---
title: "Joseph Joseph: search popularity in New Zealand"
description: "Joseph Joseph makes kitchen storage and organisation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/joseph-joseph"
publisher: "Brandwave"
---

# Joseph Joseph: search popularity in New Zealand

Joseph Joseph makes kitchen storage and organisation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Joseph Joseph
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among food storage brands**: 3.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Food storage brands | 5 | 3.7% | 690 |
| Measuring cups brands | 3 | 3.8% | 590 |
| Can opener brands | 3 | 5.2% | 590 |
| Knife set brands | 4 | 5.6% | 590 |
| Kitchen utensil brands | 2 | 36.2% | 590 |
| Measuring jug brands | 2 | 39.9% | 590 |
| Salad spinner brands | 1 | 68.6% | 590 |
| Herb cutter brands | 1 | 71.1% | 590 |
| Lemon juicer brands | 1 | 77.6% | 590 |

- [Food storage brands](/demand/nz/categories/nz-food-storage-brands)
- [Measuring cups brands](/demand/nz/categories/nz-measuring-cups-brands)
- [Can opener brands](/demand/nz/categories/nz-can-opener-brands)
- [Knife set brands](/demand/nz/categories/nz-knife-set-brands)
- [Kitchen utensil brands](/demand/nz/categories/nz-kitchen-utensil-brands)
- [Measuring jug brands](/demand/nz/categories/nz-measuring-jug-brands)
- [Salad spinner brands](/demand/nz/categories/nz-salad-spinner-brands)
- [Herb cutter brands](/demand/nz/categories/nz-herb-cutter-brands)
- [Lemon juicer brands](/demand/nz/categories/nz-lemon-juicer-brands)

## Top food storage brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Joseph Joseph was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Joseph Joseph is the fifth most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sistema | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Pyrex | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Décor | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Tupperware | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Joseph Joseph | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lock&Lock | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Rubbermaid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about food storage brands

- Asked ChatGPT "Which food storage brand should I buy in New Zealand?": 1. Sistema, 2. Pyrex
- Asked ChatGPT "What are the best food storage brands in New Zealand?": 1. Sistema, 2. Tupperware, 3. Pyrex, 4. Décor, 5. Lock&Lock
- Asked ChatGPT "What's the best food storage brand in New Zealand for packed lunches?": 1. Sistema
- Searched Google, AI Overview "food storage containers nz": 1. Sistema, 2. Décor, 3. Joseph Joseph, 4. Pyrex
- Searched Google, AI Overview "airtight containers nz": 1. Sistema

Not named in any answer: Rubbermaid.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Joseph Joseph changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Joseph Joseph in New Zealand fell from 730 to 690.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among food storage brands in New Zealand peaked at 5.2% in November 2025 and was lowest at 3.3% in January 2026.
- Across the 12 months ending September 2026, Joseph Joseph fell from 4th to 5th among food storage brands in New Zealand.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among measuring cups brands in New Zealand peaked at 4.6% in August 2026 and was lowest at 2.9% in December 2025.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among can opener brands in New Zealand peaked at 6.2% in August 2026 and was lowest at 3.8% in December 2025.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among knife set brands in New Zealand peaked at 6.4% in August 2026 and was lowest at 4.2% in December 2025.
- Across the 12 months ending September 2026, Joseph Joseph rose from 5th to 4th among knife set brands in New Zealand.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among kitchen utensil brands in New Zealand decreased from 39.1% to 36.2%.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among kitchen utensil brands in New Zealand peaked at 45.9% in November 2025 and was lowest at 26.8% in July 2026.
- Across the 12 months ending September 2026, Joseph Joseph fell from 1st to 2nd among kitchen utensil brands in New Zealand.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among measuring jug brands in New Zealand decreased from 43.7% to 39.9%.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among measuring jug brands in New Zealand peaked at 49.7% in November 2025 and was lowest at 35% in February 2026.
- Across the 12 months ending September 2026, Joseph Joseph fell from 1st to 2nd among measuring jug brands in New Zealand.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among salad spinner brands in New Zealand increased from 64.8% to 68.6%.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among salad spinner brands in New Zealand peaked at 74.2% in November 2025 and was lowest at 63.2% in February 2026.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among herb cutter brands in New Zealand increased from 67% to 71.1%.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among herb cutter brands in New Zealand peaked at 76.6% in November 2025 and was lowest at 66.7% in January 2026.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among lemon juicer brands in New Zealand peaked at 83.7% in November 2025 and was lowest at 73.5% in January 2026.

