---
title: "Keela: search popularity and Share of Search in New Zealand"
description: "Keela is a fundraising CRM available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/keela"
publisher: "Brandwave"
---

# Keela: search popularity and Share of Search in New Zealand

Keela is a fundraising CRM available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Keela
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among fundraising CRM platforms**: 10%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fundraising CRM platforms | 3 | 10% | 10 |

- [Fundraising CRM platforms](/demand/nz/categories/nz-fundraising-crm-platforms)

## How has branded search demand for Keela changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Keela in New Zealand held steady at 10.
- Across the 11 months ending August 2026, Keela’s estimated Share of Search among fundraising CRM platforms in New Zealand increased from 9.1% to 10%.
- Across the 11 months ending August 2026, Keela’s estimated Share of Search among fundraising CRM platforms in New Zealand peaked at 20% in May 2026 and was lowest at 7.7% in June 2026.
- Across the 11 months ending August 2026, Keela rose from 5th to 3rd among fundraising CRM platforms in New Zealand.

## How did search popularity change for New Zealand fundraising CRM platforms in August 2026?

- In August 2026, Raiser's Edge gained estimated Share of Search among fundraising CRM platforms in New Zealand, from 40% to 60%.
- In August 2026, DonorPerfect lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 26.7% to 20%.
- In August 2026, Bloomerang lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 6.7% to 0%.
- In August 2026, Keela lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 13.3% to 10%.
- In August 2026, Neon CRM lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 13.3% to 10%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fundraising CRM platforms | 10 | 9.1% | 5 |
| Nov 2025 | Fundraising CRM platforms | 20 | 18.2% | 2 |
| Dec 2025 | Fundraising CRM platforms | 20 | 16.7% | 4 |
| Jan 2026 | Fundraising CRM platforms | 20 | 16.7% | 2 |
| Feb 2026 | Fundraising CRM platforms | 10 | 12.5% | 4 |
| Mar 2026 | Fundraising CRM platforms | 20 | 14.3% | 4 |
| Apr 2026 | Fundraising CRM platforms | 10 | 11.1% | 4 |
| May 2026 | Fundraising CRM platforms | 20 | 20% | 3 |
| Jun 2026 | Fundraising CRM platforms | 10 | 7.7% | 5 |
| Jul 2026 | Fundraising CRM platforms | 20 | 13.3% | 3 |
| Aug 2026 | Fundraising CRM platforms | 10 | 10% | 3 |
| Sep 2026 | Fundraising CRM platforms | — | — | — |

## How is Keela measured?

Brandwave collects information about searches that people make online using Keela’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “keela co”
- “keela crm”
- “keela donor management”
- “keela software”

## Which fundraising CRM platforms compete with Keela?

- [Raiser's Edge](/demand/nz/brands/raisers-edge): Head-to-head: /demand/nz/compare/keela-vs-raisers-edge
- [DonorPerfect](/demand/nz/brands/donorperfect): Head-to-head: /demand/nz/compare/donorperfect-vs-keela
- [Neon CRM](/demand/nz/brands/neon-crm): Head-to-head: /demand/nz/compare/keela-vs-neon-crm
- [Bloomerang](/demand/nz/brands/bloomerang): Head-to-head: /demand/nz/compare/bloomerang-vs-keela

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Keela: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/keela

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/keela. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.