--- title: "JUKI: search popularity in New Zealand" description: "A Japanese maker of sewing machines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/juki" publisher: "Brandwave" --- # JUKI: search popularity in New Zealand A Japanese maker of sewing machines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: JUKI - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among sewing machine brands**: 0.93% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sewing machine brands | 6 | 0.93% | 50 | | Bobbin case brands | 4 | 2.5% | 50 | | Overlock machine brands | 4 | 2.5% | 50 | - [Sewing machine brands](/demand/nz/categories/nz-sewing-machine-brands) - [Bobbin case brands](/demand/nz/categories/nz-bobbin-case-brands) - [Overlock machine brands](/demand/nz/categories/nz-overlock-machine-brands) ## Top sewing machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, JUKI was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. JUKI is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Janome | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bernina | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Singer | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | JUKI | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Brother Sewing | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pfaff | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sewing machine brands - Asked ChatGPT "Which sewing machine brand should I buy in New Zealand?": 1. Janome, 2. Bernina, 3. JUKI, 4. Brother Sewing - Asked ChatGPT "What are the best sewing machine brands in New Zealand?": 1. Janome, 2. JUKI, 3. Bernina, 4. Singer, 5. Brother Sewing - Asked ChatGPT "What's the best sewing machine brand in New Zealand for everyday sewing?": 1. Janome, 2. Bernina - Searched Google, AI Overview "best sewing machine": 1. Singer, 2. Bernina - Searched Google, AI Overview "computerised sewing machine": 1. Janome Not named in any answer: Pfaff. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for JUKI changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for JUKI in New Zealand held steady at 50. - Across the 12 months ending September 2026, JUKI’s share of searches among sewing machine brands in New Zealand held steady, from 1% to 0.93%. - Across the 12 months ending September 2026, JUKI’s share of searches among bobbin case brands in New Zealand peaked at 3.4% in February 2026 and was lowest at 2% in May 2026. - Across the 12 months ending September 2026, JUKI’s share of searches among overlock machine brands in New Zealand peaked at 3.5% in February 2026 and was lowest at 2.1% in May 2026. ## How did search popularity change for New Zealand sewing machine brands in September 2026? - In September 2026, Singer gained share of searches among sewing machine brands in New Zealand, from 22.3% to 25.2%. - In September 2026, Brother Sewing gained share of searches among sewing machine brands in New Zealand, from 24.9% to 27.2%. - In September 2026, Janome lost share of searches among sewing machine brands in New Zealand, from 16.2% to 12.9%. - In September 2026, Bernina lost share of searches among sewing machine brands in New Zealand, from 32.6% to 30.6%. ## How did search popularity change for New Zealand bobbin case brands in September 2026? - In September 2026, Singer gained share of searches among bobbin case brands in New Zealand, from 15.7% to 19.2%. - In September 2026, Bernina gained share of searches among bobbin case brands in New Zealand, from 41.9% to 44.3%. - In September 2026, Janome lost share of searches among bobbin case brands in New Zealand, from 37.3% to 31%. - Estimated monthly branded searches for Brother in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. - Estimated monthly branded searches for Pfaff in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026. ## How did search popularity change for New Zealand overlock machine brands in September 2026? - In September 2026, Singer gained share of searches among overlock machine brands in New Zealand, from 16.1% to 19.7%. - In September 2026, Bernina gained share of searches among overlock machine brands in New Zealand, from 43% to 45.5%. - In September 2026, Janome lost share of searches among overlock machine brands in New Zealand, from 38.3% to 31.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sewing machine brands | 50 | 1% | 6 | | Nov 2025 | Sewing machine brands | 50 | 0.99% | 6 | | Dec 2025 | Sewing machine brands | 50 | 0.95% | 6 | | Jan 2026 | Sewing machine brands | 50 | 0.86% | 6 | | Feb 2026 | Sewing machine brands | 70 | 1.2% | 6 | | Mar 2026 | Sewing machine brands | 70 | 1% | 6 | | Apr 2026 | Sewing machine brands | 70 | 0.94% | 6 | | May 2026 | Sewing machine brands | 50 | 0.69% | 6 | | Jun 2026 | Sewing machine brands | 70 | 1.2% | 6 | | Jul 2026 | Sewing machine brands | 50 | 0.83% | 6 | | Aug 2026 | Sewing machine brands | 50 | 0.86% | 6 | | Sep 2026 | Sewing machine brands | 50 | 0.93% | 6 | | Oct 2025 | Bobbin case brands | 50 | 2.7% | 4 | | Nov 2025 | Bobbin case brands | 50 | 2.4% | 5 | | Dec 2025 | Bobbin case brands | 50 | 2.4% | 4 | | Jan 2026 | Bobbin case brands | 50 | 2.2% | 5 | | Feb 2026 | Bobbin case brands | 70 | 3.4% | 4 | | Mar 2026 | Bobbin case brands | 70 | 3.3% | 5 | | Apr 2026 | Bobbin case brands | 70 | 3.3% | 4 | | May 2026 | Bobbin case brands | 50 | 2% | 5 | | Jun 2026 | Bobbin case brands | 70 | 2.9% | 4 | | Jul 2026 | Bobbin case brands | 50 | 2.3% | 5 | | Aug 2026 | Bobbin case brands | 50 | 2.1% | 4 | | Sep 2026 | Bobbin case brands | 50 | 2.5% | 4 | | Oct 2025 | Overlock machine brands | 50 | 2.8% | 4 | | Nov 2025 | Overlock machine brands | 50 | 2.5% | 4 | | Dec 2025 | Overlock machine brands | 50 | 2.5% | 4 | | Jan 2026 | Overlock machine brands | 50 | 2.3% | 4 | | Feb 2026 | Overlock machine brands | 70 | 3.5% | 4 | | Mar 2026 | Overlock machine brands | 70 | 3.4% | 4 | | Apr 2026 | Overlock machine brands | 70 | 3.4% | 4 | | May 2026 | Overlock machine brands | 50 | 2.1% | 4 | | Jun 2026 | Overlock machine brands | 70 | 3% | 4 | | Jul 2026 | Overlock machine brands | 50 | 2.3% | 4 | | Aug 2026 | Overlock machine brands | 50 | 2.2% | 4 | | Sep 2026 | Overlock machine brands | 50 | 2.5% | 4 | ## How are JUKI’s branded searches counted? Brandwave collects information about searches that people make online using JUKI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “juki” ## Which sewing machine brands compete with JUKI? - [Bernina](/demand/nz/brands/bernina): Head-to-head: /demand/nz/compare/bernina-vs-juki - [Brother Sewing](/demand/nz/brands/brother-sewing): Head-to-head: /demand/nz/compare/brother-sewing-vs-juki - [Singer](/demand/nz/brands/singer): Head-to-head: /demand/nz/compare/juki-vs-singer - [Janome](/demand/nz/brands/janome): Head-to-head: /demand/nz/compare/janome-vs-juki - [Pfaff](/demand/nz/brands/pfaff): Head-to-head: /demand/nz/compare/juki-vs-pfaff ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "JUKI: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/juki This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/juki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.