---
title: "JA Russell: search popularity and Share of Search in New Zealand"
description: "JA Russell is an electrical wholesaler in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ja-russell"
publisher: "Brandwave"
---

# JA Russell: search popularity and Share of Search in New Zealand

JA Russell is an electrical wholesaler in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: JA Russell
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among electrical wholesalers**: 61.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Electrical wholesalers | 1 | 61.6% | 20.6K |

- [Electrical wholesalers](/demand/nz/categories/nz-electrical-wholesalers)

## How has branded search demand for JA Russell changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for JA Russell in New Zealand held steady, from 20.5K to 20.6K.
- Across the 11 months ending August 2026, JA Russell’s estimated Share of Search among electrical wholesalers in New Zealand decreased from 63.1% to 61.6%.
- Across the 11 months ending August 2026, JA Russell’s estimated Share of Search among electrical wholesalers in New Zealand peaked at 63.1% in October 2025 and was lowest at 55.7% in April 2026.

## How did search popularity change for New Zealand electrical wholesalers in August 2026?

- In August 2026, JA Russell gained estimated Share of Search among electrical wholesalers in New Zealand, from 58.6% to 61.6%.
- In August 2026, Ideal Electrical lost estimated Share of Search among electrical wholesalers in New Zealand, from 31% to 27.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Electrical wholesalers | 20.5K | 63.1% | 1 |
| Nov 2025 | Electrical wholesalers | 17.2K | 57.2% | 1 |
| Dec 2025 | Electrical wholesalers | 17.1K | 59.1% | 1 |
| Jan 2026 | Electrical wholesalers | 16.9K | 58.6% | 1 |
| Feb 2026 | Electrical wholesalers | 16.9K | 58.6% | 1 |
| Mar 2026 | Electrical wholesalers | 20.5K | 57.8% | 1 |
| Apr 2026 | Electrical wholesalers | 16.9K | 55.7% | 1 |
| May 2026 | Electrical wholesalers | 20.4K | 58.6% | 1 |
| Jun 2026 | Electrical wholesalers | 20.5K | 57.5% | 1 |
| Jul 2026 | Electrical wholesalers | 20.4K | 58.6% | 1 |
| Aug 2026 | Electrical wholesalers | 20.6K | 61.6% | 1 |
| Sep 2026 | Electrical wholesalers | — | — | — |

## How is JA Russell measured?

Brandwave collects information about searches that people make online using JA Russell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ja russell”
- “ja russell electrical”
- “ja russell near me”
- “ja russell new zealand”
- “jarussell”
- “jarussell co nz”

## Which electrical wholesalers compete with JA Russell?

- [Ideal Electrical](/demand/nz/brands/ideal-electrical): Head-to-head: /demand/nz/compare/ideal-electrical-vs-ja-russell
- [Corys](/demand/nz/brands/corys): Head-to-head: /demand/nz/compare/corys-vs-ja-russell

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "JA Russell: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ja-russell

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ja-russell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.