--- title: "Jed's: search popularity in New Zealand" description: "Jed's makes instant coffee. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/jeds" publisher: "Brandwave" --- # Jed's: search popularity in New Zealand Jed's makes instant coffee. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Jed's - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among supermarket coffee brands**: 4.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Supermarket coffee brands | 6 | 4.4% | 1.5K | - [Supermarket coffee brands](/demand/nz/categories/nz-instant-coffee-brands) ## Top supermarket coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jed's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Jed's is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Robert Harris | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Coffee Supreme | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Moccona | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nescafé | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Jed's | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Gregg's | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Avalanche | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vittoria Coffee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about supermarket coffee brands - Asked ChatGPT "Which supermarket coffee brand should I buy in New Zealand?": 1. Robert Harris, 2. Moccona, 3. Gregg's, 4. Nescafé - Asked ChatGPT "What are the best supermarket coffee brands in New Zealand?": 1. Coffee Supreme, 2. Robert Harris, 3. Moccona, 4. Jed's - Asked ChatGPT "What's the best supermarket coffee brand in New Zealand for everyday coffee?": 1. Robert Harris - Searched Google, AI Overview "instant coffee brands nz": 1. Robert Harris, 2. Nescafé, 3. Coffee Supreme, 4. Jed's, 5. Moccona - Searched Google, AI Overview "best instant coffee": 1. Robert Harris, 2. Coffee Supreme, 3. Nescafé Not named in any answer: Avalanche and Vittoria Coffee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Jed's changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Jed's in New Zealand fell from 1.9K to 1.5K. - Across the 12 months ending September 2026, Jed's’ share of searches among supermarket coffee brands in New Zealand decreased from 7.4% to 4.4%. - Across the 12 months ending September 2026, Jed's’ share of searches among supermarket coffee brands in New Zealand peaked at 7.4% in October 2025 and was lowest at 4.1% in March 2026. - Across the 12 months ending September 2026, Jed's fell from 5th to 6th among supermarket coffee brands in New Zealand. ## How did search popularity change for New Zealand supermarket coffee brands in September 2026? - In September 2026, Robert Harris overtook Coffee Supreme to rank 2nd among supermarket coffee brands in New Zealand, with 21.2% of the searches. - In September 2026, Nescafé overtook Coffee Supreme to rank 3rd among supermarket coffee brands in New Zealand, with 18.9% of the searches. - In September 2026, Moccona gained share of searches among supermarket coffee brands in New Zealand, from 23.1% to 23.9%. - In September 2026, Coffee Supreme lost share of searches among supermarket coffee brands in New Zealand, from 19.7% to 16.2%. - In September 2026, Gregg's lost share of searches among supermarket coffee brands in New Zealand, from 4.5% to 3.9%. - In September 2026, Vittoria Coffee lost share of searches among supermarket coffee brands in New Zealand, from 5% to 4.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Supermarket coffee brands | 1.9K | 7.4% | 5 | | Nov 2025 | Supermarket coffee brands | 1.4K | 5.2% | 6 | | Dec 2025 | Supermarket coffee brands | 1.2K | 4.4% | 6 | | Jan 2026 | Supermarket coffee brands | 1.2K | 4.4% | 6 | | Feb 2026 | Supermarket coffee brands | 1.1K | 4.5% | 6 | | Mar 2026 | Supermarket coffee brands | 1.3K | 4.1% | 7 | | Apr 2026 | Supermarket coffee brands | 1.3K | 4.6% | 6 | | May 2026 | Supermarket coffee brands | 1.5K | 4.8% | 6 | | Jun 2026 | Supermarket coffee brands | 1.5K | 5.1% | 6 | | Jul 2026 | Supermarket coffee brands | 1.5K | 4.2% | 8 | | Aug 2026 | Supermarket coffee brands | 1.5K | 4.4% | 8 | | Sep 2026 | Supermarket coffee brands | 1.5K | 4.4% | 6 | ## How are Jed's’ branded searches counted? Brandwave collects information about searches that people make online using Jed's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “jeds” - “jeds coffee” - “jeds instant coffee” ## Which supermarket coffee brands compete with Jed's? - [Moccona](/demand/nz/brands/moccona) - [Robert Harris](/demand/nz/brands/robert-harris) - [Nescafé](/demand/nz/brands/nescafe): Head-to-head: /demand/nz/compare/jeds-vs-nescafe - [Coffee Supreme](/demand/nz/brands/coffee-supreme): Head-to-head: /demand/nz/compare/coffee-supreme-vs-jeds - [Avalanche](/demand/nz/brands/avalanche): Head-to-head: /demand/nz/compare/avalanche-vs-jeds - [Vittoria Coffee](/demand/nz/brands/vittoria-coffee): Head-to-head: /demand/nz/compare/jeds-vs-vittoria-coffee - [Gregg's](/demand/nz/brands/greggs): Head-to-head: /demand/nz/compare/greggs-vs-jeds ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Jed's: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/jeds This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/jeds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.