---
title: "Kerridge & Partners: search popularity in New Zealand"
description: "An executive search firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/kerridge-partners"
publisher: "Brandwave"
---

# Kerridge & Partners: search popularity in New Zealand

An executive search firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kerridge & Partners
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among executive search firms**: 8.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Executive search firms | 5 | 8.5% | 480 |

- [Executive search firms](/demand/nz/categories/executive-search-firms)

## Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Kerridge & Partners was mentioned in two out of three: in two of the three ChatGPT answers. Kerridge & Partners is the most recommended of the 13.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Kerridge & Partners | 1st | 2 of 3 | 2 of 3 |
| Johnson Partners | 2nd | 2 of 3 | 2 of 3 |
| Sheffield | 3rd | 2 of 3 | 2 of 3 |
| Korn Ferry | 4th | 2 of 3 | 2 of 3 |
| Robert Walters | 5th | 2 of 3 | 2 of 3 |
| JacksonStone & Partners | 6th | 3 of 3 | 3 of 3 |
| Farrow Jamieson | 7th | 1 of 3 | 1 of 3 |
| Ichor Leadership Search | 8th | 1 of 3 | 1 of 3 |
| Hobson Leavy | Not ranked | 0 of 3 | 0 of 3 |
| Inside Recruitment | Not ranked | 0 of 3 | 0 of 3 |
| Alexander James | Not ranked | 0 of 3 | 0 of 3 |
| Sprout People | Not ranked | 0 of 3 | 0 of 3 |
| Decipher Group | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about executive search firms

- Asked ChatGPT "Which executive search firm should I hire in New Zealand?": 1. Sheffield, 2. Farrow Jamieson, 3. JacksonStone & Partners, 4. Korn Ferry
- Asked ChatGPT "What are the best executive search firms in New Zealand?": 1. Kerridge & Partners, 2. Johnson Partners, 3. Korn Ferry, 4. Sheffield, 5. Robert Walters, 6. Ichor Leadership Search, 7. JacksonStone & Partners
- Asked ChatGPT "What's the best executive search firm in New Zealand for senior leaders?": 1. Kerridge & Partners, 2. Johnson Partners, 3. Robert Walters, 4. JacksonStone & Partners

Not named in any answer: Hobson Leavy, Inside Recruitment, Alexander James, Sprout People and Decipher Group.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Kerridge & Partners changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Kerridge & Partners in New Zealand held steady at 480.
- Across the 12 months ending September 2026, Kerridge & Partners’ share of searches among executive search firms in New Zealand peaked at 10.8% in February 2026 and was lowest at 6.6% in June 2026.

## How did search popularity change for New Zealand executive search firms in September 2026?

- In September 2026, Hobson Leavy overtook Alexander James to rank 3rd among executive search firms in New Zealand, with 10.7% of the searches.
- In September 2026, Inside Recruitment overtook Alexander James to rank 4th among executive search firms in New Zealand, with 10.7% of the searches.
- In September 2026, Sprout People overtook Farrow Jamieson to rank 9th among executive search firms in New Zealand, with 5% of the searches.
- In September 2026, Alexander James lost share of searches among executive search firms in New Zealand, from 8.9% to 6.4%.
- In September 2026, Farrow Jamieson lost share of searches among executive search firms in New Zealand, from 4.9% to 3.2%.
- In September 2026, Decipher Group lost share of searches among executive search firms in New Zealand, from 3.8% to 3.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Executive search firms | 480 | 8.1% | 5 |
| Nov 2025 | Executive search firms | 480 | 9.8% | 4 |
| Dec 2025 | Executive search firms | 320 | 9.1% | 3 |
| Jan 2026 | Executive search firms | 480 | 9.1% | 4 |
| Feb 2026 | Executive search firms | 590 | 10.8% | 3 |
| Mar 2026 | Executive search firms | 590 | 8.9% | 4 |
| Apr 2026 | Executive search firms | 480 | 8.5% | 5 |
| May 2026 | Executive search firms | 480 | 8.2% | 5 |
| Jun 2026 | Executive search firms | 390 | 6.6% | 7 |
| Jul 2026 | Executive search firms | 390 | 6.7% | 7 |
| Aug 2026 | Executive search firms | 480 | 8.4% | 6 |
| Sep 2026 | Executive search firms | 480 | 8.5% | 5 |

## How are Kerridge & Partners’ branded searches counted?

Brandwave collects information about searches that people make online using Kerridge & Partners’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kerridge & partners”

## Which executive search firms compete with Kerridge & Partners?

- [Robert Walters](/demand/nz/brands/robert-walters)
- [JacksonStone & Partners](/demand/nz/brands/jacksonstone-partners): Head-to-head: /demand/nz/compare/jacksonstone-partners-vs-kerridge-partners
- [Hobson Leavy](/demand/nz/brands/hobson-leavy): Head-to-head: /demand/nz/compare/hobson-leavy-vs-kerridge-partners
- [Inside Recruitment](/demand/nz/brands/inside-recruitment-ltd): Head-to-head: /demand/nz/compare/inside-recruitment-ltd-vs-kerridge-partners
- [Korn Ferry](/demand/nz/brands/korn-ferry): Head-to-head: /demand/nz/compare/kerridge-partners-vs-korn-ferry
- [Sheffield](/demand/nz/brands/sheffield-nz): Head-to-head: /demand/nz/compare/kerridge-partners-vs-sheffield-nz
- [Alexander James](/demand/nz/brands/alexander-james)
- [Sprout People](/demand/nz/brands/sprout-people)
- [Decipher Group](/demand/nz/brands/decipher-group)
- [Farrow Jamieson](/demand/nz/brands/farrow-jamieson)
- [Johnson Partners](/demand/nz/brands/johnson-partners-nz)
- [Ichor Leadership Search](/demand/nz/brands/ichor-leadership-search)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kerridge & Partners: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/kerridge-partners

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kerridge-partners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
