--- title: "KEEN: search popularity in New Zealand" description: "KEEN offers footwear for hiking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/keen-footwear" publisher: "Brandwave" --- # KEEN: search popularity in New Zealand KEEN offers footwear for hiking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: KEEN - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among sandal and jandal brands**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sandal and jandal brands | 6 | 1.6% | 1.6K | | Waterproof boots brands | 8 | 0.05% | 20 | | Steel toe boot brands | 6 | 0.06% | 20 | | Hiking footwear brands | 5 | 6.1% | 1.6K | | Walking boot brands | 3 | 8.9% | 1.6K | | Hiking shoe brands | 7 | 0.11% | 20 | - [Sandal and jandal brands](/demand/nz/categories/nz-sandal-and-jandal-brands) - [Waterproof boots brands](/demand/nz/categories/nz-waterproof-boots-brands) - [Steel toe boot brands](/demand/nz/categories/nz-steel-toe-boot-brands) - [Hiking footwear brands](/demand/nz/categories/nz-hiking-footwear-brands) - [Walking boot brands](/demand/nz/categories/nz-walking-boot-brands) - [Hiking shoe brands](/demand/nz/categories/nz-hiking-shoe-brands) ## Top sandal and jandal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KEEN was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KEEN is the eighth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Teva | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Birkenstock | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Havaianas | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Reef | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Archies | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ecco | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Crocs | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | KEEN | 8th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about sandal and jandal brands - Asked ChatGPT "Which sandal brand should I buy in New Zealand?": 1. Birkenstock, 2. Teva, 3. Ecco, 4. Crocs - Asked ChatGPT "What are the best sandal and jandal brands in New Zealand?": 1. Havaianas, 2. Reef, 3. Teva, 4. Birkenstock, 5. Crocs, 6. KEEN - Asked ChatGPT "What's the best sandal brand in New Zealand for summer wear?": 1. Teva, 2. Birkenstock, 3. Havaianas, 4. Ecco, 5. KEEN - Searched Google, AI Overview "best jandals nz": 1. Archies, 2. Havaianas, 3. Reef - Searched Google, AI Overview "summer sandals nz": 1. Teva Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for KEEN changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for KEEN in New Zealand held steady at 1.6K. - Across the 12 months ending September 2026, KEEN’s share of searches among sandal and jandal brands in New Zealand peaked at 2.7% in July 2026 and was lowest at 1.2% in December 2025. - Across the 12 months ending September 2026, KEEN’s share of searches among waterproof boots brands in New Zealand held steady, from 0.11% to 0.05%. - Across the 12 months ending September 2026, KEEN’s share of searches among steel toe boot brands in New Zealand held steady, from 0.11% to 0.06%. - Across the 12 months ending September 2026, KEEN’s share of searches among hiking footwear brands in New Zealand peaked at 7.7% in December 2025 and was lowest at 4.9% in February 2026. - Across the 12 months ending September 2026, KEEN’s share of searches among walking boot brands in New Zealand peaked at 10.4% in July 2026 and was lowest at 6.7% in February 2026. - Across the 12 months ending September 2026, KEEN’s share of searches among hiking shoe brands in New Zealand held steady, from 0.23% to 0.11%. ## How did search popularity change for New Zealand sandal and jandal brands in September 2026? - In September 2026, Archies gained share of searches among sandal and jandal brands in New Zealand, from 3.8% to 5.7%. - In September 2026, Birkenstock lost share of searches among sandal and jandal brands in New Zealand, from 46.6% to 45.2%. - In September 2026, Crocs lost share of searches among sandal and jandal brands in New Zealand, from 38.1% to 37.6%. - Havaianas’ share of searches among sandal and jandal brands in New Zealand has gained ground for 3 months in a row, from 4.7% to 5.8% in September 2026. - In September 2026, Ecco rose from 6th to 5th among sandal and jandal brands in New Zealand. - In September 2026, KEEN fell from 5th to 6th among sandal and jandal brands in