--- title: "Kensington: search popularity in New Zealand" description: "Kensington makes docking stations and computer accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/kensington-tech" publisher: "Brandwave" --- # Kensington: search popularity in New Zealand Kensington makes docking stations and computer accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kensington - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among docking station brands**: 24.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Docking station brands | 2 | 24.3% | 1.9K | | Cable lock brands | 1 | 52.6% | 1.9K | | Keyboard tray brands | 6 | 0.92% | 10 | | Laptop stand brands | 4 | 5.9% | 10 | - [Docking station brands](/demand/nz/categories/nz-docking-station-brands) - [Cable lock brands](/demand/nz/categories/nz-cable-lock-brands) - [Keyboard tray brands](/demand/nz/categories/nz-keyboard-tray-brands) - [Laptop stand brands](/demand/nz/categories/nz-laptop-stand-brands) ## Top docking station brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kensington was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kensington is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kensington | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Anker | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CalDigit | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Dell | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Plugable | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | UGREEN | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Belkin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about docking station brands - Asked ChatGPT "Which docking station brand should I buy in New Zealand?": 1. Kensington, 2. Anker, 3. Dell - Asked ChatGPT "What are the best docking station brands in New Zealand?": 1. Kensington, 2. Dell, 3. Plugable, 4. Anker, 5. CalDigit - Asked ChatGPT "What's the best docking station brand in New Zealand for a laptop setup?": 1. CalDigit, 2. Kensington, 3. Anker, 4. Plugable, 5. Dell - Searched Google, AI Overview "best docking station": 1. Anker, 2. CalDigit, 3. UGREEN - Searched Google, AI Overview "laptop docking station nz": 1. Dell, 2. UGREEN Not named in any answer: Belkin. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Kensington changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Kensington in New Zealand fell from 2.5K to 1.9K. - Across the 12 months ending September 2026, Kensington’s share of searches among docking station brands in New Zealand decreased from 34.6% to 24.3%. - Across the 12 months ending September 2026, Kensington fell from 1st to 2nd among docking station brands in New Zealand. - Across the 12 months ending September 2026, Kensington’s share of searches among cable lock brands in New Zealand decreased from 56.2% to 52.6%. - Across the 12 months ending September 2026, Kensington’s share of searches among cable lock brands in New Zealand peaked at 57% in May 2026 and was lowest at 37.8% in December 2025. - Across the 12 months ending September 2026, Kensington’s share of searches among keyboard tray brands in New Zealand increased from 0% to 0.92%. - Across the 12 months ending September 2026, Kensington’s share of searches among laptop stand brands in New Zealand increased from 5.3% to 5.9%. - Across the 12 months ending September 2026, Kensington’s share of searches among laptop stand brands in New Zealand peaked at 11.8% in December 2025 and was lowest at 3.8% in January 2026. ## How did search popularity change for New Zealand docking station brands in September 2026? - In September 2026, Anker gained share of searches among docking station brands in New Zealand, from 18.8% to 24%. - In September 2026, Belkin gained share of searches among docking station brands in New Zealand, from 32.7% to 34.9%. - In September 2026, Kensington lost share of searches among docking station brands in New Zealand, from 28.6% to 24.3%. - In September 2026, UGREEN lost share of searches among docking station brands in New Zealand, from 14.1% to 12.5%. - In September 2026, Dell lost share of searches among docking station brands in New Zealand, from 4.8% to 3.5%. - CalDigit’s share of searches among docking station brands in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.63% in September 2026. ## How did search popularity change for New Zealand cable lock brands in September 2026? - In September 2026, Master Lock gained share of searches among cable lock brands in New Zealand, from 8.8% to 10.8%. - In September 2026, ABUS gained share of searches among cable lock brands in New Zealand, from 4.1% to 5.8%. - In September 2026, Kryptonite lost share of searches among cable lock brands in New Zealand, from 32.7% to 30.7%. - In September 2026, Kensington lost share of searches among cable lock brands in New Zealand, from 54.4% to 52.6%. ## How did search popularity change for New Zealand keyboard tray brands in September 2026? - In