---
title: "How popular is Karndean? Searches and AI answers in New Zealand"
description: "Karndean makes luxury vinyl flooring. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/karndean"
publisher: "Brandwave"
---

# How popular is Karndean? Searches and AI answers in New Zealand

Karndean makes luxury vinyl flooring. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Karndean
- **Market**: New Zealand
- **Measured month**: Oct 2026
- **Share of Search among vinyl and laminate flooring brands**: 24.8%

## Where does Karndean compete?

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Vinyl and laminate flooring brands | 2 | 24.8% | 540 |

- [Vinyl and laminate flooring brands](/demand/nz/categories/nz-vinyl-and-laminate-flooring-brands)

## Top vinyl and laminate flooring brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Karndean was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Karndean is the most recommended of the five.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Karndean | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Quick-Step | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Pergo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Gerflor | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Tarkett | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about vinyl and laminate flooring brands

- Asked ChatGPT "Which vinyl and laminate flooring brand should I buy in New Zealand?": 1. Quick-Step, 2. Pergo, 3. Karndean
- Asked ChatGPT "What are the best vinyl and laminate flooring brands in New Zealand?": 1. Karndean, 2. Gerflor, 3. Quick-Step, 4. Pergo
- Asked ChatGPT "What's the best vinyl and laminate flooring brand in New Zealand for a home renovation?": 1. Karndean, 2. Quick-Step, 3. Pergo
- Searched Google, AI Overview "vinyl plank flooring nz": named none of the brands we track
- Searched Google, AI Overview "laminate flooring nz": 1. Quick-Step, 2. Pergo

Not named in any answer: Tarkett.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Karndean changed in New Zealand over the last 12 months?

- Across the 12 months ending October 2026, estimated monthly branded searches for Karndean in New Zealand fell from 640 to 540.
- Across the 12 months ending October 2026, Karndean’s share of searches among vinyl and laminate flooring brands in New Zealand decreased from 26.9% to 24.8%.
- Across the 12 months ending October 2026, Karndean’s share of searches among vinyl and laminate flooring brands in New Zealand peaked at 26.9% in November 2025 and was lowest at 19% in December 2025.

## How did search popularity change for New Zealand vinyl and laminate flooring brands in October 2026?

- In October 2026, Karndean gained share of searches among vinyl and laminate flooring brands in New Zealand, from 22.9% to 24.8%.
- In October 2026, Gerflor gained share of searches among vinyl and laminate flooring brands in New Zealand, from 5.5% to 6.9%.
- In October 2026, Quick-Step lost share of searches among vinyl and laminate flooring brands in New Zealand, from 49.1% to 46.8%.
- In October 2026, Tarkett lost share of searches among vinyl and laminate flooring brands in New Zealand, from 19.3% to 18.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Vinyl and laminate flooring brands | 640 | 26.9% | 2 |
| Dec 2025 | Vinyl and laminate flooring brands | 470 | 19% | 2 |
| Jan 2026 | Vinyl and laminate flooring brands | 520 | 24.3% | 2 |
| Feb 2026 | Vinyl and laminate flooring brands | 480 | 21.6% | 2 |
| Mar 2026 | Vinyl and laminate flooring brands | 580 | 22.6% | 2 |
| Apr 2026 | Vinyl and laminate flooring brands | 620 | 25.8% | 2 |
| May 2026 | Vinyl and laminate flooring brands | 610 | 23.5% | 2 |
| Jun 2026 | Vinyl and laminate flooring brands | 490 | 20.9% | 2 |
| Jul 2026 | Vinyl and laminate flooring brands | 490 | 20.6% | 2 |
| Aug 2026 | Vinyl and laminate flooring brands | 590 | 23.9% | 2 |
| Sep 2026 | Vinyl and laminate flooring brands | 500 | 22.9% | 2 |
| Oct 2026 | Vinyl and laminate flooring brands | 540 | 24.8% | 2 |

## How are Karndean’s branded searches counted?

Brandwave collects information about searches that people make online using Karndean’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “auburn oak karndean”
- “buy karndean”
- “buy karndean flooring”
- “champagne oak karndean”
- “coastline oak karndean”
- “flooring like karndean”
- “frosted stone karndean”
- “karndean”
- “karndean auburn oak”
- “karndean bathroom”
- “karndean bathroom flooring”
- “karndean birch”
- “karndean blush oak”
- “karndean burnt ginger”
- “karndean champagne oak”
- “karndean character oak”
- “karndean charred oak”
- “karndean classic oak”
- “karndean coastline oak”
- “karndean commercial”
- “karndean commercial flooring”
- “karndean concrete look”
- “karndean core lock”
- “karndean cotswold stone”
- “karndean country oak”
- “karndean cumbrian stone”
- “karndean da vinci”
- “karndean dark oak”
- “karndean dawn oak”
- “karndean distressed oak”
- “karndean ebony flooring”
- “karndean flooring”
- “karndean flooring distributors”
- “karndean flooring korlok”
- “karndean flooring lvt”
- “karndean flooring sale”
- “karndean flooring suppliers”
- “karndean french oak”
- “karndean greige oak”
- “karndean international”
- “karndean kitchen flooring”
- “karndean knight”
- “karndean knight tile”
- “karndean korlok”
- “karndean korlok flooring”
- “karndean korlok select”
- “karndean korlok stone”
- “karndean laminate flooring”
- “karndean light oak”
- “karndean lvp”
- “karndean lvt”
- “karndean lvt flooring”
- “karndean midnight oak”
- “karndean morning oak”
- “karndean mosaic flooring”
- “karndean nimbus oak”
- “karndean niveus”
- “karndean oak”
- “karndean oak flooring”
- “karndean opus flooring”
- “karndean opus grano”
- “karndean opus ignea”
- “karndean opus niveus”
- “karndean opus terra”
- “karndean parquet”
- “karndean pearl oak”
- “karndean plank flooring”
- “karndean portland stone”
- “karndean providence”
- “karndean rustic oak”
- “karndean sale”
- “karndean skim coat”
- “karndean smoked concrete”
- “karndean spring oak”
- “karndean stone”
- “karndean stone effect”
- “karndean summer oak”
- “karndean suppliers”
- “karndean tackifier”
- “karndean tile effect”
- “karndean tiles”
- “karndean tiles bathroom”
- “karndean van gogh”
- “karndean vinyl”
- “karndean vinyl planks”
- “karndean winter oak”
- “karndean wood flooring”
- “korlok karndean”
- “korlok karndean flooring”
- “lvt karndean”

## Which vinyl and laminate flooring brands compete with Karndean?

- [Quick-Step](/demand/nz/brands/quick-step): Head-to-head: /demand/nz/compare/karndean-vs-quick-step
- [Tarkett](/demand/nz/brands/tarkett): Head-to-head: /demand/nz/compare/karndean-vs-tarkett
- [Gerflor](/demand/nz/brands/gerflor): Head-to-head: /demand/nz/compare/gerflor-vs-karndean
- [Pergo](/demand/nz/brands/pergo): Head-to-head: /demand/nz/compare/karndean-vs-pergo

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "How popular is Karndean? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/karndean

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/karndean. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.