--- title: "Jo Malone: search popularity and Share of Search in New Zealand" description: "Jo Malone is a fragrance brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/jo-malone" publisher: "Brandwave" --- # Jo Malone: search popularity and Share of Search in New Zealand Jo Malone is a fragrance brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Jo Malone - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among candle and home fragrance brands**: 17.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Candle and home fragrance brands | 3 | 17.3% | 7.1K | | Fragrance brands | 7 | 3.9% | 7.1K | - [Candle and home fragrance brands](/demand/nz/categories/nz-home-fragrance-brands) - [Fragrance brands](/demand/nz/categories/nz-fragrance-brands) ## How has branded search demand for Jo Malone changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Jo Malone in New Zealand held steady, from 6.8K to 7.1K. - Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among candle and home fragrance brands in New Zealand peaked at 19.1% in March 2026 and was lowest at 11.4% in November 2025. - Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among fragrance brands in New Zealand peaked at 5.5% in December 2025 and was lowest at 3.7% in June 2026. ## How did search popularity change for New Zealand candle and home fragrance brands in August 2026? - In August 2026, Aesop gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 21.9% to 28.1%. - In August 2026, Diptyque gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 11.4% to 15.2%. - In August 2026, Jo Malone gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 14.2% to 17.3%. - In August 2026, Glasshouse Fragrances gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 6.8% to 9%. - In August 2026, Ecoya lost estimated Share of Search among candle and home fragrance brands in New Zealand, from 45.7% to 30.4%. ## How did search popularity change for New Zealand fragrance brands in August 2026? - In August 2026, Dior Beauty gained estimated Share of Search among fragrance brands in New Zealand, from 18.6% to 20.5%. - In August 2026, Versace gained estimated Share of Search among fragrance brands in New Zealand, from 12.9% to 14.1%. - In August 2026, Gucci lost estimated Share of Search among fragrance brands in New Zealand, from 15.3% to 14.4%. - In August 2026, Chanel lost estimated Share of Search among fragrance brands in New Zealand, from 17.7% to 16.8%. - In August 2026, Jo Malone lost estimated Share of Search among fragrance brands in New Zealand, from 4.6% to 3.9%. - Estimated monthly branded searches for Carolina Herrera in New Zealand rose 36.3% over 11 measured months, from 3.8K to 5.2K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Candle and home fragrance brands | 6.8K | 17.5% | 3 | | Nov 2025 | Candle and home fragrance brands | 9.8K | 11.4% | 4 | | Dec 2025 | Candle and home fragrance brands | 11.8K | 16.4% | 3 | | Jan 2026 | Candle and home fragrance brands | 5.8K | 17% | 3 | | Feb 2026 | Candle and home fragrance brands | 5.5K | 18.7% | 3 | | Mar 2026 | Candle and home fragrance brands | 6.5K | 19.1% | 3 | | Apr 2026 | Candle and home fragrance brands | 6.4K | 19% | 3 | | May 2026 | Candle and home fragrance brands | 7K | 18% | 3 | | Jun 2026 | Candle and home fragrance brands | 6.3K | 16.1% | 3 | | Jul 2026 | Candle and home fragrance brands | 7.5K | 14.2% | 3 | | Aug 2026 | Candle and home fragrance brands | 7.1K | 17.3% | 3 | | Sep 2026 | Candle and home fragrance brands | — | — | — | | Oct 2025 | Fragrance brands | 6.8K | 4.2% | 7 | | Nov 2025 | Fragrance brands | 9.8K | 5.2% | 7 | | Dec 2025 | Fragrance brands | 11.8K | 5.5% | 7 | | Jan 2026 | Fragrance brands | 5.8K | 3.8% | 7 | | Feb 2026 | Fragrance brands | 5.5K | 4% | 7 | | Mar 2026 | Fragrance brands | 6.5K | 4.5% | 7 | | Apr 2026 | Fragrance brands | 6.4K | 4.3% | 7 | | May 2026 | Fragrance brands | 7K | 4% | 7 | | Jun 2026 | Fragrance brands | 6.3K | 3.7% | 7 | | Jul 2026 | Fragrance brands | 7.5K | 4.6% | 7 | | Aug 2026 | Fragrance brands | 7.1K | 3.9% | 7 | | Sep 2026 | Fragrance brands | — | — | — | ## How is Jo Malone measured? Brandwave collects information about searches that people make online using Jo Malone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “english pear freesia jo malone” - “jo malone candle” - “jo malone cologne” - “jo malone diffuser” - “jo malone eau de parfum” - “jo malone london” - “jo malone london cologne” - “jo malone near me” - “jo malone nz” - “jo malone online” - “jo malone peony & blush suede” - “jo malone scents” - “jo malone wood sage and sea salt” - “jomalone” - “jomalone co nz” - “jomalone cologne” - “jomalone diffuser” - “jomalone fragrance” - “jomalone nz” ## Which candle and home fragrance brands compete with Jo Malone? - [Ecoya](/demand/nz/brands/ecoya): Head-to-head: /demand/nz/compare/ecoya-vs-jo-malone - [Aesop](/demand/nz/brands/aesop): Head-to-head: /demand/nz/compare/aesop-vs-jo-malone - [Diptyque](/demand/nz/brands/diptyque): Head-to-head: /demand/nz/compare/diptyque-vs-jo-malone - [Glasshouse Fragrances](/demand/nz/brands/glasshouse-fragrances): Head-to-head: /demand/nz/compare/glasshouse-fragrances-vs-jo-malone ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Jo Malone: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/jo-malone This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/jo-malone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.