---
title: "Joie: search popularity and Share of Search in New Zealand"
description: "Joie offers car seat products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/joie"
publisher: "Brandwave"
---

# Joie: search popularity and Share of Search in New Zealand

Joie offers car seat products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Joie
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among car seat brands**: 1.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Car seat brands | 5 | 1.7% | 270 |

- [Car seat brands](/demand/nz/categories/nz-car-seat-brands)

## How has branded search demand for Joie changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Joie in New Zealand fell from 340 to 270.
- Across the 11 months ending August 2026, Joie’s estimated Share of Search among car seat brands in New Zealand decreased from 2.6% to 1.7%.

## How did search popularity change for New Zealand car seat brands in August 2026?

- In August 2026, Maxi-Cosi gained estimated Share of Search among car seat brands in New Zealand, from 52.5% to 56.8%.
- In August 2026, Nuna gained estimated Share of Search among car seat brands in New Zealand, from 3.9% to 4.5%.
- In August 2026, Britax lost estimated Share of Search among car seat brands in New Zealand, from 31.8% to 27.5%.
- Estimated monthly branded searches for Joie in New Zealand fell 20.6% over 11 measured months, from 340 to 270 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Car seat brands | 340 | 2.6% | 5 |
| Nov 2025 | Car seat brands | 280 | 1.9% | 5 |
| Dec 2025 | Car seat brands | 220 | 1.8% | 5 |
| Jan 2026 | Car seat brands | 340 | 2.3% | 5 |
| Feb 2026 | Car seat brands | 290 | 2.2% | 5 |
| Mar 2026 | Car seat brands | 280 | 1.9% | 5 |
| Apr 2026 | Car seat brands | 270 | 2% | 5 |
| May 2026 | Car seat brands | 290 | 1.8% | 5 |
| Jun 2026 | Car seat brands | 280 | 1.7% | 5 |
| Jul 2026 | Car seat brands | 330 | 2.2% | 5 |
| Aug 2026 | Car seat brands | 270 | 1.7% | 5 |
| Sep 2026 | Car seat brands | — | — | — |

## How is Joie measured?

Brandwave collects information about searches that people make online using Joie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “joie capsule”
- “joie capsule base”
- “joie i gemm capsule”

## Which car seat brands compete with Joie?

- [Maxi-Cosi](/demand/nz/brands/maxi-cosi): Head-to-head: /demand/nz/compare/joie-vs-maxi-cosi
- [Britax](/demand/nz/brands/britax): Head-to-head: /demand/nz/compare/britax-vs-joie
- [Infasecure](/demand/nz/brands/infasecure): Head-to-head: /demand/nz/compare/infasecure-vs-joie
- [Nuna](/demand/nz/brands/nuna): Head-to-head: /demand/nz/compare/joie-vs-nuna

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Joie: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/joie

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/joie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.