New Zealand. ## How did search popularity change for New Zealand waterproof boots brands in September 2026? - In September 2026, Merrell gained share of searches among waterproof boots brands in New Zealand, from 7.1% to 8.6%. - In September 2026, Skechers gained share of searches among waterproof boots brands in New Zealand, from 63.3% to 64.6%. - In September 2026, Blundstone lost share of searches among waterproof boots brands in New Zealand, from 13.3% to 12.3%. - In September 2026, Skellerup lost share of searches among waterproof boots brands in New Zealand, from 5.2% to 4.3%. - In September 2026, Hunter lost share of searches among waterproof boots brands in New Zealand, from 4% to 3.3%. - Estimated monthly branded searches for Salomon in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026. ## How did search popularity change for New Zealand steel toe boot brands in September 2026? - In September 2026, Dr. Martens gained share of searches among steel toe boot brands in New Zealand, from 52% to 55.8%. - In September 2026, Timberland lost share of searches among steel toe boot brands in New Zealand, from 29% to 25.7%. - In September 2026, Blundstone lost share of searches among steel toe boot brands in New Zealand, from 14.8% to 14.2%. - In September 2026, KEEN rose from 7th to 6th among steel toe boot brands in New Zealand. - In September 2026, Caterpillar fell from 6th to 7th among steel toe boot brands in New Zealand. ## How did search popularity change for New Zealand hiking footwear brands in September 2026? - In September 2026, Merrell gained share of searches among hiking footwear brands in New Zealand, from 11.5% to 13.1%. - In September 2026, Salomon gained share of searches among hiking footwear brands in New Zealand, from 17.6% to 19.2%. - In September 2026, HOKA lost share of searches among hiking footwear brands in New Zealand, from 45.4% to 44.1%. - In September 2026, La Sportiva lost share of searches among hiking footwear brands in New Zealand, from 6.2% to 4.9%. - Estimated monthly branded searches for LOWA in New Zealand rose 11.1% over 12 measured months, from 810 to 900 in September 2026. - Estimated monthly branded searches for SCARPA in New Zealand fell 18.2% over 12 measured months, from 2.6K to 2.1K in September 2026. ## How did search popularity change for New Zealand walking boot brands in September 2026? - In September 2026, Merrell gained share of searches among walking boot brands in New Zealand, from 17% to 19.3%. - In September 2026, HOKA lost share of searches among walking boot brands in New Zealand, from 67% to 64.9%. - LOWA’s share of searches among walking boot brands in New Zealand has gained ground for 3 months in a row, from 3.6% to 4.2% in September 2026. - Estimated monthly branded searches for Salomon in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. - Estimated monthly branded searches for SCARPA in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026. - Estimated monthly branded searches for Meindl in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026. ## How did search popularity change for New Zealand hiking shoe brands in September 2026? - In September 2026, Merrell gained share of searches among hiking shoe brands in New Zealand, from 16.5% to 19.3%. - In September 2026, La Sportiva lost share of searches among hiking shoe brands in New Zealand, from 8.9% to 7.2%. - In September 2026, Columbia lost share of searches among hiking shoe brands in New Zealand, from 2.9% to 1.9%. - Estimated monthly branded searches for Altra in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in September 2026. - Estimated monthly branded searches for KEEN in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sandal and jandal brands | 1.6K | 1.6% | 6 | | Nov 2025 | Sandal and jandal brands | 2.4K | 1.3% | 6 | | Dec 2025 | Sandal and jandal brands | 2.4K | 1.2% | 7 | | Jan 2026 | Sandal and jandal brands | 1.9K | 1.7% | 6 | | Feb 2026 | Sandal and jandal brands | 1.3K | 1.7% | 6 | | Mar 2026 | Sandal and jandal brands | 1.6K | 2.1% | 5 | | Apr 2026 | Sandal and jandal brands | 1.6K | 2.2% | 5 | | May 2026 | Sandal and jandal brands | 1.6K | 2.4% | 5 | | Jun 2026 | Sandal and jandal brands | 1.6K | 2.4% | 5 | | Jul 2026 | Sandal and jandal brands | 1.9K | 2.7% | 5 | | Aug 2026 | Sandal and jandal brands | 1.6K | 1.9% | 5 | | Sep 2026 | Sandal and jandal brands | 1.6K | 1.6% | 6 | | Oct 2025 | Waterproof boots brands | 40 | 0.11% | 8 | | Nov 2025 | Waterproof boots brands | 70 | 0.14% | 8 | | Dec 2025 | Waterproof boots brands | 40 | 0.09% | 8 | | Jan 2026 | Waterproof boots brands | 30 | 0.08% | 8 | | Feb 2026 | Waterproof boots brands | 30 | 0.09% | 8 | | Mar 2026 | Waterproof boots brands | 30 | 0.08% | 8 | | Apr 2026 | Waterproof boots brands | 50 | 0.12% | 8 | | May 2026 | Waterproof boots brands | 30 | 0.07% | 8 | | Jun 2026 | Waterproof boots brands | 40 | 0.1% | 8 | | Jul 2026 | Waterproof boots brands | 50 | 0.13% | 8 | | Aug 2026 | Waterproof boots brands | 40 | 0.1% | 8 | | Sep 2026 | Waterproof boots brands | 20 | 0.05% | 8 | | Oct 2025 | Steel toe boot brands | 40 | 0.11% | 6 | | Nov 2025 | Steel toe boot brands | 70 | 0.17% | 6 | | Dec 2025 | Steel toe boot brands | 40 | 0.1% | 6 | | Jan 2026 | Steel toe boot brands | 30 | 0.08% | 6 | | Feb 2026 | Steel toe boot brands | 30 | 0.1% | 6 | | Mar 2026 | Steel toe boot brands | 30 | 0.08% | 7 | | Apr 2026 | Steel toe boot brands | 50 | 0.12% | 6 | | May 2026 | Steel toe boot brands | 30 | 0.07% | 7 | | Jun 2026 | Steel toe boot brands | 40 | 0.1% | 6 | | Jul 2026 | Steel toe boot brands | 50 | 0.13% | 6 | | Aug 2026 | Steel toe boot brands | 40 | 0.11% | 7 | | Sep 2026 | Steel toe boot brands | 20 | 0.06% | 6 | | Oct 2025 | Hiking footwear brands | 1.6K | 6.2% | 5 | | Nov 2025 | Hiking footwear brands | 2.5K | 7.4% | 4 | | Dec 2025 | Hiking footwear brands | 2.4K | 7.7% | 4 | | Jan 2026 | Hiking footwear brands | 1.9K | 6.3% | 5 | | Feb 2026 | Hiking footwear brands | 1.3K | 4.9% | 5 | | Mar 2026 | Hiking footwear brands | 1.6K | 6.3% | 5 | | Apr 2026 | Hiking footwear brands | 1.6K | 5.8% | 5 | | May 2026 | Hiking footwear brands | 1.6K | 6.5% | 5 | | Jun 2026 | Hiking footwear brands | 1.6K | 6.6% | 4 | | Jul 2026 | Hiking footwear brands | 1.9K | 7.3% | 4 | | Aug 2026 | Hiking footwear brands | 1.6K | 6.3% | 5 | | Sep 2026 | Hiking footwear brands | 1.6K | 6.1% | 5 | | Oct 2025 | Walking boot brands | 1.6K | 9% | 3 | | Nov 2025 | Walking boot brands | 2.4K | 10% | 3 | | Dec 2025 | Walking boot brands | 2.4K | 10.3% | 3 | | Jan 2026 | Walking boot brands | 1.9K | 8.9% | 3 | | Feb 2026 | Walking boot brands | 1.3K | 6.7% | 3 | | Mar 2026 | Walking boot brands | 1.6K | 8.9% | 3 | | Apr 2026 | Walking boot brands | 1.6K | 7.9% | 3 | | May 2026 | Walking boot brands | 1.6K | 9.3% | 3 | | Jun 2026 | Walking boot brands | 1.6K | 9.4% | 3 | | Jul 2026 | Walking boot brands | 1.9K | 10.4% | 3 | | Aug 2026 | Walking boot brands | 1.6K | 9.1% | 3 | | Sep 2026 | Walking boot brands | 1.6K | 8.9% | 3 | | Oct 2025 | Hiking shoe brands | 40 | 0.23% | 7 | | Nov 2025 | Hiking shoe brands | 70 | 0.3% | 7 | | Dec 2025 | Hiking shoe brands | 40 | 0.18% | 7 | | Jan 2026 | Hiking shoe brands | 30 | 0.14% | 7 | | Feb 2026 | Hiking shoe brands | 30 | 0.16% | 7 | | Mar 2026 | Hiking shoe brands | 30 | 0.17% | 7 | | Apr 2026 | Hiking shoe brands | 50 | 0.25% | 7 | | May 2026 | Hiking shoe brands | 30 | 0.17% | 7 | | Jun 2026 | Hiking shoe brands | 40 | 0.23% | 7 | | Jul 2026 | Hiking shoe brands | 50 | 0.28% | 7 | | Aug 2026 | Hiking shoe brands | 40 | 0.22% | 7 | | Sep 2026 | Hiking shoe brands | 20 | 0.11% | 7 | ## How are KEEN’s branded searches counted? Brandwave collects information about searches that people make online using KEEN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “keen hiking boots nz” - “keen nz” - “keen sandals nz” - “keen shoes nz” ## Which sandal and jandal brands compete with KEEN? - [Birkenstock](/demand/nz/brands/birkenstock) - [Crocs](/demand/nz/brands/crocs) - [Havaianas](/demand/nz/brands/havaianas): Head-to-head: /demand/nz/compare/havaianas-vs-keen-footwear - [Archies](/demand/nz/brands/archies): Head-to-head: /demand/nz/compare/archies-vs-keen-footwear - [Ecco](/demand/nz/brands/ecco-shoes): Head-to-head: /demand/nz/compare/ecco-shoes-vs-keen-footwear - [Teva](/demand/nz/brands/teva): Head-to-head: /demand/nz/compare/keen-footwear-vs-teva - [Reef](/demand/nz/brands/reef-sandals): Head-to-head: /demand/nz/compare/keen-footwear-vs-reef-sandals ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "KEEN: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/keen-footwear This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/keen-footwear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.