--- title: "John Bull: search popularity in New Zealand" description: "A New Zealand brand of safety and work boots. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/john-bull" publisher: "Brandwave" --- # John Bull: search popularity in New Zealand A New Zealand brand of safety and work boots. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: John Bull - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among boot brands**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Boot brands | 7 | 1.5% | 1.6K | - [Boot brands](/demand/nz/categories/nz-boot-brands) ## Top boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, John Bull was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. John Bull is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blundstone | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | John Bull | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Steel Blue | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Timberland | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Redback | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | R.M.Williams | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Dr. Martens | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Merrell | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | UGG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SCARPA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about boot brands - Asked ChatGPT "Which boot brand should I buy in New Zealand?": 1. Blundstone, 2. Redback, 3. John Bull, 4. Timberland - Asked ChatGPT "What are the best boot brands in New Zealand?": 1. Blundstone, 2. John Bull, 3. Steel Blue, 4. Timberland, 5. Dr. Martens, 6. R.M.Williams - Asked ChatGPT "What's the best boot brand in New Zealand for everyday wear?": 1. Blundstone, 2. Redback, 3. Dr. Martens, 4. Timberland - Searched Google, AI Overview "work boots nz": 1. Steel Blue, 2. Blundstone, 3. John Bull - Searched Google, AI Overview "men's boots nz": 1. R.M.Williams, 2. Blundstone, 3. Timberland, 4. Merrell Not named in any answer: UGG and SCARPA. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for John Bull changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for John Bull in New Zealand fell from 1.9K to 1.6K. - Across the 12 months ending September 2026, John Bull’s share of searches among boot brands in New Zealand held steady, from 1.9% to 1.5%. ## How did search popularity change for New Zealand boot brands in September 2026? - In September 2026, Dr. Martens gained share of searches among boot brands in New Zealand, from 17.5% to 21%. - In September 2026, Merrell gained share of searches among boot brands in New Zealand, from 5.2% to 6.4%. - In September 2026, Blundstone gained share of searches among boot brands in New Zealand, from 9.1% to 10.2%. - In September 2026, UGG lost share of searches among boot brands in New Zealand, from 40.2% to 33.5%. - Timberland’s share of searches among boot brands in New Zealand has gained ground for 3 months in a row, from 10.5% to 13.5% in September 2026. - Estimated monthly branded searches for Redback in New Zealand rose 48.6% over 12 measured months, from 370 to 550 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Boot brands | 1.9K | 1.9% | 7 | | Nov 2025 | Boot brands | 1.6K | 1.2% | 7 | | Dec 2025 | Boot brands | 1.3K | 0.95% | 7 | | Jan 2026 | Boot brands | 1.6K | 1.5% | 7 | | Feb 2026 | Boot brands | 1.6K | 1.7% | 7 | | Mar 2026 | Boot brands | 1.6K | 1.4% | 7 | | Apr 2026 | Boot brands | 1.6K | 1.2% | 7 | | May 2026 | Boot brands | 1.6K | 1.1% | 7 | | Jun 2026 | Boot brands | 1.6K | 1.2% | 7 | | Jul 2026 | Boot brands | 1.6K | 1.2% | 7 | | Aug 2026 | Boot brands | 1.6K | 1.3% | 7 | | Sep 2026 | Boot brands | 1.6K | 1.5% | 7 | ## How are John Bull’s branded searches counted? Brandwave collects information about searches that people make online using John Bull’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “john bull boots” - “john bull safety boots” ## Which boot brands compete with John Bull? - [UGG](/demand/nz/brands/ugg) - [Dr. Martens](/demand/nz/brands/dr-martens) - [Timberland](/demand/nz/brands/timberland) - [R.M.Williams](/demand/nz/brands/r-m-williams): Head-to-head: /demand/nz/compare/john-bull-vs-r-m-williams - [Blundstone](/demand/nz/brands/blundstone): Head-to-head: /demand/nz/compare/blundstone-vs-john-bull - [Merrell](/demand/nz/brands/merrell): Head-to-head: /demand/nz/compare/john-bull-vs-merrell - [Steel Blue](/demand/nz/brands/steel-blue): Head-to-head: /demand/nz/compare/john-bull-vs-steel-blue - [Redback](/demand/nz/brands/redback): Head-to-head: /demand/nz/compare/john-bull-vs-redback - [SCARPA](/demand/nz/brands/scarpa) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "John Bull: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/john-bull This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/john-bull. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.