---
title: "James Hardie: search popularity and Share of Search in New Zealand"
description: "James Hardie makes building products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/james-hardie"
publisher: "Brandwave"
---

# James Hardie: search popularity and Share of Search in New Zealand

James Hardie makes building products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: James Hardie
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among building product brands**: 41.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Building product brands | 1 | 41.4% | 7.9K |

- [Building product brands](/demand/nz/categories/nz-building-product-brands)

## How has branded search demand for James Hardie changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for James Hardie in New Zealand held steady, from 7.7K to 7.9K.
- Across the 11 months ending August 2026, James Hardie’s estimated Share of Search among building product brands in New Zealand peaked at 41.4% in August 2026 and was lowest at 37.6% in December 2025.

## How did search popularity change for New Zealand building product brands in August 2026?

- In August 2026, James Hardie gained estimated Share of Search among building product brands in New Zealand, from 37.8% to 41.4%.
- In August 2026, GIB lost estimated Share of Search among building product brands in New Zealand, from 22.5% to 20.7%.
- In August 2026, Laminex lost estimated Share of Search among building product brands in New Zealand, from 26.3% to 25.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Building product brands | 7.7K | 40.9% | 1 |
| Nov 2025 | Building product brands | 6.8K | 40.6% | 1 |
| Dec 2025 | Building product brands | 4.7K | 37.6% | 1 |
| Jan 2026 | Building product brands | 5.8K | 37.9% | 1 |
| Feb 2026 | Building product brands | 6.7K | 39.9% | 1 |
| Mar 2026 | Building product brands | 8K | 40.5% | 1 |
| Apr 2026 | Building product brands | 6.7K | 39.1% | 1 |
| May 2026 | Building product brands | 7.3K | 37.7% | 1 |
| Jun 2026 | Building product brands | 7.5K | 38.6% | 1 |
| Jul 2026 | Building product brands | 6.8K | 37.8% | 1 |
| Aug 2026 | Building product brands | 7.9K | 41.4% | 1 |
| Sep 2026 | Building product brands | — | — | — |

## How is James Hardie measured?

Brandwave collects information about searches that people make online using James Hardie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “axon cladding james hardie”
- “james hardie”
- “james hardie axon”
- “james hardie axon panel”
- “james hardie batten board”
- “james hardie board”
- “james hardie easylap”
- “james hardie fiber cement siding”
- “james hardie flex”
- “james hardie hardiepanel”
- “james hardie linea”
- “james hardie linea weatherboard”
- “james hardie near me”
- “james hardie nz”
- “james hardie plasterboard”
- “james hardie soffit”
- “james hardie stria”
- “james hardie stria cladding”
- “james hardie villaboard”
- “james hardie weatherboard”
- “jameshardie”
- “jameshardie board”
- “jameshardie cladding”
- “jameshardie co nz”
- “jameshardie nz”

## Which building product brands compete with James Hardie?

- [Laminex](/demand/nz/brands/laminex): Head-to-head: /demand/nz/compare/james-hardie-vs-laminex
- [GIB](/demand/nz/brands/gib): Head-to-head: /demand/nz/compare/gib-vs-james-hardie
- [Abodo](/demand/nz/brands/abodo): Head-to-head: /demand/nz/compare/abodo-vs-james-hardie
- [Resene Construction Systems](/demand/nz/brands/resene-construction-systems): Head-to-head: /demand/nz/compare/james-hardie-vs-resene-construction-systems

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "James Hardie: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/james-hardie

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/james-hardie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.