---
title: "Kenworth: search popularity and Share of Search in New Zealand"
description: "Kenworth makes trucks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/kenworth"
publisher: "Brandwave"
---

# Kenworth: search popularity and Share of Search in New Zealand

Kenworth makes trucks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kenworth
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among truck brands**: 36%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Truck brands | 1 | 36% | 3.8K |

- [Truck brands](/demand/nz/categories/nz-truck-brands)

## How has branded search demand for Kenworth changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kenworth in New Zealand rose from 3.5K to 3.8K.
- Across the 11 months ending August 2026, Kenworth’s estimated Share of Search among truck brands in New Zealand increased from 30.1% to 36%.
- Across the 11 months ending August 2026, Kenworth’s estimated Share of Search among truck brands in New Zealand peaked at 36% in August 2026 and was lowest at 29.5% in November 2025.

## How did search popularity change for New Zealand truck brands in August 2026?

- In August 2026, Kenworth gained estimated Share of Search among truck brands in New Zealand, from 34.5% to 36%.
- In August 2026, Hino lost estimated Share of Search among truck brands in New Zealand, from 15.3% to 14.5%.
- In August 2026, Fuso lost estimated Share of Search among truck brands in New Zealand, from 12.3% to 11.8%.
- Estimated monthly branded searches for Scania in New Zealand fell 27.1% over 11 measured months, from 3.4K to 2.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Truck brands | 3.5K | 30.1% | 1 |
| Nov 2025 | Truck brands | 3.5K | 29.5% | 1 |
| Dec 2025 | Truck brands | 3K | 31.6% | 1 |
| Jan 2026 | Truck brands | 3.3K | 32.3% | 1 |
| Feb 2026 | Truck brands | 3.1K | 30.9% | 1 |
| Mar 2026 | Truck brands | 4K | 31.2% | 1 |
| Apr 2026 | Truck brands | 3.2K | 31.5% | 1 |
| May 2026 | Truck brands | 3.4K | 31.7% | 1 |
| Jun 2026 | Truck brands | 3.4K | 32.4% | 1 |
| Jul 2026 | Truck brands | 3.4K | 34.5% | 1 |
| Aug 2026 | Truck brands | 3.8K | 36% | 1 |
| Sep 2026 | Truck brands | — | — | — |

## How is Kenworth measured?

Brandwave collects information about searches that people make online using Kenworth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “c509 kenworth”
- “k104 kenworth”
- “k220 kenworth”
- “kenworth”
- “kenworth com au”
- “kenworth emblem”
- “kenworth k100”
- “kenworth k108”
- “kenworth k200”
- “kenworth k220”
- “kenworth near me”
- “kenworth nz”
- “kenworth t610”
- “kenworth t659”
- “kenworth t680”
- “kenworth t909”
- “kenworth truck”
- “kenworth trucks for sale”
- “kenworth w900”

## Which truck brands compete with Kenworth?

- [Scania](/demand/nz/brands/scania): Head-to-head: /demand/nz/compare/kenworth-vs-scania
- [Hino](/demand/nz/brands/hino): Head-to-head: /demand/nz/compare/hino-vs-kenworth
- [Fuso](/demand/nz/brands/fuso): Head-to-head: /demand/nz/compare/fuso-vs-kenworth
- [Isuzu Trucks](/demand/nz/brands/isuzu-trucks): Head-to-head: /demand/nz/compare/isuzu-trucks-vs-kenworth
- [UD Trucks](/demand/nz/brands/ud-trucks): Head-to-head: /demand/nz/compare/kenworth-vs-ud-trucks
- [DAF](/demand/nz/brands/daf)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kenworth: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/kenworth

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kenworth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.