--- title: "Joma: search popularity in New Zealand" description: "A Spanish sportswear brand known for football boots and futsal shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/joma" publisher: "Brandwave" --- # Joma: search popularity in New Zealand A Spanish sportswear brand known for football boots and futsal shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Joma - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among indoor soccer shoes brands**: 0.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Indoor soccer shoes brands | 5 | 0.1% | 180 | - [Indoor soccer shoes brands](/demand/nz/categories/nz-indoor-soccer-shoes-brands) ## Top indoor soccer shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Joma appeared in all four answers. Joma is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Joma | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Adidas | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Mizuno | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Nike | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Puma | 5th | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about indoor soccer shoes brands - Asked ChatGPT "Which indoor soccer shoes brand should I buy in New Zealand?": 1. Joma, 2. Adidas, 3. Nike, 4. Mizuno - Asked ChatGPT "What are the best indoor soccer shoes brands in New Zealand?": 1. Joma, 2. Adidas, 3. Nike, 4. Mizuno - Asked ChatGPT "What's the best indoor soccer shoes brand in New Zealand for court grip?": 1. Joma, 2. Mizuno, 3. Adidas - Searched Google, AI Overview "futsal shoes nz": 1. Adidas, 2. Joma, 3. Puma Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Joma changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Joma in New Zealand rose from 150 to 180. - Across the 12 months ending September 2026, Joma’s share of searches among indoor soccer shoes brands in New Zealand held steady, from 0.09% to 0.1%. ## How did search popularity change for New Zealand indoor soccer shoes brands in September 2026? - In September 2026, Adidas gained share of searches among indoor soccer shoes brands in New Zealand, from 37.7% to 38.9%. - In September 2026, Puma gained share of searches among indoor soccer shoes brands in New Zealand, from 16% to 16.6%. - In September 2026, Nike lost share of searches among indoor soccer shoes brands in New Zealand, from 44.1% to 42.2%. - Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026. - Estimated monthly branded searches for Joma in New Zealand rose 20% over 12 measured months, from 150 to 180 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Indoor soccer shoes brands | 150 | 0.09% | 5 | | Nov 2025 | Indoor soccer shoes brands | 150 | 0.07% | 5 | | Dec 2025 | Indoor soccer shoes brands | 150 | 0.07% | 5 | | Jan 2026 | Indoor soccer shoes brands | 180 | 0.11% | 5 | | Feb 2026 | Indoor soccer shoes brands | 150 | 0.11% | 5 | | Mar 2026 | Indoor soccer shoes brands | 150 | 0.09% | 5 | | Apr 2026 | Indoor soccer shoes brands | 150 | 0.09% | 5 | | May 2026 | Indoor soccer shoes brands | 150 | 0.08% | 5 | | Jun 2026 | Indoor soccer shoes brands | 100 | 0.05% | 5 | | Jul 2026 | Indoor soccer shoes brands | 120 | 0.07% | 5 | | Aug 2026 | Indoor soccer shoes brands | 160 | 0.09% | 5 | | Sep 2026 | Indoor soccer shoes brands | 180 | 0.1% | 5 | ## How are Joma’s branded searches counted? Brandwave collects information about searches that people make online using Joma’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “joma” - “joma shoes” ## Which indoor soccer shoes brands compete with Joma? - [Nike](/demand/nz/brands/nike): Head-to-head: /demand/nz/compare/joma-vs-nike - [Adidas](/demand/nz/brands/adidas): Head-to-head: /demand/nz/compare/adidas-vs-joma - [Puma](/demand/nz/brands/puma): Head-to-head: /demand/nz/compare/joma-vs-puma - [Mizuno](/demand/nz/brands/mizuno): Head-to-head: /demand/nz/compare/joma-vs-mizuno ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Joma: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/joma This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/joma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.