---
title: "JCB: search popularity in New Zealand"
description: "JCB builds excavators, loaders and construction equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/jcb"
publisher: "Brandwave"
---

# JCB: search popularity in New Zealand

JCB builds excavators, loaders and construction equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: JCB
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among excavator brands**: 0.94%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Excavator brands | 13 | 0.94% | 70 |
| Wheel loader brands | 4 | 7.8% | 40 |

- [Excavator brands](/demand/nz/categories/nz-excavator-brands)
- [Wheel loader brands](/demand/nz/categories/nz-wheel-loader-brands)

## Top excavator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JCB did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Komatsu | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Kubota | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Hitachi | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Caterpillar | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Takeuchi | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| Yanmar | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| CablePrice | 7th | 3 of 3 | 0 of 2 | 3 of 5 |
| Sany | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Terra Cat | 9th | 3 of 3 | 0 of 2 | 3 of 5 |
| Kobelco | 10th | 1 of 3 | 1 of 2 | 2 of 5 |
| Bobcat | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Sumitomo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| JCB | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about excavator brands

- Asked ChatGPT "Which excavator brand should I buy in New Zealand?": 1. Kubota, 2. Takeuchi, 3. Yanmar, 4. Komatsu, 5. Hitachi, 6. CablePrice, 7. Terra Cat, 8. Caterpillar
- Asked ChatGPT "What are the best excavator brands in New Zealand?": 1. Kubota, 2. Komatsu, 3. Hitachi, 4. Caterpillar, 5. Takeuchi, 6. Yanmar, 7. Sany, 8. CablePrice, 9. Terra Cat, 10. Kobelco
- Asked ChatGPT "What's the best excavator brand in New Zealand for earthmoving work?": 1. Komatsu, 2. Caterpillar, 3. Hitachi, 4. Kubota, 5. Takeuchi, 6. Sany, 7. Terra Cat, 8. CablePrice
- Searched Google, AI Overview "best excavator": 1. Caterpillar, 2. Komatsu, 3. Hitachi, 4. Kobelco, 5. Bobcat, 6. Kubota
- Searched Google, AI Overview "mini excavator brands": 1. Caterpillar

Not named in any answer: Sumitomo and JCB.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for JCB changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for JCB in New Zealand fell from 140 to 70.
- Across the 12 months ending September 2026, JCB’s share of searches among excavator brands in New Zealand decreased from 1.7% to 0.94%.
- Across the 12 months ending September 2026, JCB’s share of searches among excavator brands in New Zealand peaked at 2.7% in January 2026 and was lowest at 0.94% in September 2026.
- Across the 12 months ending September 2026, JCB fell from 11th to 13th among excavator brands in New Zealand.
- Across the 12 months ending September 2026, JCB’s share of searches among wheel loader brands in New Zealand decreased from 20.5% to 7.8%.
- Across the 12 months ending September 2026, JCB fell from 3rd to 4th among wheel loader brands in New Zealand.

## How did search popularity change for New Zealand excavator brands in September 2026?

- In September 2026, Kobelco overtook Bobcat and 2 others to rank 9th among excavator brands in New Zealand, with 2.2% of the searches.
- In September 2026, Kubota gained share of searches among excavator brands in New Zealand, from 18.3% to 23.1%.
- In September 2026, Sumitomo gained share of searches among excavator brands in New Zealand, from 5.4% to 6.2%.
- In September 2026, Yanmar gained share of searches among excavator brands in New Zealand, from 2.9% to 3.5%.
- In September 2026, Terra Cat lost share of searches among excavator brands in New Zealand, from 39.6% to 32.4%.
- In September 2026, CablePrice lost share of searches among excavator brands in New Zealand, from 14.3% to 13.5%.

## How did search popularity change for New Zealand wheel loader brands in September 2026?

- In September 2026, Volvo Construction Equipment gained share of searches among wheel loader brands in New Zealand, from 13.7% to 27.5%.
- In September 2026, Komatsu gained share of searches among wheel loader brands in New Zealand, from 0% to 2%.
- In September 2026, Hitachi lost share of searches among wheel loader brands in New Zealand, from 41.2% to 33.3%.
- In September 2026, Bobcat lost share of searches among wheel loader brands in New Zealand, from 33.3% to 27.5%.
- In September 2026, JCB lost share of searches among wheel loader brands in New Zealand, from 9.8% to 7.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Excavator brands | 140 | 1.7% | 11 |
| Nov 2025 | Excavator brands | 120 | 1.4% | 12 |
| Dec 2025 | Excavator brands | 120 | 1.8% | 8 |
| Jan 2026 | Excavator brands | 210 | 2.7% | 7 |
| Feb 2026 | Excavator brands | 80 | 1% | 13 |
| Mar 2026 | Excavator brands | 120 | 1.2% | 12 |
| Apr 2026 | Excavator brands | 120 | 1.6% | 10 |
| May 2026 | Excavator brands | 120 | 1.4% | 13 |
| Jun 2026 | Excavator brands | 100 | 1.1% | 13 |
| Jul 2026 | Excavator brands | 100 | 1.4% | 13 |
| Aug 2026 | Excavator brands | 100 | 1.1% | 13 |
| Sep 2026 | Excavator brands | 70 | 0.94% | 13 |
| Oct 2025 | Wheel loader brands | 90 | 20.5% | 3 |
| Nov 2025 | Wheel loader brands | 50 | 11.4% | 3 |
| Dec 2025 | Wheel loader brands | 50 | 16.1% | 4 |
| Jan 2026 | Wheel loader brands | 40 | 10.5% | 4 |
| Feb 2026 | Wheel loader brands | 50 | 13.5% | 4 |
| Mar 2026 | Wheel loader brands | 70 | 15.2% | 3 |
| Apr 2026 | Wheel loader brands | 70 | 18.9% | 3 |
| May 2026 | Wheel loader brands | 70 | 15.9% | 3 |
| Jun 2026 | Wheel loader brands | 50 | 11.1% | 4 |
| Jul 2026 | Wheel loader brands | 50 | 10.9% | 4 |
| Aug 2026 | Wheel loader brands | 50 | 9.8% | 4 |
| Sep 2026 | Wheel loader brands | 40 | 7.8% | 4 |

## How are JCB’s branded searches counted?

Brandwave collects information about searches that people make online using JCB’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “jcb digger”
- “jcb excavator”

## Which excavator brands compete with JCB?

- [Terra Cat](/demand/nz/brands/terra-cat)
- [Kubota](/demand/nz/brands/kubota)
- [CablePrice](/demand/nz/brands/cableprice)
- [Caterpillar](/demand/nz/brands/caterpillar)
- [Sumitomo](/demand/nz/brands/sumitomo)
- [Hitachi](/demand/nz/brands/hitachi)
- [Yanmar](/demand/nz/brands/yanmar)
- [Sany](/demand/nz/brands/sany): Head-to-head: /demand/nz/compare/jcb-vs-sany
- [Kobelco](/demand/nz/brands/kobelco): Head-to-head: /demand/nz/compare/jcb-vs-kobelco
- [Takeuchi](/demand/nz/brands/takeuchi): Head-to-head: /demand/nz/compare/jcb-vs-takeuchi
- [Bobcat](/demand/nz/brands/bobcat): Head-to-head: /demand/nz/compare/bobcat-vs-jcb
- [Komatsu](/demand/nz/brands/komatsu): Head-to-head: /demand/nz/compare/jcb-vs-komatsu

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "JCB: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/jcb

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/jcb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.