--- title: "Kantar: search popularity and Share of Search in New Zealand" description: "Kantar is a market research company working in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/kantar" publisher: "Brandwave" --- # Kantar: search popularity and Share of Search in New Zealand Kantar is a market research company working in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kantar - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among brand tracking platforms**: 58% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Brand tracking platforms | 1 | 58% | 800 | | Market research companies | 2 | 19.8% | 800 | - [Brand tracking platforms](/demand/nz/categories/nz-brand-tracking-platforms) - [Market research companies](/demand/nz/categories/nz-market-research-companies) ## How has branded search demand for Kantar changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Kantar in New Zealand held steady, from 820 to 800. - Across the 11 months ending August 2026, Kantar’s estimated Share of Search among brand tracking platforms in New Zealand decreased from 61.7% to 58%. - Across the 11 months ending August 2026, Kantar’s estimated Share of Search among brand tracking platforms in New Zealand peaked at 72.7% in May 2026 and was lowest at 55% in January 2026. - Across the 11 months ending August 2026, Kantar’s estimated Share of Search among market research companies in New Zealand decreased from 25.4% to 19.8%. - Across the 11 months ending August 2026, Kantar’s estimated Share of Search among market research companies in New Zealand peaked at 25.6% in June 2026 and was lowest at 16.8% in April 2026. ## How did search popularity change for New Zealand brand tracking platforms in August 2026? - In August 2026, Brandwatch overtook YouGov to rank 2nd among brand tracking platforms in New Zealand, at 17.4%. - In August 2026, Latana gained estimated Share of Search among brand tracking platforms in New Zealand, from 2% to 3.6%. - In August 2026, Tracksuit gained estimated Share of Search among brand tracking platforms in New Zealand, from 9.5% to 10.1%. - In August 2026, Kantar lost estimated Share of Search among brand tracking platforms in New Zealand, from 66% to 58%. - In August 2026, YouGov lost estimated Share of Search among brand tracking platforms in New Zealand, from 12.9% to 10.9%. ## How did search popularity change for New Zealand market research companies in August 2026? - In August 2026, Talbot Mills overtook Nielsen to rank 4th among market research companies in New Zealand, at 4.7%. - In August 2026, Ipsos gained estimated Share of Search among market research companies in New Zealand, from 60.7% to 64%. - In August 2026, Verian gained estimated Share of Search among market research companies in New Zealand, from 4.5% to 5.7%. - In August 2026, Kantar lost estimated Share of Search among market research companies in New Zealand, from 24.3% to 19.8%. - In August 2026, Nielsen lost estimated Share of Search among market research companies in New Zealand, from 4.3% to 3.5%. - In August 2026, Horizon Research rose from 7th to 6th among market research companies in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Brand tracking platforms | 820 | 61.7% | 1 | | Nov 2025 | Brand tracking platforms | 780 | 56.5% | 1 | | Dec 2025 | Brand tracking platforms | 490 | 57% | 1 | | Jan 2026 | Brand tracking platforms | 610 | 55% | 1 | | Feb 2026 | Brand tracking platforms | 770 | 59.2% | 1 | | Mar 2026 | Brand tracking platforms | 730 | 56.6% | 1 | | Apr 2026 | Brand tracking platforms | 620 | 56.4% | 1 | | May 2026 | Brand tracking platforms | 1.2K | 72.7% | 1 | | Jun 2026 | Brand tracking platforms | 1.1K | 71.4% | 1 | | Jul 2026 | Brand tracking platforms | 970 | 66% | 1 | | Aug 2026 | Brand tracking platforms | 800 | 58% | 1 | | Sep 2026 | Brand tracking platforms | — | — | — | | Oct 2025 | Market research companies | 820 | 25.4% | 2 | | Nov 2025 | Market research companies | 780 | 21.1% | 2 | | Dec 2025 | Market research companies | 490 | 18.6% | 2 | | Jan 2026 | Market research companies | 610 | 20.3% | 2 | | Feb 2026 | Market research companies | 770 | 24.4% | 2 | | Mar 2026 | Market research companies | 730 | 18.6% | 2 | | Apr 2026 | Market research companies | 620 | 16.8% | 2 | | May 2026 | Market research companies | 1.2K | 24.1% | 2 | | Jun 2026 | Market research companies | 1.1K | 25.6% | 2 | | Jul 2026 | Market research companies | 970 | 24.3% | 2 | | Aug 2026 | Market research companies | 800 | 19.8% | 2 | | Sep 2026 | Market research companies | — | — | — | ## How is Kantar measured? Brandwave collects information about searches that people make online using Kantar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kantar” - “kantar brand health” - “kantar brand tracking” - “kantar com” - “kantar consumer research” - “kantar market research” - “kantar near me” - “kantar new zealand” - “kantar nz” - “kantar research” - “kantar survey” ## Which brand tracking platforms compete with Kantar? - [Brandwatch](/demand/nz/brands/brandwatch): Head-to-head: /demand/nz/compare/brandwatch-vs-kantar - [YouGov](/demand/nz/brands/yougov): Head-to-head: /demand/nz/compare/kantar-vs-yougov - [Tracksuit](/demand/nz/brands/tracksuit): Head-to-head: /demand/nz/compare/kantar-vs-tracksuit - [Latana](/demand/nz/brands/latana): Head-to-head: /demand/nz/compare/kantar-vs-latana ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kantar: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/kantar This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kantar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.