--- title: "Jacobs: search popularity in New Zealand" description: "A maker of drill chucks and chuck keys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/jacobs-chuck" publisher: "Brandwave" --- # Jacobs: search popularity in New Zealand A maker of drill chucks and chuck keys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Jacobs - **Owned by**: Stanley Black & Decker - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among chuck key brands**: 0.08% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chuck key brands | 3 | 0.08% | 30 | | Keyless chuck brands | 4 | 0.18% | 30 | - [Chuck key brands](/demand/nz/categories/nz-chuck-key-brands) - [Keyless chuck brands](/demand/nz/categories/nz-keyless-chuck-brands) ## Top chuck key brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Jacobs was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Jacobs is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jacobs | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Makita | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Bosch | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Röhm | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | DeWalt | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about chuck key brands - Asked ChatGPT "Which chuck key brand should I buy in New Zealand?": 1. Jacobs, 2. Röhm, 3. Makita, 4. Bosch - Asked ChatGPT "What are the best chuck key brands in New Zealand?": 1. Jacobs, 2. Bosch, 3. Makita, 4. Röhm - Asked ChatGPT "What's the best chuck key brand in New Zealand for a drill?": 1. Jacobs, 2. Makita, 3. DeWalt, 4. Bosch - Searched Google, AI Overview "drill chuck key": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Jacobs changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Jacobs in New Zealand fell from 50 to 30. - Across the 12 months ending September 2026, Jacobs’ share of searches among chuck key brands in New Zealand held steady, from 0.16% to 0.08%. - Across the 12 months ending September 2026, Jacobs’ share of searches among keyless chuck brands in New Zealand held steady, from 0.36% to 0.18%. ## How did search popularity change for New Zealand chuck key brands in September 2026? - In September 2026, Makita gained share of searches among chuck key brands in New Zealand, from 52.2% to 55.1%. - In September 2026, DeWalt lost share of searches among chuck key brands in New Zealand, from 47.6% to 44.7%. - In September 2026, Bosch rose from 5th to 4th among chuck key brands in New Zealand. - In September 2026, Röhm fell from 4th to 5th among chuck key brands in New Zealand. - Estimated monthly branded searches for Jacobs in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026. ## How did search popularity change for New Zealand keyless chuck brands in September 2026? - In September 2026, Makita gained share of searches among keyless chuck brands in New Zealand, from 46.3% to 53.2%. - In September 2026, Milwaukee lost share of searches among keyless chuck brands in New Zealand, from 22.8% to 17.3%. - In September 2026, DeWalt lost share of searches among keyless chuck brands in New Zealand, from 30.4% to 29.2%. - Estimated monthly branded searches for Jacobs in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chuck key brands | 50 | 0.16% | 3 | | Nov 2025 | Chuck key brands | 30 | 0.09% | 3 | | Dec 2025 | Chuck key brands | 10 | 0.03% | 4 | | Jan 2026 | Chuck key brands | 20 | 0.07% | 3 | | Feb 2026 | Chuck key brands | 70 | 0.24% | 3 | | Mar 2026 | Chuck key brands | 90 | 0.31% | 3 | | Apr 2026 | Chuck key brands | 50 | 0.17% | 3 | | May 2026 | Chuck key brands | 50 | 0.16% | 3 | | Jun 2026 | Chuck key brands | 40 | 0.12% | 3 | | Jul 2026 | Chuck key brands | 40 | 0.13% | 3 | | Aug 2026 | Chuck key brands | 70 | 0.2% | 3 | | Sep 2026 | Chuck key brands | 30 | 0.08% | 3 | | Oct 2025 | Keyless chuck brands | 50 | 0.36% | 4 | | Nov 2025 | Keyless chuck brands | 30 | 0.19% | 4 | | Dec 2025 | Keyless chuck brands | 10 | 0.07% | 5 | | Jan 2026 | Keyless chuck brands | 20 | 0.15% | 4 | | Feb 2026 | Keyless chuck brands | 70 | 0.5% | 4 | | Mar 2026 | Keyless chuck brands | 90 | 0.63% | 4 | | Apr 2026 | Keyless chuck brands | 50 | 0.36% | 4 | | May 2026 | Keyless chuck brands | 50 | 0.34% | 4 | | Jun 2026 | Keyless chuck brands | 40 | 0.25% | 4 | | Jul 2026 | Keyless chuck brands | 40 | 0.28% | 4 | | Aug 2026 | Keyless chuck brands | 70 | 0.43% | 4 | | Sep 2026 | Keyless chuck brands | 30 | 0.18% | 4 | ## How are Jacobs’ branded searches counted? Brandwave collects information about searches that people make online using Jacobs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “jacobs chuck” ## Which chuck key brands compete with Jacobs? - [Makita](/demand/nz/brands/makita): Head-to-head: /demand/nz/compare/jacobs-chuck-vs-makita - [DeWalt](/demand/nz/brands/dewalt): Head-to-head: /demand/nz/compare/dewalt-vs-jacobs-chuck - [Bosch](/demand/nz/brands/bosch): Head-to-head: /demand/nz/compare/bosch-vs-jacobs-chuck - [Röhm](/demand/nz/brands/rohm-chucks): Head-to-head: /demand/nz/compare/jacobs-chuck-vs-rohm-chucks ## Who owns Jacobs? Jacobs is owned by Stanley Black & Decker. Brandwave does not track any other brands owned by Stanley Black & Decker. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Jacobs? Jacobs is owned by Stanley Black & Decker. Brandwave does not track any other brands owned by Stanley Black & Decker. ## Cite this page Brandwave. "Jacobs: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/jacobs-chuck This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/jacobs-chuck. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.