---
title: "Jones & Company: search popularity and Share of Search in New Zealand"
description: "Jones & Company is a Tauranga funeral director available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/jones-and-company"
publisher: "Brandwave"
---

# Jones & Company: search popularity and Share of Search in New Zealand

Jones & Company is a Tauranga funeral director available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Jones & Company
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tauranga funeral directors**: 4.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tauranga funeral directors | 3 | 4.8% | 110 |

- [Tauranga funeral directors](/demand/nz/categories/nz-tauranga-funeral-directors)

## How has branded search demand for Jones & Company changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Jones & Company in New Zealand rose from 100 to 110.
- Across the 11 months ending August 2026, Jones & Company’s estimated Share of Search among tauranga funeral directors in New Zealand increased from 4% to 4.8%.
- Across the 11 months ending August 2026, Jones & Company’s estimated Share of Search among tauranga funeral directors in New Zealand peaked at 5.7% in March 2026 and was lowest at 2.9% in December 2025.

## How did search popularity change for New Zealand tauranga funeral directors in August 2026?

- In August 2026, Elliotts Funeral Services gained estimated Share of Search among tauranga funeral directors in New Zealand, from 14.9% to 18.9%.
- In August 2026, Legacy Funerals lost estimated Share of Search among tauranga funeral directors in New Zealand, from 80.2% to 76.2%.
- Estimated monthly branded searches for Jones & Company in New Zealand rose 10% over 11 measured months, from 100 to 110 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tauranga funeral directors | 100 | 4% | 3 |
| Nov 2025 | Tauranga funeral directors | 90 | 3.2% | 3 |
| Dec 2025 | Tauranga funeral directors | 80 | 2.9% | 3 |
| Jan 2026 | Tauranga funeral directors | 100 | 3.8% | 3 |
| Feb 2026 | Tauranga funeral directors | 80 | 4% | 3 |
| Mar 2026 | Tauranga funeral directors | 100 | 5.7% | 3 |
| Apr 2026 | Tauranga funeral directors | 90 | 4.7% | 3 |
| May 2026 | Tauranga funeral directors | 110 | 3.9% | 3 |
| Jun 2026 | Tauranga funeral directors | 120 | 4.8% | 3 |
| Jul 2026 | Tauranga funeral directors | 100 | 5% | 3 |
| Aug 2026 | Tauranga funeral directors | 110 | 4.8% | 3 |
| Sep 2026 | Tauranga funeral directors | — | — | — |

## How is Jones & Company measured?

Brandwave collects information about searches that people make online using Jones & Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “jones & company”
- “jones and co tauranga”

## Which tauranga funeral directors compete with Jones & Company?

- [Legacy Funerals](/demand/nz/brands/legacy-funerals): Head-to-head: /demand/nz/compare/jones-and-company-vs-legacy-funerals
- [Elliotts Funeral Services](/demand/nz/brands/elliotts-funeral-services): Head-to-head: /demand/nz/compare/elliotts-funeral-services-vs-jones-and-company

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Jones & Company: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/jones-and-company

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/jones-and-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.