---
title: "Kaiwaka: search popularity in New Zealand"
description: "Kaiwaka makes wet weather gear for New Zealand farmers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/kaiwaka"
publisher: "Brandwave"
---

# Kaiwaka: search popularity in New Zealand

Kaiwaka makes wet weather gear for New Zealand farmers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kaiwaka
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among workwear brands**: 19.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Workwear brands | 2 | 19.4% | 9.4K |
| Farm clothing brands | 3 | 22.7% | 9.4K |

- [Workwear brands](/demand/nz/categories/nz-workwear-brands)
- [Farm clothing brands](/demand/nz/categories/nz-farm-clothing-brands)

## Top workwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kaiwaka was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kaiwaka is the fifth most recommended of the 14.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| FXD | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hard Yakka | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Bisley | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Syzmik | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Kaiwaka | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Swanndri | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Bison | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| King Gee | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cactus Outdoor | 9th | 2 of 3 | 0 of 2 | 2 of 5 |
| Carhartt WIP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dickies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Portwest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Caterpillar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mongrel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about workwear brands

- Asked ChatGPT "Which workwear brand should I buy in New Zealand?": 1. FXD, 2. Bisley, 3. Hard Yakka, 4. Syzmik, 5. Kaiwaka
- Asked ChatGPT "What are the best workwear brands in New Zealand?": 1. FXD, 2. Bisley, 3. Hard Yakka, 4. Syzmik, 5. Kaiwaka, 6. Swanndri, 7. Bison, 8. Cactus Outdoor
- Asked ChatGPT "What's the best workwear brand in New Zealand for durable work clothes?": 1. Hard Yakka, 2. Bisley, 3. FXD, 4. Cactus Outdoor
- Searched Google, AI Overview "workwear brands": 1. Hard Yakka, 2. Bisley, 3. FXD, 4. Syzmik, 5. King Gee, 6. Bison, 7. Swanndri, 8. Kaiwaka
- Searched Google, AI Overview "work trousers nz": 1. FXD, 2. Hard Yakka, 3. Bisley

Not named in any answer: Carhartt WIP, Dickies, Portwest, Caterpillar and Mongrel.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Kaiwaka changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Kaiwaka in New Zealand held steady at 9.4K.
- Across the 12 months ending September 2026, Kaiwaka’s share of searches among workwear brands in New Zealand peaked at 28.7% in December 2025 and was lowest at 14.1% in June 2026.
- Across the 12 months ending September 2026, Kaiwaka rose from 3rd to 2nd among workwear brands in New Zealand.
- Across the 12 months ending September 2026, Kaiwaka’s share of searches among farm clothing brands in New Zealand decreased from 24.9% to 22.7%.
- Across the 12 months ending September 2026, Kaiwaka’s share of searches among farm clothing brands in New Zealand peaked at 34.7% in January 2026 and was lowest at 14.2% in June 2026.
- Across the 12 months ending September 2026, Kaiwaka fell from 2nd to 3rd among farm clothing brands in New Zealand.

## How did search popularity change for New Zealand workwear brands in September 2026?

- In September 2026, Kaiwaka overtook Carhartt WIP to rank 2nd among workwear brands in New Zealand, with 19.4% of the searches.
- In September 2026, Bison gained share of searches among workwear brands in New Zealand, from 3.9% to 5%.
- In September 2026, Carhartt WIP gained share of searches among workwear brands in New Zealand, from 18.2% to 19.2%.
- In September 2026, Hard Yakka gained share of searches among workwear brands in New Zealand, from 2.8% to 3.6%.
- In September 2026, Swanndri lost share of searches among workwear brands in New Zealand, from 40.8% to 34%.
- FXD’s share of searches among workwear brands in New Zealand has gained ground for 3 months in a row, from 2% to 2.8% in September 2026.

