---
title: "Just Rubbish: search popularity and Share of Search in New Zealand"
description: "Just Rubbish provides waste collection, disposal and recycling services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/just-rubbish"
publisher: "Brandwave"
---

# Just Rubbish: search popularity and Share of Search in New Zealand

Just Rubbish provides waste collection, disposal and recycling services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Just Rubbish
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among new plymouth waste management companies**: 32.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| New Plymouth waste management companies | 2 | 32.6% | 430 |

- [New Plymouth waste management companies](/demand/nz/categories/nz-new-plymouth-waste-management-companies)

## How has branded search demand for Just Rubbish changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Just Rubbish in New Zealand fell from 530 to 430.
- Across the 11 months ending August 2026, Just Rubbish’s estimated Share of Search among new plymouth waste management companies in New Zealand decreased from 37.6% to 32.6%.
- Across the 11 months ending August 2026, Just Rubbish’s estimated Share of Search among new plymouth waste management companies in New Zealand peaked at 40.2% in February 2026 and was lowest at 31.6% in May 2026.

## How did search popularity change for New Zealand new plymouth waste management companies in August 2026?

- In August 2026, JJ’s Waste & Recycling gained estimated Share of Search among new plymouth waste management companies in New Zealand, from 57.4% to 58.3%.
- In August 2026, Just Rubbish lost estimated Share of Search among new plymouth waste management companies in New Zealand, from 33.3% to 32.6%.
- Estimated monthly branded searches for Greenawaste in New Zealand fell 50% over 11 measured months, from 60 to 30 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | New Plymouth waste management companies | 530 | 37.6% | 2 |
| Nov 2025 | New Plymouth waste management companies | 630 | 40.1% | 2 |
| Dec 2025 | New Plymouth waste management companies | 590 | 38.1% | 2 |
| Jan 2026 | New Plymouth waste management companies | 630 | 37.7% | 2 |
| Feb 2026 | New Plymouth waste management companies | 530 | 40.2% | 2 |
| Mar 2026 | New Plymouth waste management companies | 500 | 35.7% | 2 |
| Apr 2026 | New Plymouth waste management companies | 440 | 36.1% | 2 |
| May 2026 | New Plymouth waste management companies | 420 | 31.6% | 2 |
| Jun 2026 | New Plymouth waste management companies | 480 | 36.1% | 2 |
| Jul 2026 | New Plymouth waste management companies | 430 | 33.3% | 2 |
| Aug 2026 | New Plymouth waste management companies | 430 | 32.6% | 2 |
| Sep 2026 | New Plymouth waste management companies | — | — | — |

## How is Just Rubbish measured?

Brandwave collects information about searches that people make online using Just Rubbish’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “just rubbish”
- “just rubbish bins”
- “just rubbish bins new plymouth”
- “just rubbish new plymouth”
- “just rubbish skip bins”
- “just rubbish skip hire”
- “justrubbish”

## Which new plymouth waste management companies compete with Just Rubbish?

- [JJ’s Waste & Recycling](/demand/nz/brands/jjs-waste-recycling): Head-to-head: /demand/nz/compare/jjs-waste-recycling-vs-just-rubbish
- [HP Waste](/demand/nz/brands/hp-waste): Head-to-head: /demand/nz/compare/hp-waste-vs-just-rubbish
- [Greenawaste](/demand/nz/brands/greenawaste): Head-to-head: /demand/nz/compare/greenawaste-vs-just-rubbish

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Just Rubbish: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/just-rubbish

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/just-rubbish. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.