--- title: "Jay Jays: search popularity and Share of Search in New Zealand" description: "Jay Jays is a streetwear or surf retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/jay-jays" publisher: "Brandwave" --- # Jay Jays: search popularity and Share of Search in New Zealand Jay Jays is a streetwear or surf retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Jay Jays - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among streetwear and surf retailers**: 27.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streetwear and surf retailers | 2 | 27.1% | 29.1K | - [Streetwear and surf retailers](/demand/nz/categories/nz-streetwear-and-surf-retailers) ## How has branded search demand for Jay Jays changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Jay Jays in New Zealand fell from 34.9K to 29.1K. - Across the 11 months ending August 2026, Jay Jays’ estimated Share of Search among streetwear and surf retailers in New Zealand decreased from 27.7% to 27.1%. - Across the 11 months ending August 2026, Jay Jays’ estimated Share of Search among streetwear and surf retailers in New Zealand peaked at 29.2% in December 2025 and was lowest at 23.5% in November 2025. ## How did search popularity change for New Zealand streetwear and surf retailers in August 2026? - In August 2026, Hype DC overtook North Beach to rank 4th among streetwear and surf retailers in New Zealand, at 8.4%. - In August 2026, General Pants Co gained estimated Share of Search among streetwear and surf retailers in New Zealand, from 10.9% to 12.5%. - In August 2026, Jay Jays lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 28.6% to 27.1%. - In August 2026, Culture Kings lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 44.7% to 44%. - Estimated monthly branded searches for Area 51 in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streetwear and surf retailers | 34.9K | 27.7% | 2 | | Nov 2025 | Streetwear and surf retailers | 46.3K | 23.5% | 2 | | Dec 2025 | Streetwear and surf retailers | 57.5K | 29.2% | 2 | | Jan 2026 | Streetwear and surf retailers | 30.2K | 25.3% | 2 | | Feb 2026 | Streetwear and surf retailers | 24.6K | 25.7% | 2 | | Mar 2026 | Streetwear and surf retailers | 32.8K | 28.1% | 2 | | Apr 2026 | Streetwear and surf retailers | 33K | 27.6% | 2 | | May 2026 | Streetwear and surf retailers | 34K | 28.1% | 2 | | Jun 2026 | Streetwear and surf retailers | 29K | 25.6% | 2 | | Jul 2026 | Streetwear and surf retailers | 29K | 28.6% | 2 | | Aug 2026 | Streetwear and surf retailers | 29.1K | 27.1% | 2 | | Sep 2026 | Streetwear and surf retailers | — | — | — | ## How is Jay Jays measured? Brandwave collects information about searches that people make online using Jay Jays’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “jay jays” - “jay jays botany” - “jay jays jeans” - “jay jays near me” - “jay jays northland” - “jay jays nz” - “jay jays online” - “jay jays outfits” - “jay jays queensgate” - “jay jays st lukes” - “jay jays sylvia park” - “jay jays t shirts” - “jayjays” - “jayjays albany” - “jayjays christmas shirts” - “jayjays co nz” - “jayjays nz” - “jayjays richmond” ## Which streetwear and surf retailers compete with Jay Jays? - [Culture Kings](/demand/nz/brands/culture-kings): Head-to-head: /demand/nz/compare/culture-kings-vs-jay-jays - [General Pants Co](/demand/nz/brands/general-pants-co): Head-to-head: /demand/nz/compare/general-pants-co-vs-jay-jays - [Hype DC](/demand/nz/brands/hype-dc): Head-to-head: /demand/nz/compare/hype-dc-vs-jay-jays - [North Beach](/demand/nz/brands/north-beach): Head-to-head: /demand/nz/compare/jay-jays-vs-north-beach - [Area 51](/demand/nz/brands/area-51): Head-to-head: /demand/nz/compare/area-51-vs-jay-jays ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Jay Jays: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/jay-jays This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/jay-jays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.