---
title: "Kaitaia Fire: search popularity and Share of Search in New Zealand"
description: "Kaitaia Fire makes hot sauce sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/kaitaia-fire"
publisher: "Brandwave"
---

# Kaitaia Fire: search popularity and Share of Search in New Zealand

Kaitaia Fire makes hot sauce sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Kaitaia Fire
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hot sauce brands**: 15.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hot sauce brands | 4 | 15.5% | 690 |

- [Hot sauce brands](/demand/nz/categories/nz-hot-sauce-brands)

## How has branded search demand for Kaitaia Fire changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Kaitaia Fire in New Zealand rose from 570 to 690.
- Across the 11 months ending August 2026, Kaitaia Fire’s estimated Share of Search among hot sauce brands in New Zealand decreased from 17.2% to 15.5%.
- Across the 11 months ending August 2026, Kaitaia Fire’s estimated Share of Search among hot sauce brands in New Zealand peaked at 18.1% in December 2025 and was lowest at 10.8% in June 2026.
- Across the 11 months ending August 2026, Kaitaia Fire fell from 3rd to 4th among hot sauce brands in New Zealand.

## How did search popularity change for New Zealand hot sauce brands in August 2026?

- In August 2026, Tabasco overtook Huy Fong to rank 2nd among hot sauce brands in New Zealand, at 19.8%.
- In August 2026, Kaitaia Fire overtook Huy Fong to rank 4th among hot sauce brands in New Zealand, at 15.5%.
- In August 2026, Culley's gained estimated Share of Search among hot sauce brands in New Zealand, from 30.4% to 36.4%.
- In August 2026, Huy Fong lost estimated Share of Search among hot sauce brands in New Zealand, from 20.7% to 9%.
- Estimated monthly branded searches for Frank's RedHot in New Zealand rose 68.6% over 11 measured months, from 510 to 860 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hot sauce brands | 570 | 17.2% | 3 |
| Nov 2025 | Hot sauce brands | 590 | 16.4% | 3 |
| Dec 2025 | Hot sauce brands | 600 | 18.1% | 3 |
| Jan 2026 | Hot sauce brands | 660 | 18% | 3 |
| Feb 2026 | Hot sauce brands | 590 | 16.2% | 3 |
| Mar 2026 | Hot sauce brands | 710 | 17.3% | 4 |
| Apr 2026 | Hot sauce brands | 560 | 13.6% | 5 |
| May 2026 | Hot sauce brands | 560 | 10.9% | 5 |
| Jun 2026 | Hot sauce brands | 550 | 10.8% | 5 |
| Jul 2026 | Hot sauce brands | 560 | 11.6% | 5 |
| Aug 2026 | Hot sauce brands | 690 | 15.5% | 4 |
| Sep 2026 | Hot sauce brands | — | — | — |

## How is Kaitaia Fire measured?

Brandwave collects information about searches that people make online using Kaitaia Fire’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kaitaia fire”
- “kaitaia fire chilli sauce”
- “kaitaia fire hot sauce”
- “kaitaia fire ltd”
- “kaitaia fire near me”
- “kaitaia fire nz”

## Which hot sauce brands compete with Kaitaia Fire?

- [Culley's](/demand/nz/brands/culleys): Head-to-head: /demand/nz/compare/culleys-vs-kaitaia-fire
- [Tabasco](/demand/nz/brands/tabasco): Head-to-head: /demand/nz/compare/kaitaia-fire-vs-tabasco
- [Frank's RedHot](/demand/nz/brands/franks-redhot): Head-to-head: /demand/nz/compare/franks-redhot-vs-kaitaia-fire
- [Huy Fong](/demand/nz/brands/huy-fong): Head-to-head: /demand/nz/compare/huy-fong-vs-kaitaia-fire

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kaitaia Fire: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/kaitaia-fire

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/kaitaia-fire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.