---
title: "Kawasaki: search popularity and Share of Search in New Zealand"
description: "Kawasaki is a motorcycle brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/kawasaki"
publisher: "Brandwave"
---

# Kawasaki: search popularity and Share of Search in New Zealand

Kawasaki is a motorcycle brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kawasaki
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among motorcycle brands**: 14.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Motorcycle brands | 2 | 14.6% | 7.6K |

- [Motorcycle brands](/demand/nz/categories/nz-motorcycle-brands)

## How has branded search demand for Kawasaki changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kawasaki in New Zealand fell from 8.5K to 7.6K.
- Across the 11 months ending August 2026, Kawasaki’s estimated Share of Search among motorcycle brands in New Zealand decreased from 15.5% to 14.6%.
- Across the 11 months ending August 2026, Kawasaki’s estimated Share of Search among motorcycle brands in New Zealand peaked at 15.8% in June 2026 and was lowest at 13.1% in December 2025.

## How did search popularity change for New Zealand motorcycle brands in August 2026?

- In August 2026, Kawasaki overtook CFMOTO to rank 2nd among motorcycle brands in New Zealand, at 14.6%.
- In August 2026, Ducati gained estimated Share of Search among motorcycle brands in New Zealand, from 11.4% to 12.3%.
- In August 2026, Harley-Davidson lost estimated Share of Search among motorcycle brands in New Zealand, from 29.3% to 28.1%.
- Honda Motorcycles’ estimated Share of Search among motorcycle brands in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.2% in August 2026.
- In August 2026, KTM rose from 6th to 5th among motorcycle brands in New Zealand.
- In August 2026, Royal Enfield fell from 5th to 6th among motorcycle brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Motorcycle brands | 8.5K | 15.5% | 2 |
| Nov 2025 | Motorcycle brands | 8.2K | 15.4% | 2 |
| Dec 2025 | Motorcycle brands | 6.9K | 13.1% | 3 |
| Jan 2026 | Motorcycle brands | 6.9K | 13.6% | 2 |
| Feb 2026 | Motorcycle brands | 7.3K | 13.7% | 3 |
| Mar 2026 | Motorcycle brands | 8.3K | 14.3% | 2 |
| Apr 2026 | Motorcycle brands | 7.8K | 14.5% | 2 |
| May 2026 | Motorcycle brands | 8.4K | 14.9% | 2 |
| Jun 2026 | Motorcycle brands | 8.2K | 15.8% | 2 |
| Jul 2026 | Motorcycle brands | 6.8K | 13.7% | 3 |
| Aug 2026 | Motorcycle brands | 7.6K | 14.6% | 2 |
| Sep 2026 | Motorcycle brands | — | — | — |

## How is Kawasaki measured?

Brandwave collects information about searches that people make online using Kawasaki’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kawasaki”
- “kawasaki 650r”
- “kawasaki bike”
- “kawasaki ex500”
- “kawasaki h2”
- “kawasaki hr”
- “kawasaki mc”
- “kawasaki mule”
- “kawasaki near me”
- “kawasaki nz”
- “kawasaki online”
- “kawasaki scooter”
- “kawasaki vn”

## Which motorcycle brands compete with Kawasaki?

- [Harley-Davidson](/demand/nz/brands/harley-davidson): Head-to-head: /demand/nz/compare/harley-davidson-vs-kawasaki
- [CFMOTO](/demand/nz/brands/cfmoto): Head-to-head: /demand/nz/compare/cfmoto-vs-kawasaki
- [Ducati](/demand/nz/brands/ducati): Head-to-head: /demand/nz/compare/ducati-vs-kawasaki
- [KTM](/demand/nz/brands/ktm): Head-to-head: /demand/nz/compare/kawasaki-vs-ktm
- [Royal Enfield](/demand/nz/brands/royal-enfield): Head-to-head: /demand/nz/compare/kawasaki-vs-royal-enfield
- [Triumph](/demand/nz/brands/triumph)
- [Honda Motorcycles](/demand/nz/brands/honda-motorcycles)
- [Suzuki Motorcycles](/demand/nz/brands/suzuki-motorcycles)
- [Yamaha Motor](/demand/nz/brands/yamaha-motor)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kawasaki: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/kawasaki

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kawasaki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.