## How did search popularity change for New Zealand food storage brands in September 2026?

- In September 2026, Pyrex overtook Joseph Joseph to rank 4th among food storage brands in New Zealand, with 3.8% of the searches.
- In September 2026, Sistema gained share of searches among food storage brands in New Zealand, from 63.3% to 66.9%.
- In September 2026, Rubbermaid gained share of searches among food storage brands in New Zealand, from 4.5% to 5.8%.
- In September 2026, Tupperware lost share of searches among food storage brands in New Zealand, from 22.9% to 16.9%.
- Décor’s share of searches among food storage brands in New Zealand has gained ground for 3 months in a row, from 1.7% to 2.3% in September 2026.
- Estimated monthly branded searches for Lock&Lock in New Zealand rose 10% over 12 measured months, from 100 to 110 in September 2026.

## How did search popularity change for New Zealand measuring cups brands in September 2026?

- In September 2026, KitchenAid gained share of searches among measuring cups brands in New Zealand, from 40.8% to 42.2%.
- In September 2026, Joseph Joseph lost share of searches among measuring cups brands in New Zealand, from 4.6% to 3.8%.
- Estimated monthly branded searches for Avanti Homewares in New Zealand rose 100% over 12 measured months, from 40 to 80 in September 2026.
- Estimated monthly branded searches for Le Creuset in New Zealand rose 22.6% over 12 measured months, from 6.6K to 8.1K in September 2026.

## How did search popularity change for New Zealand can opener brands in September 2026?

- In September 2026, KitchenAid gained share of searches among can opener brands in New Zealand, from 57.4% to 60.2%.
- In September 2026, Kenwood lost share of searches among can opener brands in New Zealand, from 36.4% to 34.6%.
- In September 2026, Joseph Joseph lost share of searches among can opener brands in New Zealand, from 6.2% to 5.2%.

## How did search popularity change for New Zealand knife set brands in September 2026?

- In September 2026, Ninja overtook Victorinox to rank 2nd among knife set brands in New Zealand, with 12% of the searches.
- In September 2026, KitchenAid gained share of searches among knife set brands in New Zealand, from 56.6% to 61.5%.
- In September 2026, Wusthof lost share of searches among knife set brands in New Zealand, from 7% to 4.9%.
- In September 2026, Victorinox lost share of searches among knife set brands in New Zealand, from 11.5% to 9.4%.
- In September 2026, Global Knives lost share of searches among knife set brands in New Zealand, from 6.8% to 5%.
- In September 2026, Joseph Joseph lost share of searches among knife set brands in New Zealand, from 6.4% to 5.6%.

## How did search popularity change for New Zealand kitchen utensil brands in September 2026?

- In September 2026, Avanti Homewares overtook Zyliss to rank 4th among kitchen utensil brands in New Zealand, with 4.9% of the searches.
- In September 2026, Wiltshire lost share of searches among kitchen utensil brands in New Zealand, from 44.9% to 44.2%.
- In September 2026, Joseph Joseph lost share of searches among kitchen utensil brands in New Zealand, from 36.7% to 36.2%.
- Estimated monthly branded searches for Zyliss in New Zealand fell 41.7% over 12 measured months, from 120 to 70 in September 2026.

## How did search popularity change for New Zealand measuring jug brands in September 2026?

- In September 2026, Pyrex overtook Joseph Joseph to become the leader among measuring jug brands in New Zealand, with 48.6% of the searches.
- In September 2026, Joseph Joseph lost share of searches among measuring jug brands in New Zealand, from 43.6% to 39.9%.
- In September 2026, OXO lost share of searches among measuring jug brands in New Zealand, from 12.7% to 11.5%.

## How did search popularity change for New Zealand salad spinner brands in September 2026?

- In September 2026, Avanti Homewares gained share of searches among salad spinner brands in New Zealand, from 2.9% to 3.5%.
- In September 2026, Joseph Joseph lost share of searches among salad spinner brands in New Zealand, from 69.2% to 68.6%.
- Estimated monthly branded searches for Zyliss in New Zealand fell 41.7% over 12 measured months, from 120 to 70 in September 2026.

## How did search popularity change for New Zealand herb cutter brands in September 2026?

- In September 2026, Zyliss gained share of searches among herb cutter brands in New Zealand, from 7.9% to 8.4%.

