated Share of Search among sauce and condiment brands in New Zealand has gained ground for 3 months in a row, from 16.2% to 18% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sauce and condiment brands | 3.6K | 24.8% | 2 |
| Nov 2025 | Sauce and condiment brands | 3.6K | 24.7% | 2 |
| Dec 2025 | Sauce and condiment brands | 2.9K | 19.9% | 2 |
| Jan 2026 | Sauce and condiment brands | 3.6K | 24.8% | 2 |
| Feb 2026 | Sauce and condiment brands | 3.6K | 26.7% | 1 |
| Mar 2026 | Sauce and condiment brands | 3.6K | 11.7% | 3 |
| Apr 2026 | Sauce and condiment brands | 4.4K | 27.3% | 1 |
| May 2026 | Sauce and condiment brands | 4.5K | 21.4% | 2 |
| Jun 2026 | Sauce and condiment brands | 4.5K | 25.8% | 1 |
| Jul 2026 | Sauce and condiment brands | 4.4K | 27.9% | 1 |
| Aug 2026 | Sauce and condiment brands | 4.4K | 23.5% | 2 |
| Sep 2026 | Sauce and condiment brands | — | — | — |

## How is Kewpie measured?

Brandwave collects information about searches that people make online using Kewpie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kewpie mayo”
- “kewpie sauce”

## Which sauce and condiment brands compete with Kewpie?

- [Wattie's](/demand/nz/brands/watties): Head-to-head: /demand/nz/compare/kewpie-vs-watties
- [Barker's of Geraldine](/demand/nz/brands/barkers-of-geraldine): Head-to-head: /demand/nz/compare/barkers-of-geraldine-vs-kewpie
- [Heinz](/demand/nz/brands/heinz): Head-to-head: /demand/nz/compare/heinz-vs-kewpie
- [Kikkoman](/demand/nz/brands/kikkoman): Head-to-head: /demand/nz/compare/kewpie-vs-kikkoman
- [Masterfoods](/demand/nz/brands/masterfoods): Head-to-head: /demand/nz/compare/kewpie-vs-masterfoods

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kewpie: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/kewpie

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kewpie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.