--- title: "Jengo: search popularity in New Zealand" description: "A maker of bassinets and baby furniture. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/jengo" publisher: "Brandwave" --- # Jengo: search popularity in New Zealand A maker of bassinets and baby furniture. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Jengo - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among baby bassinet brands**: 0.27% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby bassinet brands | 7 | 0.27% | 30 | - [Baby bassinet brands](/demand/nz/categories/nz-baby-bassinet-brands) ## Top baby bassinet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jengo was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Jengo is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maxi-Cosi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | BabyRest | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Jengo | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Edwards & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nuna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BabyBjörn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Phil & Teds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby bassinet brands - Asked ChatGPT "Which baby bassinet brand should I buy in New Zealand?": 1. BabyRest, 2. Maxi-Cosi, 3. Jengo - Asked ChatGPT "What are the best baby bassinet brands in New Zealand?": 1. Maxi-Cosi, 2. BabyRest, 3. Jengo - Asked ChatGPT "What's the best baby bassinet brand in New Zealand for newborn sleep?": 1. Jengo - Searched Google, AI Overview "portable bassinet nz": 1. Maxi-Cosi - Searched Google, AI Overview "baby bassinet brands nz": named none of the brands we track Not named in any answer: Edwards & Co, Nuna, BabyBjörn and Phil & Teds. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Jengo changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Jengo in New Zealand held steady at 30. - Across the 12 months ending September 2026, Jengo’s share of searches among baby bassinet brands in New Zealand held steady, from 0.26% to 0.27%. ## How did search popularity change for New Zealand baby bassinet brands in September 2026? - In September 2026, BabyBjörn overtook Phil & Teds to rank 4th among baby bassinet brands in New Zealand, with 5.7% of the searches. - In September 2026, Maxi-Cosi gained share of searches among baby bassinet brands in New Zealand, from 30.6% to 35.2%. - In September 2026, Nuna gained share of searches among baby bassinet brands in New Zealand, from 12.6% to 17.1%. - In September 2026, Phil & Teds gained share of searches among baby bassinet brands in New Zealand, from 4.6% to 5.3%. - In September 2026, Edwards & Co lost share of searches among baby bassinet brands in New Zealand, from 45.6% to 35.2%. - Estimated monthly branded searches for BabyRest in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby bassinet brands | 30 | 0.26% | 7 | | Nov 2025 | Baby bassinet brands | 30 | 0.25% | 7 | | Dec 2025 | Baby bassinet brands | 40 | 0.41% | 7 | | Jan 2026 | Baby bassinet brands | 20 | 0.17% | 7 | | Feb 2026 | Baby bassinet brands | 20 | 0.19% | 7 | | Mar 2026 | Baby bassinet brands | 40 | 0.32% | 7 | | Apr 2026 | Baby bassinet brands | 40 | 0.38% | 7 | | May 2026 | Baby bassinet brands | 40 | 0.37% | 7 | | Jun 2026 | Baby bassinet brands | 40 | 0.34% | 7 | | Jul 2026 | Baby bassinet brands | 40 | 0.36% | 7 | | Aug 2026 | Baby bassinet brands | 50 | 0.39% | 7 | | Sep 2026 | Baby bassinet brands | 30 | 0.27% | 7 | ## How are Jengo’s branded searches counted? Brandwave collects information about searches that people make online using Jengo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “jengo” ## Which baby bassinet brands compete with Jengo? - [Edwards & Co](/demand/nz/brands/edwards-and-co) - [Maxi-Cosi](/demand/nz/brands/maxi-cosi): Head-to-head: /demand/nz/compare/jengo-vs-maxi-cosi - [Nuna](/demand/nz/brands/nuna): Head-to-head: /demand/nz/compare/jengo-vs-nuna - [BabyBjörn](/demand/nz/brands/babybjorn): Head-to-head: /demand/nz/compare/babybjorn-vs-jengo - [Phil & Teds](/demand/nz/brands/phil-and-teds): Head-to-head: /demand/nz/compare/jengo-vs-phil-and-teds - [BabyRest](/demand/nz/brands/babyrest): Head-to-head: /demand/nz/compare/babyrest-vs-jengo ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Jengo: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/jengo This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/jengo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.