---
title: "Johnnie Walker: search popularity and Share of Search in New Zealand"
description: "Johnnie Walker is a whisky brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/johnnie-walker"
publisher: "Brandwave"
---

# Johnnie Walker: search popularity and Share of Search in New Zealand

Johnnie Walker is a whisky brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Johnnie Walker
- **Owned by**: Diageo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among whisky brands**: 21.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Whisky brands | 1 | 21.9% | 6.8K |

- [Whisky brands](/demand/nz/categories/nz-whisky-brands)

## How has branded search demand for Johnnie Walker changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Johnnie Walker in New Zealand rose from 5.9K to 6.8K.
- Across the 11 months ending August 2026, Johnnie Walker’s estimated Share of Search among whisky brands in New Zealand peaked at 23.4% in July 2026 and was lowest at 18.7% in March 2026.

## How did search popularity change for New Zealand whisky brands in August 2026?

- In August 2026, Jim Beam overtook Jameson to rank 2nd among whisky brands in New Zealand, at 19.7%.
- In August 2026, Cardrona Distillery overtook Jack Daniel's to rank 4th among whisky brands in New Zealand, at 14.9%.
- In August 2026, Glenfiddich gained estimated Share of Search among whisky brands in New Zealand, from 13.9% to 14.6%.
- In August 2026, Jameson lost estimated Share of Search among whisky brands in New Zealand, from 18.3% to 16.6%.
- In August 2026, Johnnie Walker lost estimated Share of Search among whisky brands in New Zealand, from 23.4% to 21.9%.
- In August 2026, Jack Daniel's lost estimated Share of Search among whisky brands in New Zealand, from 13.2% to 12.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Whisky brands | 5.9K | 21.6% | 1 |
| Nov 2025 | Whisky brands | 5.7K | 20.5% | 1 |
| Dec 2025 | Whisky brands | 10.3K | 20.2% | 2 |
| Jan 2026 | Whisky brands | 6K | 20.8% | 1 |
| Feb 2026 | Whisky brands | 4.8K | 19% | 2 |
| Mar 2026 | Whisky brands | 5K | 18.7% | 2 |
| Apr 2026 | Whisky brands | 5.9K | 21.7% | 1 |
| May 2026 | Whisky brands | 6K | 22.7% | 1 |
| Jun 2026 | Whisky brands | 6.1K | 22.9% | 1 |
| Jul 2026 | Whisky brands | 6.8K | 23.4% | 1 |
| Aug 2026 | Whisky brands | 6.8K | 21.9% | 1 |
| Sep 2026 | Whisky brands | — | — | — |

## How is Johnnie Walker measured?

Brandwave collects information about searches that people make online using Johnnie Walker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “johnnie walker”
- “johnnie walker black”
- “johnnie walker black label”
- “johnnie walker blue”
- “johnnie walker blue label”
- “johnnie walker bourbon”
- “johnnie walker double black”
- “johnnie walker gold”
- “johnnie walker gold label”
- “johnnie walker green”
- “johnnie walker green label”
- “johnnie walker green label whisky”
- “johnnie walker near me”
- “johnnie walker new zealand”
- “johnnie walker nz”
- “johnnie walker online”
- “johnnie walker red”
- “johnnie walker red label”
- “johnnie walker red label cost”
- “johnnie walker whiskey”
- “johnniewalker”

## Which whisky brands compete with Johnnie Walker?

- [Jim Beam](/demand/nz/brands/jim-beam): Head-to-head: /demand/nz/compare/jim-beam-vs-johnnie-walker
- [Jameson](/demand/nz/brands/jameson): Head-to-head: /demand/nz/compare/jameson-vs-johnnie-walker
- [Cardrona Distillery](/demand/nz/brands/cardrona-distillery): Head-to-head: /demand/nz/compare/cardrona-distillery-vs-johnnie-walker
- [Glenfiddich](/demand/nz/brands/glenfiddich): Head-to-head: /demand/nz/compare/glenfiddich-vs-johnnie-walker
- [Jack Daniel's](/demand/nz/brands/jack-daniels): Head-to-head: /demand/nz/compare/jack-daniels-vs-johnnie-walker

## Who owns Johnnie Walker?

Johnnie Walker is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Captain Morgan, Casamigos, Don Julio, Gordon's and Tanqueray, owned by the same company, in New Zealand.

- [Diageo](/demand/nz/companies/diageo): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Johnnie Walker?

Johnnie Walker is owned by Diageo. Brandwave also tracks Seedlip, Baileys, Captain Morgan, Casamigos, Don Julio, Gordon's and Tanqueray, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Johnnie Walker: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/johnnie-walker

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/johnnie-walker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.