--- title: "JB Morrison: search popularity and Share of Search in New Zealand" description: "JB Morrison provides legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/jb-morrison" publisher: "Brandwave" --- # JB Morrison: search popularity and Share of Search in New Zealand JB Morrison provides legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: JB Morrison - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among rotorua law firms**: 49.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Rotorua law firms | 1 | 49.1% | 1.1K | | Wellington law firms | 1 | 47.1% | 1.1K | - [Rotorua law firms](/demand/nz/categories/nz-rotorua-law-firms) - [Wellington law firms](/demand/nz/categories/nz-wellington-law-firms) ## How has branded search demand for JB Morrison changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for JB Morrison in New Zealand held steady at 1.1K. - Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among rotorua law firms in New Zealand decreased from 49.8% to 49.1%. - Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among rotorua law firms in New Zealand peaked at 55.2% in April 2026 and was lowest at 43.3% in December 2025. - Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among wellington law firms in New Zealand increased from 43% to 47.1%. - Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among wellington law firms in New Zealand peaked at 47.1% in August 2026 and was lowest at 36.3% in December 2025. ## How did search popularity change for New Zealand rotorua law firms in August 2026? - In August 2026, JB Morrison gained estimated Share of Search among rotorua law firms in New Zealand, from 45.4% to 49.1%. - In August 2026, Lance Lawson lost estimated Share of Search among rotorua law firms in New Zealand, from 27.3% to 25.9%. - In August 2026, Sandford Wall lost estimated Share of Search among rotorua law firms in New Zealand, from 6% to 5.3%. - In August 2026, The Law Shop lost estimated Share of Search among rotorua law firms in New Zealand, from 19.4% to 18.9%. - Estimated monthly branded searches for OSC Law in New Zealand fell 66.7% over 11 measured months, from 30 to 10 in August 2026. ## How did search popularity change for New Zealand wellington law firms in August 2026? - In August 2026, JB Morrison gained estimated Share of Search among wellington law firms in New Zealand, from 43.8% to 47.1%. - In August 2026, Macalister Mazengarb gained estimated Share of Search among wellington law firms in New Zealand, from 17% to 18.5%. - In August 2026, Gault Mitchell Law lost estimated Share of Search among wellington law firms in New Zealand, from 33% to 29.4%. - In August 2026, Cameron Lawyers lost estimated Share of Search among wellington law firms in New Zealand, from 6.3% to 5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rotorua law firms | 1.1K | 49.8% | 1 | | Nov 2025 | Rotorua law firms | 1.1K | 47.6% | 1 | | Dec 2025 | Rotorua law firms | 740 | 43.3% | 1 | | Jan 2026 | Rotorua law firms | 840 | 45.7% | 1 | | Feb 2026 | Rotorua law firms | 1K | 45.9% | 1 | | Mar 2026 | Rotorua law firms | 1.4K | 54.3% | 1 | | Apr 2026 | Rotorua law firms | 1.1K | 55.2% | 1 | | May 2026 | Rotorua law firms | 1K | 49.8% | 1 | | Jun 2026 | Rotorua law firms | 1.2K | 47.2% | 1 | | Jul 2026 | Rotorua law firms | 980 | 45.4% | 1 | | Aug 2026 | Rotorua law firms | 1.1K | 49.1% | 1 | | Sep 2026 | Rotorua law firms | — | — | — | | Oct 2025 | Wellington law firms | 1.1K | 43% | 1 | | Nov 2025 | Wellington law firms | 1.1K | 41.2% | 1 | | Dec 2025 | Wellington law firms | 740 | 36.3% | 1 | | Jan 2026 | Wellington law firms | 840 | 40% | 1 | | Feb 2026 | Wellington law firms | 1K | 44.1% | 1 | | Mar 2026 | Wellington law firms | 1.4K | 46.6% | 1 | | Apr 2026 | Wellington law firms | 1.1K | 42.4% | 1 | | May 2026 | Wellington law firms | 1K | 36.6% | 2 | | Jun 2026 | Wellington law firms | 1.2K | 46.7% | 1 | | Jul 2026 | Wellington law firms | 980 | 43.8% | 1 | | Aug 2026 | Wellington law firms | 1.1K | 47.1% | 1 | | Sep 2026 | Wellington law firms | — | — | — | ## How is JB Morrison measured? Brandwave collects information about searches that people make online using JB Morrison’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “jb morrison” - “jb morrison lawyers” - “jb morrison rotorua” - “jb morrison wellington” ## Which rotorua law firms compete with JB Morrison? - [Lance Lawson](/demand/nz/brands/lance-lawson): Head-to-head: /demand/nz/compare/jb-morrison-vs-lance-lawson - [The Law Shop](/demand/nz/brands/the-law-shop): Head-to-head: /demand/nz/compare/jb-morrison-vs-the-law-shop - [Sandford Wall](/demand/nz/brands/sandford-wall): Head-to-head: /demand/nz/compare/jb-morrison-vs-sandford-wall - [OSC Law](/demand/nz/brands/osc-law): Head-to-head: /demand/nz/compare/jb-morrison-vs-osc-law - [Rodgers & Co](/demand/nz/brands/rodgers-co-lawyers): Head-to-head: /demand/nz/compare/jb-morrison-vs-rodgers-co-lawyers ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "JB Morrison: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/jb-morrison This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/jb-morrison. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.