---
title: "Judd Opticians: search popularity and Share of Search in New Zealand"
description: "Judd Opticians provides optometry services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/judd-opticians"
publisher: "Brandwave"
---

# Judd Opticians: search popularity and Share of Search in New Zealand

Judd Opticians provides optometry services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Judd Opticians
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among new plymouth optometrists**: 0.16%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| New Plymouth optometrists | 5 | 0.16% | 210 |

- [New Plymouth optometrists](/demand/nz/categories/nz-new-plymouth-optometrists)

## How has branded search demand for Judd Opticians changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Judd Opticians in New Zealand held steady at 210.
- Across the 11 months ending August 2026, Judd Opticians’ estimated Share of Search among new plymouth optometrists in New Zealand held steady at 0.16%.

## How did search popularity change for New Zealand new plymouth optometrists in August 2026?

- In August 2026, Matthews Eyecare gained estimated Share of Search among new plymouth optometrists in New Zealand, from 2.4% to 3.3%.
- In August 2026, OPSM lost estimated Share of Search among new plymouth optometrists in New Zealand, from 23.8% to 23.1%.
- Specsavers’ estimated Share of Search among new plymouth optometrists in New Zealand has lost ground for 3 months in a row, from 76.3% to 73.2% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | New Plymouth optometrists | 210 | 0.16% | 5 |
| Nov 2025 | New Plymouth optometrists | 210 | 0.14% | 5 |
| Dec 2025 | New Plymouth optometrists | 170 | 0.14% | 5 |
| Jan 2026 | New Plymouth optometrists | 210 | 0.15% | 5 |
| Feb 2026 | New Plymouth optometrists | 170 | 0.14% | 5 |
| Mar 2026 | New Plymouth optometrists | 210 | 0.14% | 5 |
| Apr 2026 | New Plymouth optometrists | 210 | 0.15% | 5 |
| May 2026 | New Plymouth optometrists | 170 | 0.12% | 5 |
| Jun 2026 | New Plymouth optometrists | 140 | 0.11% | 5 |
| Jul 2026 | New Plymouth optometrists | 170 | 0.13% | 5 |
| Aug 2026 | New Plymouth optometrists | 210 | 0.16% | 5 |
| Sep 2026 | New Plymouth optometrists | — | — | — |

## How is Judd Opticians measured?

Brandwave collects information about searches that people make online using Judd Opticians’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “judd opticians”

## Which new plymouth optometrists compete with Judd Opticians?

- [Specsavers](/demand/nz/brands/specsavers): Head-to-head: /demand/nz/compare/judd-opticians-vs-specsavers
- [OPSM](/demand/nz/brands/opsm): Head-to-head: /demand/nz/compare/judd-opticians-vs-opsm
- [Matthews Eyecare](/demand/nz/brands/matthews-eyecare): Head-to-head: /demand/nz/compare/judd-opticians-vs-matthews-eyecare
- [Vivian Optometrists](/demand/nz/brands/vivian-optometrists): Head-to-head: /demand/nz/compare/judd-opticians-vs-vivian-optometrists

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Judd Opticians: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/judd-opticians

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/judd-opticians. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.