---
title: "JOOLA: search popularity and Share of Search in New Zealand"
description: "JOOLA makes pickleball gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/joola"
publisher: "Brandwave"
---

# JOOLA: search popularity and Share of Search in New Zealand

JOOLA makes pickleball gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: JOOLA
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among pickleball brands**: 41%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pickleball brands | 1 | 41% | 410 |

- [Pickleball brands](/demand/nz/categories/nz-pickleball-brands)

## How has branded search demand for JOOLA changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for JOOLA in New Zealand rose from 120 to 410.
- Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among pickleball brands in New Zealand increased from 37.5% to 41%.
- Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among pickleball brands in New Zealand peaked at 53.7% in April 2026 and was lowest at 26.7% in June 2026.

## How did search popularity change for New Zealand pickleball brands in August 2026?

- In August 2026, JOOLA gained estimated Share of Search among pickleball brands in New Zealand, from 29.5% to 41%.
- In August 2026, Six Zero lost estimated Share of Search among pickleball brands in New Zealand, from 26.9% to 21%.
- In August 2026, Franklin lost estimated Share of Search among pickleball brands in New Zealand, from 12.8% to 9%.
- In August 2026, Selkirk lost estimated Share of Search among pickleball brands in New Zealand, from 29.5% to 28%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pickleball brands | 120 | 37.5% | 1 |
| Nov 2025 | Pickleball brands | 140 | 37.8% | 1 |
| Dec 2025 | Pickleball brands | 100 | 30.3% | 1 |
| Jan 2026 | Pickleball brands | 170 | 38.6% | 1 |
| Feb 2026 | Pickleball brands | 190 | 39.6% | 1 |
| Mar 2026 | Pickleball brands | 290 | 49.2% | 1 |
| Apr 2026 | Pickleball brands | 440 | 53.7% | 1 |
| May 2026 | Pickleball brands | 300 | 39.5% | 1 |
| Jun 2026 | Pickleball brands | 240 | 26.7% | 3 |
| Jul 2026 | Pickleball brands | 230 | 29.5% | 1 |
| Aug 2026 | Pickleball brands | 410 | 41% | 1 |
| Sep 2026 | Pickleball brands | — | — | — |

## How is JOOLA measured?

Brandwave collects information about searches that people make online using JOOLA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “joola pickleball”
- “joola pickleball balls”
- “joola pickleball paddles”

## Which pickleball brands compete with JOOLA?

- [Selkirk](/demand/nz/brands/selkirk): Head-to-head: /demand/nz/compare/joola-vs-selkirk
- [Six Zero](/demand/nz/brands/six-zero): Head-to-head: /demand/nz/compare/joola-vs-six-zero
- [Franklin](/demand/nz/brands/franklin): Head-to-head: /demand/nz/compare/franklin-vs-joola
- [Onix](/demand/nz/brands/onix): Head-to-head: /demand/nz/compare/joola-vs-onix

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "JOOLA: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/joola

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/joola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.