---
title: "Jetboil: search popularity in New Zealand"
description: "Jetboil makes camping stoves. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/jetboil"
publisher: "Brandwave"
---

# Jetboil: search popularity in New Zealand

Jetboil makes camping stoves. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Jetboil
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among gas canister brands**: 67.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gas canister brands | 1 | 67.3% | 1.9K |
| Camping stove brands | 1 | 91.4% | 1.9K |
| Fuel canister brands | 1 | 94.6% | 1.9K |

- [Gas canister brands](/demand/nz/categories/nz-gas-canister-brands)
- [Camping stove brands](/demand/nz/categories/nz-camping-stove-brands)
- [Fuel canister brands](/demand/nz/categories/nz-fuel-canister-brands)

## Top gas canister brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jetboil appeared in all five answers. Jetboil is the most recommended of the four.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Jetboil | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| MSR | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Gasmate | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Coleman | 4th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about gas canister brands

- Asked ChatGPT "Which gas canister brand should I buy in New Zealand?": 1. Gasmate, 2. MSR, 3. Jetboil
- Asked ChatGPT "What are the best gas canister brands in New Zealand?": 1. MSR, 2. Jetboil, 3. Gasmate
- Asked ChatGPT "What's the best gas canister brand in New Zealand for camp cooking?": 1. MSR, 2. Jetboil
- Searched Google, AI Overview "gas canister nz": 1. Jetboil, 2. Gasmate
- Searched Google, AI Overview "jet boil gas canister": 1. Jetboil, 2. MSR, 3. Coleman, 4. Gasmate

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Jetboil changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Jetboil in New Zealand held steady at 1.9K.
- Across the 12 months ending September 2026, Jetboil’s share of searches among gas canister brands in New Zealand increased from 60.9% to 67.3%.
- Across the 12 months ending September 2026, Jetboil’s share of searches among gas canister brands in New Zealand peaked at 69.8% in July 2026 and was lowest at 60.9% in October 2025.
- Across the 12 months ending September 2026, Jetboil’s share of searches among camping stove brands in New Zealand increased from 88.9% to 91.4%.
- Across the 12 months ending September 2026, Jetboil’s share of searches among camping stove brands in New Zealand peaked at 92.4% in April 2026 and was lowest at 86.1% in November 2025.
- Across the 12 months ending September 2026, Jetboil’s share of searches among fuel canister brands in New Zealand decreased from 95.1% to 94.6%.
- Across the 12 months ending September 2026, Jetboil’s share of searches among fuel canister brands in New Zealand peaked at 96.1% in December 2025 and was lowest at 93.5% in January 2026.

## How did search popularity change for New Zealand gas canister brands in September 2026?

- In September 2026, Gasmate gained share of searches among gas canister brands in New Zealand, from 28% to 28.9%.
- In September 2026, Jetboil gained share of searches among gas canister brands in New Zealand, from 66.7% to 67.3%.
- In September 2026, MSR lost share of searches among gas canister brands in New Zealand, from 4.5% to 3.5%.

## How did search popularity change for New Zealand camping stove brands in September 2026?

- In September 2026, Coleman gained share of searches among camping stove brands in New Zealand, from 2.2% to 3.3%.
- In September 2026, MSR lost share of searches among camping stove brands in New Zealand, from 6.2% to 4.8%.

## How did search popularity change for New Zealand fuel canister brands in September 2026?

- In September 2026, Jetboil gained share of searches among fuel canister brands in New Zealand, from 93.6% to 94.6%.
- In September 2026, MSR lost share of searches among fuel canister brands in New Zealand, from 6.4% to 5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gas canister brands | 1.9K | 60.9% | 1 |
| Nov 2025 | Gas canister brands | 2.4K | 64.9% | 1 |
| Dec 2025 | Gas canister brands | 2.9K | 64.4% | 1 |
| Jan 2026 | Gas canister brands | 2.4K | 62.8% | 1 |
| Feb 2026 | Gas canister brands | 1.9K | 66.6% | 1 |
| Mar 2026 | Gas canister brands | 2.4K | 69.7% | 1 |
| Apr 2026 | Gas canister brands | 2.4K | 67.8% | 1 |
| May 2026 | Gas canister brands | 1.6K | 68.5% | 1 |
| Jun 2026 | Gas canister brands | 1.6K | 69.5% | 1 |
| Jul 2026 | Gas canister brands | 1.6K | 69.8% | 1 |
| Aug 2026 | Gas canister brands | 1.6K | 66.7% | 1 |
| Sep 2026 | Gas canister brands | 1.9K | 67.3% | 1 |
| Oct 2025 | Camping stove brands | 1.9K | 88.9% | 1 |
| Nov 2025 | Camping stove brands | 2.4K | 86.1% | 1 |
| Dec 2025 | Camping stove brands | 2.9K | 88.3% | 1 |
| Jan 2026 | Camping stove brands | 2.4K | 86.2% | 1 |
| Feb 2026 | Camping stove brands | 1.9K | 91.4% | 1 |
| Mar 2026 | Camping stove brands | 2.4K | 90.9% | 1 |
| Apr 2026 | Camping stove brands | 2.4K | 92.4% | 1 |
| May 2026 | Camping stove brands | 1.6K | 92% | 1 |
| Jun 2026 | Camping stove brands | 1.6K | 92% | 1 |
| Jul 2026 | Camping stove brands | 1.6K | 90.5% | 1 |
| Aug 2026 | Camping stove brands | 1.6K | 91% | 1 |
| Sep 2026 | Camping stove brands | 1.9K | 91.4% | 1 |
| Oct 2025 | Fuel canister brands | 1.9K | 95.1% | 1 |
| Nov 2025 | Fuel canister brands | 2.4K | 95.3% | 1 |
| Dec 2025 | Fuel canister brands | 2.9K | 96.1% | 1 |
| Jan 2026 | Fuel canister brands | 2.4K | 93.5% | 1 |
| Feb 2026 | Fuel canister brands | 1.9K | 95.5% | 1 |
| Mar 2026 | Fuel canister brands | 2.4K | 94.1% | 1 |
| Apr 2026 | Fuel canister brands | 2.4K | 94.5% | 1 |
| May 2026 | Fuel canister brands | 1.6K | 95.3% | 1 |
| Jun 2026 | Fuel canister brands | 1.6K | 95.3% | 1 |
| Jul 2026 | Fuel canister brands | 1.6K | 94.7% | 1 |
| Aug 2026 | Fuel canister brands | 1.6K | 93.6% | 1 |
| Sep 2026 | Fuel canister brands | 1.9K | 94.6% | 1 |

## How are Jetboil’s branded searches counted?

Brandwave collects information about searches that people make online using Jetboil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “jetboil”
- “jetboil camping stove”

## Which gas canister brands compete with Jetboil?

- [Gasmate](/demand/nz/brands/gasmate): Head-to-head: /demand/nz/compare/gasmate-vs-jetboil
- [MSR](/demand/nz/brands/msr): Head-to-head: /demand/nz/compare/jetboil-vs-msr
- [Coleman](/demand/nz/brands/coleman): Head-to-head: /demand/nz/compare/coleman-vs-jetboil

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Jetboil: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/jetboil

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/jetboil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