## How did search popularity change for New Zealand lemon juicer brands in September 2026?

Nothing among lemon juicer brands moved beyond provider rounding in Sep 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Food storage brands | 730 | 4.1% | 4 |
| Nov 2025 | Food storage brands | 890 | 5.2% | 4 |
| Dec 2025 | Food storage brands | 850 | 4.7% | 4 |
| Jan 2026 | Food storage brands | 890 | 3.3% | 4 |
| Feb 2026 | Food storage brands | 650 | 3.5% | 5 |
| Mar 2026 | Food storage brands | 730 | 4.1% | 4 |
| Apr 2026 | Food storage brands | 710 | 4.1% | 4 |
| May 2026 | Food storage brands | 710 | 3.8% | 5 |
| Jun 2026 | Food storage brands | 700 | 3.8% | 5 |
| Jul 2026 | Food storage brands | 730 | 3.7% | 4 |
| Aug 2026 | Food storage brands | 840 | 3.7% | 4 |
| Sep 2026 | Food storage brands | 690 | 3.7% | 5 |
| Oct 2025 | Measuring cups brands | 590 | 4.2% | 3 |
| Nov 2025 | Measuring cups brands | 720 | 3.2% | 3 |
| Dec 2025 | Measuring cups brands | 720 | 2.9% | 3 |
| Jan 2026 | Measuring cups brands | 720 | 4.3% | 3 |
| Feb 2026 | Measuring cups brands | 480 | 3.5% | 3 |
| Mar 2026 | Measuring cups brands | 590 | 3.9% | 3 |
| Apr 2026 | Measuring cups brands | 590 | 4.2% | 3 |
| May 2026 | Measuring cups brands | 590 | 3.9% | 3 |
| Jun 2026 | Measuring cups brands | 590 | 3.9% | 3 |
| Jul 2026 | Measuring cups brands | 590 | 3.8% | 3 |
| Aug 2026 | Measuring cups brands | 720 | 4.6% | 3 |
| Sep 2026 | Measuring cups brands | 590 | 3.8% | 3 |
| Oct 2025 | Can opener brands | 590 | 5.1% | 3 |
| Nov 2025 | Can opener brands | 720 | 4% | 3 |
| Dec 2025 | Can opener brands | 720 | 3.8% | 3 |
| Jan 2026 | Can opener brands | 720 | 5.4% | 3 |
| Feb 2026 | Can opener brands | 480 | 4.6% | 3 |
| Mar 2026 | Can opener brands | 590 | 5.6% | 3 |
| Apr 2026 | Can opener brands | 590 | 5.4% | 3 |
| May 2026 | Can opener brands | 590 | 5% | 3 |
| Jun 2026 | Can opener brands | 590 | 5.2% | 3 |
| Jul 2026 | Can opener brands | 590 | 5.1% | 3 |
| Aug 2026 | Can opener brands | 720 | 6.2% | 3 |
| Sep 2026 | Can opener brands | 590 | 5.2% | 3 |
| Oct 2025 | Knife set brands | 590 | 5.6% | 5 |
| Nov 2025 | Knife set brands | 720 | 4.4% | 5 |
| Dec 2025 | Knife set brands | 720 | 4.2% | 5 |
| Jan 2026 | Knife set brands | 720 | 5.8% | 4 |
| Feb 2026 | Knife set brands | 480 | 5% | 4 |
| Mar 2026 | Knife set brands | 590 | 6% | 4 |
| Apr 2026 | Knife set brands | 590 | 5.8% | 4 |
| May 2026 | Knife set brands | 590 | 5.8% | 4 |
| Jun 2026 | Knife set brands | 590 | 5.8% | 4 |
| Jul 2026 | Knife set brands | 590 | 5.2% | 6 |
| Aug 2026 | Knife set brands | 720 | 6.4% | 6 |
| Sep 2026 | Knife set brands | 590 | 5.6% | 4 |
| Oct 2025 | Kitchen utensil brands | 590 | 39.1% | 1 |
| Nov 2025 | Kitchen utensil brands | 720 | 45.9% | 1 |
| Dec 2025 | Kitchen utensil brands | 720 | 43.1% | 1 |
| Jan 2026 | Kitchen utensil brands | 720 | 41.9% | 1 |
| Feb 2026 | Kitchen utensil brands | 480 | 35.6% | 2 |
| Mar 2026 | Kitchen utensil brands | 590 | 39.3% | 1 |
| Apr 2026 | Kitchen utensil brands | 590 | 39.3% | 1 |
| May 2026 | Kitchen utensil brands | 590 | 36.9% | 2 |
| Jun 2026 | Kitchen utensil brands | 590 | 37.1% | 2 |
| Jul 2026 | Kitchen utensil brands | 590 | 26.8% | 2 |
| Aug 2026 | Kitchen utensil brands | 720 | 36.7% | 2 |
| Sep 2026 | Kitchen utensil brands | 590 | 36.2% | 2 |
| Oct 2025 | Measuring jug brands | 590 | 43.7% | 1 |
| Nov 2025 | Measuring jug brands | 720 | 49.7% | 1 |
| Dec 2025 | Measuring jug brands | 720 | 43.6% | 1 |
| Jan 2026 | Measuring jug brands | 720 | 42.4% | 1 |
