--- title: "Kāpiti: search popularity and Share of Search in New Zealand" description: "Kāpiti is an ice cream brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/kapiti" publisher: "Brandwave" --- # Kāpiti: search popularity and Share of Search in New Zealand Kāpiti is an ice cream brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kāpiti - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among cheese brands**: 34.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cheese brands | 1 | 34.9% | 4.7K | | Ice cream brands | 5 | 5.3% | 4.7K | - [Cheese brands](/demand/nz/categories/nz-cheese-brands) - [Ice cream brands](/demand/nz/categories/nz-ice-cream-brands) ## How has branded search demand for Kāpiti changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Kāpiti in New Zealand rose from 4K to 4.7K. - Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among cheese brands in New Zealand increased from 30% to 34.9%. - Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among cheese brands in New Zealand peaked at 36.1% in November 2025 and was lowest at 27.1% in May 2026. - Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among ice cream brands in New Zealand increased from 3.6% to 5.3%. - Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among ice cream brands in New Zealand peaked at 5.3% in August 2026 and was lowest at 3.5% in May 2026. ## How did search popularity change for New Zealand cheese brands in August 2026? - In August 2026, Puhoi Valley overtook Barry's Bay to rank 2nd among cheese brands in New Zealand, at 18.4%. - In August 2026, Kāpiti gained estimated Share of Search among cheese brands in New Zealand, from 33.3% to 34.9%. - In August 2026, Mainland gained estimated Share of Search among cheese brands in New Zealand, from 17% to 18.1%. - In August 2026, Barry's Bay lost estimated Share of Search among cheese brands in New Zealand, from 19.2% to 14.7%. - In August 2026, Whitestone Cheese lost estimated Share of Search among cheese brands in New Zealand, from 13.5% to 12.2%. - Perfect Italiano’s estimated Share of Search among cheese brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.7% in August 2026. ## How did search popularity change for New Zealand ice cream brands in August 2026? - In August 2026, Magnum overtook Much Moore to rank 6th among ice cream brands in New Zealand, at 3.5%. - In August 2026, Lewis Road Creamery gained estimated Share of Search among ice cream brands in New Zealand, from 7.7% to 8.8%. - In August 2026, Tip Top gained estimated Share of Search among ice cream brands in New Zealand, from 7.3% to 8.2%. - In August 2026, Kāpiti gained estimated Share of Search among ice cream brands in New Zealand, from 4.7% to 5.3%. - In August 2026, Duck Island lost estimated Share of Search among ice cream brands in New Zealand, from 63.6% to 60.7%. - Estimated monthly branded searches for Killinchy Gold in New Zealand rose 32.4% over 11 measured months, from 370 to 490 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cheese brands | 4K | 30% | 1 | | Nov 2025 | Cheese brands | 4.9K | 36.1% | 1 | | Dec 2025 | Cheese brands | 4.2K | 27.2% | 2 | | Jan 2026 | Cheese brands | 4.1K | 28.6% | 1 | | Feb 2026 | Cheese brands | 4K | 29.6% | 1 | | Mar 2026 | Cheese brands | 4K | 28.6% | 1 | | Apr 2026 | Cheese brands | 3.3K | 27.3% | 1 | | May 2026 | Cheese brands | 3.3K | 27.1% | 1 | | Jun 2026 | Cheese brands | 3.3K | 28.6% | 1 | | Jul 2026 | Cheese brands | 4K | 33.3% | 1 | | Aug 2026 | Cheese brands | 4.7K | 34.9% | 1 | | Sep 2026 | Cheese brands | — | — | — | | Oct 2025 | Ice cream brands | 4K | 3.6% | 5 | | Nov 2025 | Ice cream brands | 4.9K | 4.4% | 5 | | Dec 2025 | Ice cream brands | 4.2K | 3.8% | 5 | | Jan 2026 | Ice cream brands | 4.1K | 3.8% | 5 | | Feb 2026 | Ice cream brands | 4K | 3.7% | 6 | | Mar 2026 | Ice cream brands | 4K | 4.2% | 5 | | Apr 2026 | Ice cream brands | 3.3K | 4.1% | 5 | | May 2026 | Ice cream brands | 3.3K | 3.5% | 5 | | Jun 2026 | Ice cream brands | 3.3K | 5% | 6 | | Jul 2026 | Ice cream brands | 4K | 4.7% | 5 | | Aug 2026 | Ice cream brands | 4.7K | 5.3% | 5 | | Sep 2026 | Ice cream brands | — | — | — | ## How is Kāpiti measured? Brandwave collects information about searches that people make online using Kāpiti’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kapiti aged cheddar” - “kapiti blue cheese” - “kapiti cheese” - “kapiti ice cream” - “kapiti icecream” - “kapiti nz” ## Which cheese brands compete with Kāpiti? - [Puhoi Valley](/demand/nz/brands/puhoi-valley): Head-to-head: /demand/nz/compare/kapiti-vs-puhoi-valley - [Mainland](/demand/nz/brands/mainland): Head-to-head: /demand/nz/compare/kapiti-vs-mainland - [Barry's Bay](/demand/nz/brands/barrys-bay): Head-to-head: /demand/nz/compare/barrys-bay-vs-kapiti - [Whitestone Cheese](/demand/nz/brands/whitestone-cheese): Head-to-head: /demand/nz/compare/kapiti-vs-whitestone-cheese - [Perfect Italiano](/demand/nz/brands/perfect-italiano): Head-to-head: /demand/nz/compare/kapiti-vs-perfect-italiano ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kāpiti: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/kapiti This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kapiti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.