--- title: "JustGiving: search popularity in New Zealand" description: "JustGiving is a fundraising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/justgiving" publisher: "Brandwave" --- # JustGiving: search popularity in New Zealand JustGiving is a fundraising platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: JustGiving - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among fundraising platforms**: 0.16% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fundraising platforms | 7 | 0.16% | 30 | - [Fundraising platforms](/demand/nz/categories/nz-fundraising-platforms) ## Top fundraising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, JustGiving was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. JustGiving is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Givealittle | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Raisely | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | JustGiving | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Raised | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | GoFundMe | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Donorbox | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Fundraise Up | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fundraising platforms - Asked ChatGPT "Which fundraising platform should I use in New Zealand?": 1. Givealittle, 2. GoFundMe - Asked ChatGPT "What are the best fundraising platforms in New Zealand?": 1. Givealittle, 2. Raisely, 3. Donorbox - Asked ChatGPT "What's the best fundraising platform in New Zealand for raising donations?": 1. Givealittle, 2. JustGiving - Searched Google, AI Overview "fundraising platforms nz": 1. Givealittle, 2. Raisely, 3. JustGiving, 4. Raised - Searched Google, AI Overview "online fundraising nz": 1. Givealittle, 2. Raised, 3. JustGiving Not named in any answer: Fundraise Up. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for JustGiving changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for JustGiving in New Zealand fell from 70 to 30. - Across the 12 months ending September 2026, JustGiving fell from 5th to 7th among fundraising platforms in New Zealand. ## How did search popularity change for New Zealand fundraising platforms in September 2026? - In September 2026, GoFundMe gained share of searches among fundraising platforms in New Zealand, from 15.5% to 43%. - In September 2026, Givealittle lost share of searches among fundraising platforms in New Zealand, from 78.3% to 52.6%. - In September 2026, Raisely lost share of searches among fundraising platforms in New Zealand, from 4.7% to 3.2%. - In September 2026, Raised rose from 6th to 5th among fundraising platforms in New Zealand. - In September 2026, Fundraise Up fell from 5th to 6th among fundraising platforms in New Zealand. - Estimated monthly branded searches for JustGiving in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fundraising platforms | 70 | 0.28% | 5 | | Nov 2025 | Fundraising platforms | 50 | 0.14% | 6 | | Dec 2025 | Fundraising platforms | 50 | 0.2% | 5 | | Jan 2026 | Fundraising platforms | 30 | 0.14% | 6 | | Feb 2026 | Fundraising platforms | 50 | 0.32% | 5 | | Mar 2026 | Fundraising platforms | 30 | 0.17% | 6 | | Apr 2026 | Fundraising platforms | 30 | 0.17% | 6 | | May 2026 | Fundraising platforms | 20 | 0.09% | 7 | | Jun 2026 | Fundraising platforms | 30 | 0.23% | 7 | | Jul 2026 | Fundraising platforms | 20 | 0.09% | 7 | | Aug 2026 | Fundraising platforms | 30 | 0.19% | 7 | | Sep 2026 | Fundraising platforms | 30 | 0.16% | 7 | ## How are JustGiving’s branded searches counted? Brandwave collects information about searches that people make online using JustGiving’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “justgiving” ## Which fundraising platforms compete with JustGiving? - [Givealittle](/demand/nz/brands/givealittle) - [GoFundMe](/demand/nz/brands/gofundme): Head-to-head: /demand/nz/compare/gofundme-vs-justgiving - [Raisely](/demand/nz/brands/raisely): Head-to-head: /demand/nz/compare/justgiving-vs-raisely - [Donorbox](/demand/nz/brands/donorbox): Head-to-head: /demand/nz/compare/donorbox-vs-justgiving - [Raised](/demand/nz/brands/raised-nz): Head-to-head: /demand/nz/compare/justgiving-vs-raised-nz - [Fundraise Up](/demand/nz/brands/fundraise-up): Head-to-head: /demand/nz/compare/fundraise-up-vs-justgiving ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "JustGiving: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/justgiving This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/justgiving. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.