| Feb 2026 | Measuring jug brands | 480 | 35% | 2 |
| Mar 2026 | Measuring jug brands | 590 | 38.8% | 2 |
| Apr 2026 | Measuring jug brands | 590 | 42.4% | 1 |
| May 2026 | Measuring jug brands | 590 | 39.9% | 2 |
| Jun 2026 | Measuring jug brands | 590 | 39.9% | 2 |
| Jul 2026 | Measuring jug brands | 590 | 39.9% | 2 |
| Aug 2026 | Measuring jug brands | 720 | 43.6% | 1 |
| Sep 2026 | Measuring jug brands | 590 | 39.9% | 2 |
| Oct 2025 | Salad spinner brands | 590 | 64.8% | 1 |
| Nov 2025 | Salad spinner brands | 720 | 74.2% | 1 |
| Dec 2025 | Salad spinner brands | 720 | 67.9% | 1 |
| Jan 2026 | Salad spinner brands | 720 | 64.9% | 1 |
| Feb 2026 | Salad spinner brands | 480 | 63.2% | 1 |
| Mar 2026 | Salad spinner brands | 590 | 65.6% | 1 |
| Apr 2026 | Salad spinner brands | 590 | 65.6% | 1 |
| May 2026 | Salad spinner brands | 590 | 67.8% | 1 |
| Jun 2026 | Salad spinner brands | 590 | 68.6% | 1 |
| Jul 2026 | Salad spinner brands | 590 | 67% | 1 |
| Aug 2026 | Salad spinner brands | 720 | 69.2% | 1 |
| Sep 2026 | Salad spinner brands | 590 | 68.6% | 1 |
| Oct 2025 | Herb cutter brands | 590 | 67% | 1 |
| Nov 2025 | Herb cutter brands | 720 | 76.6% | 1 |
| Dec 2025 | Herb cutter brands | 720 | 69.9% | 1 |
| Jan 2026 | Herb cutter brands | 720 | 66.7% | 1 |
| Feb 2026 | Herb cutter brands | 480 | 66.7% | 1 |
| Mar 2026 | Herb cutter brands | 590 | 67.8% | 1 |
| Apr 2026 | Herb cutter brands | 590 | 67.8% | 1 |
| May 2026 | Herb cutter brands | 590 | 71.1% | 1 |
| Jun 2026 | Herb cutter brands | 590 | 71.1% | 1 |
| Jul 2026 | Herb cutter brands | 590 | 69.4% | 1 |
| Aug 2026 | Herb cutter brands | 720 | 71.3% | 1 |
| Sep 2026 | Herb cutter brands | 590 | 71.1% | 1 |
| Oct 2025 | Lemon juicer brands | 590 | 77.6% | 1 |
| Nov 2025 | Lemon juicer brands | 720 | 83.7% | 1 |
| Dec 2025 | Lemon juicer brands | 720 | 77.4% | 1 |
| Jan 2026 | Lemon juicer brands | 720 | 73.5% | 1 |
| Feb 2026 | Lemon juicer brands | 480 | 73.8% | 1 |
| Mar 2026 | Lemon juicer brands | 590 | 73.8% | 1 |
| Apr 2026 | Lemon juicer brands | 590 | 73.8% | 1 |
| May 2026 | Lemon juicer brands | 590 | 77.6% | 1 |
| Jun 2026 | Lemon juicer brands | 590 | 77.6% | 1 |
| Jul 2026 | Lemon juicer brands | 590 | 77.6% | 1 |
| Aug 2026 | Lemon juicer brands | 720 | 77.4% | 1 |
| Sep 2026 | Lemon juicer brands | 590 | 77.6% | 1 |

## How are Joseph Joseph’s branded searches counted?

Brandwave collects information about searches that people make online using Joseph Joseph’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bin joseph joseph”
- “joseph joseph”
- “joseph joseph bin”
- “joseph joseph rubbish bin”
- “joseph joseph trash bin”
- “joseph joseph utensils”
- “joseph joseph waste bin”

## Which food storage brands compete with Joseph Joseph?

- [Sistema](/demand/nz/brands/sistema)
- [Tupperware](/demand/nz/brands/tupperware): Head-to-head: /demand/nz/compare/joseph-joseph-vs-tupperware
- [Rubbermaid](/demand/nz/brands/rubbermaid): Head-to-head: /demand/nz/compare/joseph-joseph-vs-rubbermaid
- [Pyrex](/demand/nz/brands/pyrex): Head-to-head: /demand/nz/compare/joseph-joseph-vs-pyrex
- [Décor](/demand/nz/brands/decor): Head-to-head: /demand/nz/compare/decor-vs-joseph-joseph
- [Lock&Lock](/demand/nz/brands/lock-and-lock): Head-to-head: /demand/nz/compare/joseph-joseph-vs-lock-and-lock

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Joseph Joseph: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/joseph-joseph

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/joseph-joseph. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.