---
title: "K18: search popularity and Share of Search in New Zealand"
description: "K18 is a haircare and styling brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/k18-hair"
publisher: "Brandwave"
---

# K18: search popularity and Share of Search in New Zealand

K18 is a haircare and styling brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: K18
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among professional haircare and styling brands**: 3.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Professional haircare and styling brands | 8 | 3.3% | 2.4K |

- [Professional haircare and styling brands](/demand/nz/categories/nz-professional-haircare-brands)

## How has branded search demand for K18 changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for K18 in New Zealand held steady, from 2.3K to 2.4K.
- Across the 11 months ending August 2026, K18’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 4.3% in January 2026 and was lowest at 2.9% in July 2026.

## How did search popularity change for New Zealand professional haircare and styling brands in August 2026?

- In August 2026, ghd gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 24.6% to 27.3%.
- In August 2026, Kérastase gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 28.3% to 30%.
- In August 2026, Moroccanoil lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 7.2% to 5.1%.
- In August 2026, Redken lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 12% to 10.5%.
- In August 2026, Olaplex lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 11% to 9.8%.
- In August 2026, Pureology lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 5.7% to 5.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Professional haircare and styling brands | 2.3K | 3.8% | 8 |
| Nov 2025 | Professional haircare and styling brands | 3K | 3.8% | 8 |
| Dec 2025 | Professional haircare and styling brands | 2.7K | 3.7% | 8 |
| Jan 2026 | Professional haircare and styling brands | 2.6K | 4.3% | 8 |
| Feb 2026 | Professional haircare and styling brands | 2.3K | 3.8% | 8 |
| Mar 2026 | Professional haircare and styling brands | 2.3K | 3.4% | 8 |
| Apr 2026 | Professional haircare and styling brands | 2.4K | 3.6% | 8 |
| May 2026 | Professional haircare and styling brands | 2.3K | 3.3% | 8 |
| Jun 2026 | Professional haircare and styling brands | 2.4K | 3.2% | 8 |
| Jul 2026 | Professional haircare and styling brands | 2.3K | 2.9% | 9 |
| Aug 2026 | Professional haircare and styling brands | 2.4K | 3.3% | 8 |
| Sep 2026 | Professional haircare and styling brands | — | — | — |

## How is K18 measured?

Brandwave collects information about searches that people make online using K18’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “k18 hair”
- “k18 hair mask”
- “k18 hair nz”
- “k18 hair oil”
- “k18 hair treatment”
- “k18 hair treatments”
- “k18 leave in mask”
- “k18 nz”

## Which professional haircare and styling brands compete with K18?

- [Kérastase](/demand/nz/brands/kerastase)
- [ghd](/demand/nz/brands/ghd-hair)
- [Redken](/demand/nz/brands/redken)
- [Olaplex](/demand/nz/brands/olaplex)
- [Pureology](/demand/nz/brands/pureology): Head-to-head: /demand/nz/compare/k18-hair-vs-pureology
- [Moroccanoil](/demand/nz/brands/moroccanoil): Head-to-head: /demand/nz/compare/k18-hair-vs-moroccanoil
- [Ethique](/demand/nz/brands/ethique): Head-to-head: /demand/nz/compare/ethique-vs-k18-hair
- [Kevin.Murphy](/demand/nz/brands/kevin-murphy): Head-to-head: /demand/nz/compare/k18-hair-vs-kevin-murphy
- [Monday Haircare](/demand/nz/brands/monday-haircare): Head-to-head: /demand/nz/compare/k18-hair-vs-monday-haircare

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "K18: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/k18-hair

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/k18-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.