--- title: "Keel: search popularity in New Zealand" description: "Keel is property management software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/keel" publisher: "Brandwave" --- # Keel: search popularity in New Zealand Keel is property management software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Keel - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among property management software**: 5.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Property management software | 3 | 5.3% | 590 | - [Property management software](/demand/nz/categories/nz-property-management-software) ## Top property management software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Keel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Keel is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PropertyMe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Palace | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | myRent | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Re-Leased | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Keel | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Console Cloud | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about property management software - Asked ChatGPT "Which property management software should I use in New Zealand?": 1. PropertyMe, 2. Keel, 3. Re-Leased - Asked ChatGPT "What are the best property management software options in New Zealand?": 1. Palace, 2. PropertyMe, 3. Console Cloud, 4. myRent, 5. Re-Leased - Asked ChatGPT "What's the best property management software in New Zealand for rental properties?": 1. myRent, 2. Keel, 3. Palace, 4. PropertyMe - Searched Google, AI Overview "property management software nz": 1. Palace, 2. PropertyMe, 3. Re-Leased, 4. myRent - Searched Google, AI Overview "property manager software": 1. PropertyMe, 2. Palace, 3. Re-Leased, 4. myRent Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Keel changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Keel in New Zealand held steady at 590. - Across the 12 months ending September 2026, Keel’s share of searches among property management software in New Zealand peaked at 5.5% in December 2025 and was lowest at 3.9% in January 2026. ## How did search popularity change for New Zealand property management software in September 2026? - In September 2026, Re-Leased gained share of searches among property management software in New Zealand, from 4.3% to 5.3%. - In September 2026, PropertyMe lost share of searches among property management software in New Zealand, from 15.9% to 14.8%. - Estimated monthly branded searches for Console Cloud in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026. - Estimated monthly branded searches for Palace in New Zealand fell 54.5% over 12 measured months, from 110 to 50 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Property management software | 590 | 5.4% | 3 | | Nov 2025 | Property management software | 480 | 4.4% | 3 | | Dec 2025 | Property management software | 480 | 5.5% | 3 | | Jan 2026 | Property management software | 480 | 3.9% | 3 | | Feb 2026 | Property management software | 590 | 5.5% | 3 | | Mar 2026 | Property management software | 590 | 5.3% | 3 | | Apr 2026 | Property management software | 590 | 5.4% | 3 | | May 2026 | Property management software | 590 | 5.4% | 3 | | Jun 2026 | Property management software | 590 | 4.8% | 3 | | Jul 2026 | Property management software | 590 | 5.4% | 3 | | Aug 2026 | Property management software | 590 | 5.3% | 3 | | Sep 2026 | Property management software | 590 | 5.3% | 3 | ## How are Keel’s branded searches counted? Brandwave collects information about searches that people make online using Keel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “keel” ## Which property management software compete with Keel? - [myRent](/demand/nz/brands/myrent): Head-to-head: /demand/nz/compare/keel-vs-myrent - [PropertyMe](/demand/nz/brands/propertyme): Head-to-head: /demand/nz/compare/keel-vs-propertyme - [Re-Leased](/demand/nz/brands/re-leased): Head-to-head: /demand/nz/compare/keel-vs-re-leased - [Console Cloud](/demand/nz/brands/console-cloud): Head-to-head: /demand/nz/compare/console-cloud-vs-keel - [Palace](/demand/nz/brands/palace): Head-to-head: /demand/nz/compare/keel-vs-palace ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Keel: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/keel This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/keel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.