---
title: "Johnson's Baby: search popularity and Share of Search in New Zealand"
description: "Johnson's Baby makes baby skincare sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/johnsons-baby"
publisher: "Brandwave"
---

# Johnson's Baby: search popularity and Share of Search in New Zealand

Johnson's Baby makes baby skincare sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Johnson's Baby
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among baby skincare brands**: 0.09%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby skincare brands | 5 | 0.09% | 10 |

- [Baby skincare brands](/demand/nz/categories/nz-baby-skincare-brands)

## How has branded search demand for Johnson's Baby changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Johnson's Baby in New Zealand held steady, from 0 to 10.
- Across the 11 months ending August 2026, Johnson's Baby’s estimated Share of Search among baby skincare brands in New Zealand held steady, from 0% to 0.09%.

## How did search popularity change for New Zealand baby skincare brands in August 2026?

- In August 2026, Weleda gained estimated Share of Search among baby skincare brands in New Zealand, from 71.1% to 71.7%.
- In August 2026, Aveeno Baby lost estimated Share of Search among baby skincare brands in New Zealand, from 2.3% to 1.5%.
- Mustela’s estimated Share of Search among baby skincare brands in New Zealand has gained ground for 3 months in a row, from 23.3% to 26.5% in August 2026.
- Estimated monthly branded searches for Gaia Skin Naturals in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby skincare brands | 0 | 0% | 5 |
| Nov 2025 | Baby skincare brands | 10 | 0.13% | 5 |
| Dec 2025 | Baby skincare brands | 0 | 0% | 5 |
| Jan 2026 | Baby skincare brands | 0 | 0% | 5 |
| Feb 2026 | Baby skincare brands | 0 | 0% | 5 |
| Mar 2026 | Baby skincare brands | 10 | 0.13% | 5 |
| Apr 2026 | Baby skincare brands | 0 | 0% | 5 |
| May 2026 | Baby skincare brands | 10 | 0.11% | 5 |
| Jun 2026 | Baby skincare brands | 10 | 0.09% | 5 |
| Jul 2026 | Baby skincare brands | 10 | 0.09% | 5 |
| Aug 2026 | Baby skincare brands | 10 | 0.09% | 5 |
| Sep 2026 | Baby skincare brands | — | — | — |

## How is Johnson's Baby measured?

Brandwave collects information about searches that people make online using Johnson's Baby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “johnsonsbaby”

## Which baby skincare brands compete with Johnson's Baby?

- [Weleda](/demand/nz/brands/weleda): Head-to-head: /demand/nz/compare/johnsons-baby-vs-weleda
- [Mustela](/demand/nz/brands/mustela): Head-to-head: /demand/nz/compare/johnsons-baby-vs-mustela
- [Aveeno Baby](/demand/nz/brands/aveeno-baby): Head-to-head: /demand/nz/compare/aveeno-baby-vs-johnsons-baby
- [Gaia Skin Naturals](/demand/nz/brands/gaia-skin-naturals): Head-to-head: /demand/nz/compare/gaia-skin-naturals-vs-johnsons-baby

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Johnson's Baby: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/johnsons-baby

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/johnsons-baby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.