September 2026, Ergotron overtook Humanscale to rank 4th among keyboard tray brands in New Zealand, with 8.3% of the searches. - In September 2026, FlexiSpot gained share of searches among keyboard tray brands in New Zealand, from 27.8% to 29.4%. - In September 2026, StarTech gained share of searches among keyboard tray brands in New Zealand, from 36.5% to 37.6%. - In September 2026, Kensington gained share of searches among keyboard tray brands in New Zealand, from 0% to 0.92%. - In September 2026, Humanscale lost share of searches among keyboard tray brands in New Zealand, from 9.6% to 6.4%. - In September 2026, Fellowes lost share of searches among keyboard tray brands in New Zealand, from 20% to 17.4%. ## How did search popularity change for New Zealand laptop stand brands in September 2026? - In September 2026, Nexstand gained share of searches among laptop stand brands in New Zealand, from 21.1% to 29.4%. - In September 2026, Twelve South gained share of searches among laptop stand brands in New Zealand, from 47.4% to 52.9%. - In September 2026, Rain Design lost share of searches among laptop stand brands in New Zealand, from 21.1% to 11.8%. - In September 2026, Kensington lost share of searches among laptop stand brands in New Zealand, from 10.5% to 5.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Docking station brands | 2.5K | 34.6% | 1 | | Nov 2025 | Docking station brands | 1.9K | 25.3% | 2 | | Dec 2025 | Docking station brands | 1.9K | 24.4% | 2 | | Jan 2026 | Docking station brands | 1.9K | 26.1% | 2 | | Feb 2026 | Docking station brands | 1.9K | 31.1% | 2 | | Mar 2026 | Docking station brands | 1.9K | 28.4% | 2 | | Apr 2026 | Docking station brands | 1.9K | 26.6% | 2 | | May 2026 | Docking station brands | 2.4K | 32.4% | 1 | | Jun 2026 | Docking station brands | 1.9K | 27.8% | 2 | | Jul 2026 | Docking station brands | 1.9K | 26.5% | 2 | | Aug 2026 | Docking station brands | 2.4K | 28.6% | 2 | | Sep 2026 | Docking station brands | 1.9K | 24.3% | 2 | | Oct 2025 | Cable lock brands | 2.4K | 56.2% | 1 | | Nov 2025 | Cable lock brands | 1.9K | 49.5% | 1 | | Dec 2025 | Cable lock brands | 1.9K | 37.8% | 2 | | Jan 2026 | Cable lock brands | 1.9K | 52.3% | 1 | | Feb 2026 | Cable lock brands | 1.9K | 49.2% | 1 | | Mar 2026 | Cable lock brands | 1.9K | 54.1% | 1 | | Apr 2026 | Cable lock brands | 1.9K | 50.3% | 1 | | May 2026 | Cable lock brands | 2.4K | 57% | 1 | | Jun 2026 | Cable lock brands | 1.9K | 52.9% | 1 | | Jul 2026 | Cable lock brands | 1.9K | 53.1% | 1 | | Aug 2026 | Cable lock brands | 2.4K | 54.4% | 1 | | Sep 2026 | Cable lock brands | 1.9K | 52.6% | 1 | | Oct 2025 | Keyboard tray brands | 0 | 0% | 6 | | Nov 2025 | Keyboard tray brands | 0 | 0% | 6 | | Dec 2025 | Keyboard tray brands | 0 | 0% | 6 | | Jan 2026 | Keyboard tray brands | 0 | 0% | 6 | | Feb 2026 | Keyboard tray brands | 0 | 0% | 6 | | Mar 2026 | Keyboard tray brands | 0 | 0% | 6 | | Apr 2026 | Keyboard tray brands | 10 | 0.93% | 6 | | May 2026 | Keyboard tray brands | 0 | 0% | 6 | | Jun 2026 | Keyboard tray brands | 0 | 0% | 6 | | Jul 2026 | Keyboard tray brands | 0 | 0% | 6 | | Aug 2026 | Keyboard tray brands | 0 | 0% | 6 | | Sep 2026 | Keyboard tray brands | 10 | 0.92% | 6 | | Oct 2025 | Laptop stand brands | 10 | 5.3% | 4 | | Nov 2025 | Laptop stand brands | 20 | 11.1% | 3 | | Dec 2025 | Laptop stand brands | 20 | 11.8% | 3 | | Jan 2026 | Laptop stand brands | 10 | 3.8% | 4 | | Feb 2026 | Laptop stand brands | 10 | 7.1% | 4 | | Mar 2026 | Laptop stand brands | 10 | 7.1% | 4 | | Apr 2026 | Laptop stand brands | 10 | 5.6% | 4 | | May 2026 | Laptop stand brands | 10 | 7.1% | 4 | | Jun 2026 | Laptop stand brands | 20 | 11.8% | 4 | | Jul 2026 | Laptop stand brands | 10 | 5.3% | 4 | | Aug 2026 | Laptop stand brands | 20 | 10.5% | 4 | | Sep 2026 | Laptop stand brands | 10 | 5.9% | 4 | ## How are Kensington’s branded searches counted? Brandwave collects information about searches that people make online using Kensington’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kensington” - “kensington docking station” - “kensington keyboard tray” - “kensington laptop stand” ## Which docking station brands compete with Kensington? - [Belkin](/demand/nz/brands/belkin): Head-to-head: /demand/nz/compare/belkin-vs-kensington-tech - [Anker](/demand/nz/brands/anker): Head-to-head: /demand/nz/compare/anker-vs-kensington-tech - [UGREEN](/demand/nz/brands/ugreen): Head-to-head: /demand/nz/compare/kensington-tech-vs-ugreen - [Dell](/demand/nz/brands/dell): Head-to-head: /demand/nz/compare/dell-vs-kensington-tech - [CalDigit](/demand/nz/brands/caldigit): Head-to-head: /demand/nz/compare/caldigit-vs-kensington-tech - [Plugable](/demand/nz/brands/plugable) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kensington: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/kensington-tech This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kensington-tech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.