--- title: "Julius-K9: search popularity in New Zealand" description: "Julius-K9 makes dog harnesses and collars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/julius-k9" publisher: "Brandwave" --- # Julius-K9: search popularity in New Zealand Julius-K9 makes dog harnesses and collars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Julius-K9 - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among dog collar brands**: 4.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dog collar brands | 4 | 4.3% | 70 | - [Dog collar brands](/demand/nz/categories/nz-dog-collar-brands) ## Top dog collar brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Julius-K9 did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EzyDog | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Rogz | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Ruffwear | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Julius-K9 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog collar brands - Asked ChatGPT "Which dog collar brand should I buy in New Zealand?": 1. EzyDog, 2. Rogz, 3. Ruffwear - Asked ChatGPT "What are the best dog collar brands in New Zealand?": 1. EzyDog, 2. Rogz, 3. Ruffwear - Asked ChatGPT "What's the best dog collar brand in New Zealand for a strong puller?": 1. EzyDog, 2. Ruffwear - Searched Google, AI Overview "dog collars nz": 1. EzyDog - Searched Google, AI Overview "dog lead and collar": named none of the brands we track Not named in any answer: KONG and Julius-K9. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Julius-K9 changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Julius-K9 in New Zealand held steady at 70. - Across the 12 months ending September 2026, Julius-K9’s share of searches among dog collar brands in New Zealand decreased from 5.1% to 4.3%. - Across the 12 months ending September 2026, Julius-K9’s share of searches among dog collar brands in New Zealand peaked at 7.9% in November 2025 and was lowest at 2.9% in July 2026. ## How did search popularity change for New Zealand dog collar brands in September 2026? - In September 2026, KONG gained share of searches among dog collar brands in New Zealand, from 53% to 54.3%. - In September 2026, Julius-K9 gained share of searches among dog collar brands in New Zealand, from 3% to 4.3%. - In September 2026, Ruffwear gained share of searches among dog collar brands in New Zealand, from 28.6% to 29.3%. - In September 2026, Rogz gained share of searches among dog collar brands in New Zealand, from 0% to 0.61%. - In September 2026, EzyDog lost share of searches among dog collar brands in New Zealand, from 15.5% to 11.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dog collar brands | 70 | 5.1% | 4 | | Nov 2025 | Dog collar brands | 110 | 7.9% | 4 | | Dec 2025 | Dog collar brands | 70 | 4.9% | 4 | | Jan 2026 | Dog collar brands | 110 | 7% | 4 | | Feb 2026 | Dog collar brands | 70 | 5% | 4 | | Mar 2026 | Dog collar brands | 50 | 3.3% | 4 | | Apr 2026 | Dog collar brands | 70 | 4.2% | 4 | | May 2026 | Dog collar brands | 70 | 4.2% | 4 | | Jun 2026 | Dog collar brands | 70 | 4.5% | 4 | | Jul 2026 | Dog collar brands | 50 | 2.9% | 4 | | Aug 2026 | Dog collar brands | 50 | 3% | 4 | | Sep 2026 | Dog collar brands | 70 | 4.3% | 4 | ## How are Julius-K9’s branded searches counted? Brandwave collects information about searches that people make online using Julius-K9’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “julius-k9” ## Which dog collar brands compete with Julius-K9? - [KONG](/demand/nz/brands/kong): Head-to-head: /demand/nz/compare/julius-k9-vs-kong - [Ruffwear](/demand/nz/brands/ruffwear): Head-to-head: /demand/nz/compare/julius-k9-vs-ruffwear - [EzyDog](/demand/nz/brands/ezydog): Head-to-head: /demand/nz/compare/ezydog-vs-julius-k9 - [Rogz](/demand/nz/brands/rogz): Head-to-head: /demand/nz/compare/julius-k9-vs-rogz ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Julius-K9: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/julius-k9 This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/julius-k9. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.