## How did search popularity change for New Zealand farm clothing brands in September 2026?

- In September 2026, Kaiwaka gained share of searches among farm clothing brands in New Zealand, from 18% to 22.7%.
- In September 2026, Stoney Creek gained share of searches among farm clothing brands in New Zealand, from 21.8% to 23.9%.
- In September 2026, Swanndri lost share of searches among farm clothing brands in New Zealand, from 45.5% to 40.3%.
- In September 2026, Swazi lost share of searches among farm clothing brands in New Zealand, from 10.4% to 9.2%.
- Estimated monthly branded searches for Betacraft in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Workwear brands | 9.4K | 19.1% | 3 |
| Nov 2025 | Workwear brands | 11.2K | 20% | 2 |
| Dec 2025 | Workwear brands | 15.8K | 28.7% | 2 |
| Jan 2026 | Workwear brands | 13.4K | 27.1% | 1 |
| Feb 2026 | Workwear brands | 10.9K | 24.2% | 2 |
| Mar 2026 | Workwear brands | 11.2K | 19.5% | 2 |
| Apr 2026 | Workwear brands | 12.3K | 17.6% | 3 |
| May 2026 | Workwear brands | 11.8K | 17% | 2 |
| Jun 2026 | Workwear brands | 10.5K | 14.1% | 3 |
| Jul 2026 | Workwear brands | 10K | 14.4% | 3 |
| Aug 2026 | Workwear brands | 10K | 16.3% | 3 |
| Sep 2026 | Workwear brands | 9.4K | 19.4% | 2 |
| Oct 2025 | Farm clothing brands | 9.4K | 24.9% | 2 |
| Nov 2025 | Farm clothing brands | 11.2K | 22.1% | 3 |
| Dec 2025 | Farm clothing brands | 15.8K | 32.6% | 2 |
| Jan 2026 | Farm clothing brands | 13.4K | 34.7% | 1 |
| Feb 2026 | Farm clothing brands | 10.9K | 30.1% | 2 |
| Mar 2026 | Farm clothing brands | 11.2K | 22.3% | 3 |
| Apr 2026 | Farm clothing brands | 12.3K | 19.1% | 3 |
| May 2026 | Farm clothing brands | 11.8K | 18.2% | 3 |
| Jun 2026 | Farm clothing brands | 10.5K | 14.2% | 3 |
| Jul 2026 | Farm clothing brands | 10K | 15.8% | 3 |
| Aug 2026 | Farm clothing brands | 10K | 18% | 3 |
| Sep 2026 | Farm clothing brands | 9.4K | 22.7% | 3 |

## How are Kaiwaka’s branded searches counted?

Brandwave collects information about searches that people make online using Kaiwaka’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kaiwaka”
- “kaiwaka clothing”

## Which workwear brands compete with Kaiwaka?

- [Swanndri](/demand/nz/brands/swanndri): Head-to-head: /demand/nz/compare/kaiwaka-vs-swanndri
- [Carhartt WIP](/demand/nz/brands/carhartt-wip): Head-to-head: /demand/nz/compare/carhartt-wip-vs-kaiwaka
- [Cactus Outdoor](/demand/nz/brands/cactus-outdoor): Head-to-head: /demand/nz/compare/cactus-outdoor-vs-kaiwaka
- [Bison](/demand/nz/brands/bison): Head-to-head: /demand/nz/compare/bison-vs-kaiwaka
- [Hard Yakka](/demand/nz/brands/hard-yakka): Head-to-head: /demand/nz/compare/hard-yakka-vs-kaiwaka
- [FXD](/demand/nz/brands/fxd)
- [Bisley](/demand/nz/brands/bisley)
- [Syzmik](/demand/nz/brands/syzmik)
- [Dickies](/demand/nz/brands/dickies)
- [King Gee](/demand/nz/brands/king-gee)
- [Portwest](/demand/nz/brands/portwest)
- [Caterpillar](/demand/nz/brands/caterpillar)
- [Mongrel](/demand/nz/brands/mongrel)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kaiwaka: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/kaiwaka

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kaiwaka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.