---
title: "John Deere: search popularity and Share of Search in New Zealand"
description: "John Deere makes tractors sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/john-deere"
publisher: "Brandwave"
---

# John Deere: search popularity and Share of Search in New Zealand

John Deere makes tractors sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: John Deere
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tractor brands**: 38.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tractor brands | 1 | 38.4% | 6.2K |

- [Tractor brands](/demand/nz/categories/nz-tractor-brands)

## How has branded search demand for John Deere changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for John Deere in New Zealand fell from 8K to 6.2K.
- Across the 11 months ending August 2026, John Deere’s estimated Share of Search among tractor brands in New Zealand decreased from 41.7% to 38.4%.
- Across the 11 months ending August 2026, John Deere’s estimated Share of Search among tractor brands in New Zealand peaked at 42.5% in December 2025 and was lowest at 35.1% in June 2026.

## How did search popularity change for New Zealand tractor brands in August 2026?

- In August 2026, Kubota overtook Massey Ferguson to rank 2nd among tractor brands in New Zealand, at 21.6%.
- In August 2026, Fendt lost estimated Share of Search among tractor brands in New Zealand, from 6.6% to 5.2%.
- New Holland’s estimated Share of Search among tractor brands in New Zealand has gained ground for 3 months in a row, from 2.3% to 3.7% in August 2026.
- In August 2026, CLAAS rose from 5th to 4th among tractor brands in New Zealand.
- Estimated monthly branded searches for John Deere in New Zealand fell 23% over 11 measured months, from 8K to 6.2K in August 2026.
- Estimated monthly branded searches for Case IH in New Zealand fell 15% over 11 measured months, from 800 to 680 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tractor brands | 8K | 41.7% | 1 |
| Nov 2025 | Tractor brands | 7.6K | 39.6% | 1 |
| Dec 2025 | Tractor brands | 7.3K | 42.5% | 1 |
| Jan 2026 | Tractor brands | 6.2K | 37.3% | 1 |
| Feb 2026 | Tractor brands | 7.1K | 38.6% | 1 |
| Mar 2026 | Tractor brands | 7.5K | 38.1% | 1 |
| Apr 2026 | Tractor brands | 6.5K | 38.4% | 1 |
| May 2026 | Tractor brands | 6.7K | 38.5% | 1 |
| Jun 2026 | Tractor brands | 6.5K | 35.1% | 1 |
| Jul 2026 | Tractor brands | 5.4K | 38% | 1 |
| Aug 2026 | Tractor brands | 6.2K | 38.4% | 1 |
| Sep 2026 | Tractor brands | — | — | — |

## How is John Deere measured?

Brandwave collects information about searches that people make online using John Deere’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “brandt john deere”
- “deere com”
- “john deere”
- “john deere 6110m”
- “john deere 6r”
- “john deere 8r”
- “john deere 9rx”
- “john deere caps”
- “john deere childrens tractor”
- “john deere d110”
- “john deere excavators”
- “john deere farm equipment”
- “john deere gator”
- “john deere lawn mowers”
- “john deere mowers”
- “john deere near me”
- “john deere nz”
- “john deere online”
- “john deere ride on”
- “john deere riding lawn mowers”
- “john deere riding mowers”
- “john deere tractor”
- “john deere x300r”
- “john deere zero turn mowers”
- “johndeere”
- “johndeere nz”
- “johndeere tractor”

## Which tractor brands compete with John Deere?

- [Kubota](/demand/nz/brands/kubota): Head-to-head: /demand/nz/compare/john-deere-vs-kubota
- [Massey Ferguson](/demand/nz/brands/massey-ferguson): Head-to-head: /demand/nz/compare/john-deere-vs-massey-ferguson
- [CLAAS](/demand/nz/brands/claas): Head-to-head: /demand/nz/compare/claas-vs-john-deere
- [Fendt](/demand/nz/brands/fendt): Head-to-head: /demand/nz/compare/fendt-vs-john-deere
- [Case IH](/demand/nz/brands/case-ih): Head-to-head: /demand/nz/compare/case-ih-vs-john-deere
- [New Holland](/demand/nz/brands/new-holland)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "John Deere: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/john-deere

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/john-deere. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.