--- title: "Jira Service Management: search popularity and Share of Search in New Zealand" description: "Jira Service Management provides tools and services to coordinate IT support and service requests. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/jira-service-management" publisher: "Brandwave" --- # Jira Service Management: search popularity and Share of Search in New Zealand Jira Service Management provides tools and services to coordinate IT support and service requests. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Jira Service Management - **Owned by**: Atlassian - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among IT service management tools**: 7.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | IT service management tools | 2 | 7.5% | 220 | - [IT service management tools](/demand/nz/categories/nz-it-service-management-tools) ## How has branded search demand for Jira Service Management changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Jira Service Management in New Zealand rose from 170 to 220. - Across the 11 months ending August 2026, Jira Service Management’s estimated Share of Search among IT service management tools in New Zealand peaked at 7.9% in February 2026 and was lowest at 4.3% in May 2026. - Across the 11 months ending August 2026, Jira Service Management rose from 3rd to 2nd among IT service management tools in New Zealand. ## How did search popularity change for New Zealand IT service management tools in August 2026? - In August 2026, Jira Service Management overtook Freshservice to rank 2nd among IT service management tools in New Zealand, at 7.5%. - In August 2026, Freshservice gained estimated Share of Search among IT service management tools in New Zealand, from 5.5% to 6.8%. - In August 2026, ManageEngine gained estimated Share of Search among IT service management tools in New Zealand, from 6.2% to 7.2%. - In August 2026, ServiceNow lost estimated Share of Search among IT service management tools in New Zealand, from 81.7% to 76.7%. - HaloITSM’s estimated Share of Search among IT service management tools in New Zealand has gained ground for 3 months in a row, from 0.75% to 1.7% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | IT service management tools | 170 | 7.3% | 3 | | Nov 2025 | IT service management tools | 170 | 7.3% | 3 | | Dec 2025 | IT service management tools | 110 | 5.9% | 4 | | Jan 2026 | IT service management tools | 140 | 6.6% | 3 | | Feb 2026 | IT service management tools | 190 | 7.9% | 2 | | Mar 2026 | IT service management tools | 180 | 6% | 3 | | Apr 2026 | IT service management tools | 150 | 5.1% | 4 | | May 2026 | IT service management tools | 170 | 4.3% | 3 | | Jun 2026 | IT service management tools | 230 | 6.2% | 2 | | Jul 2026 | IT service management tools | 150 | 5.2% | 4 | | Aug 2026 | IT service management tools | 220 | 7.5% | 2 | | Sep 2026 | IT service management tools | — | — | — | ## How is Jira Service Management measured? Brandwave collects information about searches that people make online using Jira Service Management’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “jira service management” - “jira service management asset management” - “jira service management itsm” - “jira service management service desk” - “jiraservicemanagement” ## Which IT service management tools compete with Jira Service Management? - [ServiceNow](/demand/nz/brands/servicenow): Head-to-head: /demand/nz/compare/jira-service-management-vs-servicenow - [ManageEngine](/demand/nz/brands/manageengine): Head-to-head: /demand/nz/compare/jira-service-management-vs-manageengine - [Freshservice](/demand/nz/brands/freshservice): Head-to-head: /demand/nz/compare/freshservice-vs-jira-service-management - [HaloITSM](/demand/nz/brands/haloitsm): Head-to-head: /demand/nz/compare/haloitsm-vs-jira-service-management ## Who owns Jira Service Management? Jira Service Management is owned by Atlassian. Brandwave also tracks Trello, Atlassian Statuspage and Bitbucket, owned by the same company, in New Zealand. - [Atlassian](/demand/nz/companies/atlassian): Owns 5 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Jira Service Management? Jira Service Management is owned by Atlassian. Brandwave also tracks Trello, Atlassian Statuspage and Bitbucket, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Jira Service Management: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/jira-service-management This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/jira-service-management. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.