--- title: "Katalyst Business: search popularity in New Zealand" description: "Katalyst Business provides B2B contact data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/katalyst-business" publisher: "Brandwave" --- # Katalyst Business: search popularity in New Zealand Katalyst Business provides B2B contact data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Katalyst Business - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among B2B contact data providers**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | B2B contact data providers | 7 | 1.1% | 20 | - [B2B contact data providers](/demand/nz/categories/nz-b2b-contact-data-providers) ## Top B2B contact data providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Katalyst Business was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Katalyst Business is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Firmable | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dun & Bradstreet | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Katalyst Business | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lusha | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Cognism | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about B2B contact data providers - Asked ChatGPT "Which B2B contact data provider should I use in New Zealand?": 1. Firmable, 2. Apollo, 3. Dun & Bradstreet, 4. Lusha, 5. ZoomInfo - Asked ChatGPT "What are the best B2B contact data providers in New Zealand?": 1. Apollo, 2. Katalyst Business, 3. ZoomInfo, 4. Lusha - Asked ChatGPT "What's the best B2B contact data provider in New Zealand for sales prospecting?": 1. Firmable, 2. Apollo, 3. Katalyst Business, 4. ZoomInfo - Searched Google, AI Overview "b2b contact data providers": 1. ZoomInfo, 2. Apollo, 3. Cognism, 4. Lusha - Searched Google, AI Overview "company data provider": 1. Dun & Bradstreet, 2. Apollo, 3. ZoomInfo Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Katalyst Business changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Katalyst Business in New Zealand fell from 30 to 20. - Across the 12 months ending September 2026, Katalyst Business’ share of searches among B2B contact data providers in New Zealand peaked at 1.7% in August 2026 and was lowest at 0.47% in January 2026. ## How did search popularity change for New Zealand B2B contact data providers in September 2026? - In September 2026, ZoomInfo overtook Lusha and 2 others to become the leader among B2B contact data providers in New Zealand, with 27.1% of the searches. - In September 2026, Apollo gained share of searches among B2B contact data providers in New Zealand, from 6.3% to 7.9%. - In September 2026, Firmable lost share of searches among B2B contact data providers in New Zealand, from 22.3% to 18.1%. - In September 2026, Lusha lost share of searches among B2B contact data providers in New Zealand, from 22.9% to 22%. - In September 2026, Cognism lost share of searches among B2B contact data providers in New Zealand, from 2.3% to 1.7%. - In September 2026, Katalyst Business lost share of searches among B2B contact data providers in New Zealand, from 1.7% to 1.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | B2B contact data providers | 30 | 1.6% | 7 | | Nov 2025 | B2B contact data providers | 20 | 1% | 7 | | Dec 2025 | B2B contact data providers | 10 | 0.68% | 7 | | Jan 2026 | B2B contact data providers | 10 | 0.47% | 7 | | Feb 2026 | B2B contact data providers | 20 | 0.81% | 7 | | Mar 2026 | B2B contact data providers | 20 | 0.81% | 7 | | Apr 2026 | B2B contact data providers | 20 | 1% | 7 | | May 2026 | B2B contact data providers | 10 | 0.55% | 7 | | Jun 2026 | B2B contact data providers | 10 | 0.54% | 7 | | Jul 2026 | B2B contact data providers | 20 | 1.2% | 7 | | Aug 2026 | B2B contact data providers | 30 | 1.7% | 7 | | Sep 2026 | B2B contact data providers | 20 | 1.1% | 7 | ## How are Katalyst Business’ branded searches counted? Brandwave collects information about searches that people make online using Katalyst Business’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “katalyst business” ## Which B2B contact data providers compete with Katalyst Business? - [ZoomInfo](/demand/nz/brands/zoominfo) - [Dun & Bradstreet](/demand/nz/brands/dun-bradstreet): Head-to-head: /demand/nz/compare/dun-bradstreet-vs-katalyst-business - [Lusha](/demand/nz/brands/lusha): Head-to-head: /demand/nz/compare/katalyst-business-vs-lusha - [Firmable](/demand/nz/brands/firmable): Head-to-head: /demand/nz/compare/firmable-vs-katalyst-business - [Apollo](/demand/nz/brands/apollo-io): Head-to-head: /demand/nz/compare/apollo-io-vs-katalyst-business - [Cognism](/demand/nz/brands/cognism): Head-to-head: /demand/nz/compare/cognism-vs-katalyst-business ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Katalyst Business: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/katalyst-business This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/katalyst-business. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.