---
title: "Kent: search popularity and Share of Search in New Zealand"
description: "Kent makes fireplaces sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/kent"
publisher: "Brandwave"
---

# Kent: search popularity and Share of Search in New Zealand

Kent makes fireplaces sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kent
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among fireplace and wood burner brands**: 5.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fireplace and wood burner brands | 4 | 5.3% | 610 |

- [Fireplace and wood burner brands](/demand/nz/categories/nz-fireplace-brands)

## How has branded search demand for Kent changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kent in New Zealand rose from 220 to 610.
- Across the 11 months ending August 2026, Kent’s estimated Share of Search among fireplace and wood burner brands in New Zealand increased from 2.1% to 5.3%.
- Across the 11 months ending August 2026, Kent’s estimated Share of Search among fireplace and wood burner brands in New Zealand peaked at 7.5% in June 2026 and was lowest at 1.6% in November 2025.
- Across the 11 months ending August 2026, Kent rose from 5th to 4th among fireplace and wood burner brands in New Zealand.

## How did search popularity change for New Zealand fireplace and wood burner brands in August 2026?

- In August 2026, Masport gained estimated Share of Search among fireplace and wood burner brands in New Zealand, from 41% to 45.3%.
- In August 2026, Escea gained estimated Share of Search among fireplace and wood burner brands in New Zealand, from 28.3% to 29%.
- In August 2026, Metrofires lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 16.9% to 14.6%.
- In August 2026, Kent lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 6.9% to 5.3%.
- In August 2026, Woodsman lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 3.6% to 2.4%.
- In August 2026, Jetmaster rose from 6th to 5th among fireplace and wood burner brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fireplace and wood burner brands | 220 | 2.1% | 5 |
| Nov 2025 | Fireplace and wood burner brands | 160 | 1.6% | 5 |
| Dec 2025 | Fireplace and wood burner brands | 130 | 1.8% | 5 |
| Jan 2026 | Fireplace and wood burner brands | 270 | 3% | 4 |
| Feb 2026 | Fireplace and wood burner brands | 300 | 3.3% | 4 |
| Mar 2026 | Fireplace and wood burner brands | 500 | 4.7% | 4 |
| Apr 2026 | Fireplace and wood burner brands | 750 | 6.2% | 4 |
| May 2026 | Fireplace and wood burner brands | 740 | 6.2% | 4 |
| Jun 2026 | Fireplace and wood burner brands | 900 | 7.5% | 4 |
| Jul 2026 | Fireplace and wood burner brands | 810 | 6.9% | 4 |
| Aug 2026 | Fireplace and wood burner brands | 610 | 5.3% | 4 |
| Sep 2026 | Fireplace and wood burner brands | — | — | — |

## How is Kent measured?

Brandwave collects information about searches that people make online using Kent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kent fire”
- “kent fireplace”
- “kent gas fire”
- “kent wood burner”

## Which fireplace and wood burner brands compete with Kent?

- [Masport](/demand/nz/brands/masport): Head-to-head: /demand/nz/compare/kent-vs-masport
- [Escea](/demand/nz/brands/escea): Head-to-head: /demand/nz/compare/escea-vs-kent
- [Metrofires](/demand/nz/brands/metrofires): Head-to-head: /demand/nz/compare/kent-vs-metrofires
- [Jetmaster](/demand/nz/brands/jetmaster): Head-to-head: /demand/nz/compare/jetmaster-vs-kent
- [Woodsman](/demand/nz/brands/woodsman): Head-to-head: /demand/nz/compare/kent-vs-woodsman

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kent: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/kent

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.