---
title: "Jira: search popularity in New Zealand"
description: "Jira is issue tracking software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/jira"
publisher: "Brandwave"
---

# Jira: search popularity in New Zealand

Jira is issue tracking software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Jira
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among project management software**: 12.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Project management software | 3 | 12.1% | 5.4K |

- [Project management software](/demand/nz/categories/nz-project-management-software)

## Top project management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jira was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jira is the seventh most recommended of the 12.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Asana | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| monday.com | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| ClickUp | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Trello | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Smartsheet | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Microsoft Planner | 6th | 3 of 3 | 0 of 2 | 3 of 5 |
| Jira | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Notion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| WorkflowMax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Basecamp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Wrike | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Teamwork.com | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about project management software

- Asked ChatGPT "Which project management tool should I use in New Zealand?": 1. monday.com, 2. Asana, 3. ClickUp, 4. Microsoft Planner, 5. Jira
- Asked ChatGPT "What are the best project management tools in New Zealand?": 1. monday.com, 2. Asana, 3. ClickUp, 4. Jira, 5. Microsoft Planner, 6. Trello
- Asked ChatGPT "What's the best project management tool in New Zealand for a small team?": 1. Asana, 2. ClickUp, 3. Trello, 4. monday.com, 5. Microsoft Planner
- Searched Google, AI Overview "project management software nz": 1. Smartsheet, 2. monday.com, 3. Asana, 4. Trello, 5. ClickUp
- Searched Google, AI Overview "best project management tool": 1. monday.com

Not named in any answer: Notion, WorkflowMax, Basecamp, Wrike and Teamwork.com.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Jira changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Jira in New Zealand held steady at 5.4K.
- Across the 12 months ending September 2026, Jira’s share of searches among project management software in New Zealand increased from 10.5% to 12.1%.
- Across the 12 months ending September 2026, Jira’s share of searches among project management software in New Zealand peaked at 12.1% in September 2026 and was lowest at 7.8% in February 2026.

## How did search popularity change for New Zealand project management software in September 2026?

- In September 2026, ClickUp gained share of searches among project management software in New Zealand, from 7.4% to 9.9%.
- In September 2026, Jira gained share of searches among project management software in New Zealand, from 10.9% to 12.1%.
- In September 2026, monday.com gained share of searches among project management software in New Zealand, from 2.7% to 3.7%.
- In September 2026, WorkflowMax gained share of searches among project management software in New Zealand, from 7.3% to 8.1%.
- In September 2026, Notion lost share of searches among project management software in New Zealand, from 39.3% to 35.5%.
- In September 2026, Trello lost share of searches among project management software in New Zealand, from 20.8% to 18.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Project management software | 5.4K | 10.5% | 3 |
| Nov 2025 | Project management software | 4.4K | 9.4% | 4 |
| Dec 2025 | Project management software | 2.9K | 8.4% | 4 |
| Jan 2026 | Project management software | 4.4K | 9.8% | 3 |
| Feb 2026 | Project management software | 4.4K | 7.8% | 4 |
| Mar 2026 | Project management software | 6.6K | 10.5% | 3 |
| Apr 2026 | Project management software | 4.4K | 8.8% | 4 |
| May 2026 | Project management software | 5.4K | 9.9% | 3 |
| Jun 2026 | Project management software | 4.4K | 8.3% | 4 |
| Jul 2026 | Project management software | 4.4K | 9.1% | 3 |
| Aug 2026 | Project management software | 5.4K | 10.9% | 3 |
| Sep 2026 | Project management software | 5.4K | 12.1% | 3 |

## How are Jira’s branded searches counted?

Brandwave collects information about searches that people make online using Jira’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “jira”

## Which project management software compete with Jira?

- [Notion](/demand/nz/brands/notion): Head-to-head: /demand/nz/compare/jira-vs-notion
- [Trello](/demand/nz/brands/trello): Head-to-head: /demand/nz/compare/jira-vs-trello
- [ClickUp](/demand/nz/brands/clickup): Head-to-head: /demand/nz/compare/clickup-vs-jira
- [WorkflowMax](/demand/nz/brands/workflowmax): Head-to-head: /demand/nz/compare/jira-vs-workflowmax
- [Smartsheet](/demand/nz/brands/smartsheet): Head-to-head: /demand/nz/compare/jira-vs-smartsheet
- [monday.com](/demand/nz/brands/monday-com)
- [Microsoft Planner](/demand/nz/brands/microsoft-planner)
- [Basecamp](/demand/nz/brands/basecamp)
- [Wrike](/demand/nz/brands/wrike)
- [Asana](/demand/nz/brands/asana)
- [Teamwork.com](/demand/nz/brands/teamwork-com)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Jira: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/jira

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/jira. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
